📌 Core Information
🔹 Job Title: Digital Product Content Specialist
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing digital product content strategy for e-commerce channels
- Optimizing product listings for consumer engagement and retailer search engines
- Collaborating with cross-functional teams to drive effective and strategic product listings
- Continuously assessing and optimizing product content based on performance and market trends
- Managing and overseeing outside digital content vendors
ASSUMPTION: This role requires a strong understanding of e-commerce, digital marketing, and content management, with a focus on driving online conversion and brand building.
📋 Key Responsibilities
✅ Assist in executing a holistic digital product content strategy for e-commerce channels
✅ Develop, deploy, and optimize best-in-class digital merchandising assets tailored to targeted retailer websites
✅ Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify)
✅ Audit and document existing processes across the enterprise for developing and deploying digital product content
✅ Develop a detailed monthly digital product content production/deployment calendar
✅ Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections
✅ Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI
✅ Audit/assess each major retailer using the digital product content scorecard
✅ Leverage internal and external data sources to gather relevant industry benchmarks
✅ Oversee the day-to-day management of outside digital content vendors
✅ Follow internal processes while also seeking ways to increase team efficiency
ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to work collaboratively with multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, Business, or a related field
Experience: Minimum 3 years' experience in Marketing, Advertising, Customer Service, or related field
Required Skills:
- Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content
- Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently
- Proven track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively
- Proven team player comfortable working on multiple cross-functional teams
- Familiarity with Salsify Product Content Management Platform is preferred
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy
- Familiarity with product content management platforms
Preferred Skills:
- Experience in consumer durables products
ASSUMPTION: Candidates with experience in consumer durables products and familiarity with Salsify may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 USD - $77,000 USD (Based on experience and location)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off
- Fertility Benefits
- Adoption Benefits
Working Hours: 40 hours per week, with a hybrid schedule based out of Deerfield, IL
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, focusing on home products, security, and commercial building markets
Company Size: 10,001+ employees, offering a large, diverse work environment with numerous growth opportunities
Founded: 1999, with a rich history of innovation and brand leadership
Company Description:
- Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company's driving purpose is to elevate every life by transforming spaces into havens
- Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
Company Specialties:
- Home Products
- Security
- Commercial Building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a strong focus on innovation and growth, offering numerous opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing and content management fields
Reporting Structure: This role reports directly to the Digital Content Manager and collaborates with various cross-functional teams, including Digital Marketing, Product, and Sales
Work Arrangement: Hybrid schedule, with on-site work required at the Deerfield, IL headquarters
Growth Opportunities:
- Advancement within the digital marketing and content management fields
- Expansion of responsibilities based on performance and company growth
- Potential opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers numerous opportunities for career growth and development within the digital marketing and content management fields.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative work environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
- Deerfield, IL is a suburban area located approximately 25 miles north of Chicago, offering a mix of urban and suburban living
- The area is known for its high-quality schools, numerous parks, and a variety of dining and entertainment options
- Deerfield is home to a diverse and multicultural community, providing a rich and vibrant work environment
Work Schedule: 40 hours per week, with a hybrid schedule that includes both on-site and remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital content team
- Final interview with the digital content manager
Key Assessment Areas:
- Digital marketing and content management skills
- Project management and organizational skills
- Collaboration and teamwork skills
- Attention to detail and analytical skills
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on digital marketing, content management, and project management
- Tailor your cover letter to demonstrate your passion for product content marketing and your understanding of the role's requirements
- Prepare examples of your work, such as digital product content you've created or optimized, to showcase your skills and experience
ATS Keywords: Digital Marketing, E-commerce, SEO, PPC, Display Advertising, Project Management, Content Management, Collaboration, Process Improvement, Data Analysis, Consumer Engagement, Retail Strategy, Product Copy, Attention to Detail, Team Player, Intellectual Curiosity
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and content management skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Salsify Product Content Management Platform
- Customer content management portals
- Product content management system
- Data analysis and reporting tools
ASSUMPTION: Familiarity with Salsify and other relevant tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Detail-oriented and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and open to change?
- Are you detail-oriented and analytical?
ASSUMPTION: Candidates who align with Fortune Brands' core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams
- Adapting to changes in processes and priorities
- Meeting the high standards set by Fortune Brands for product content quality and performance
ASSUMPTION: Candidates who are organized, proactive, and able to manage multiple priorities effectively will be best suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Manager, but with a focus on e-commerce and product content
- Unlike other roles in digital marketing or content management, this position requires a strong understanding of SEO, PPC, and display advertising as it relates to digital copy
- Career paths for this role may include advancement within digital marketing and content management, or transition into related fields such as product management or brand management
ASSUMPTION: Candidates with experience in digital marketing or content management may find this role to be a good fit, but should be prepared to demonstrate their understanding of e-commerce and product content.
📝 Sample Projects
- Optimizing product listings for a major retailer's website, resulting in a 20% increase in sales
- Developing and deploying a digital merchandising asset strategy for a new product launch, contributing to a successful launch and meeting sales targets
- Analyzing and optimizing product content for a key retailer's website, leading to improved search visibility and increased customer engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to execute key responsibilities and drive results in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital content team?
- How does this role fit into the overall digital marketing and content management strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital content team, and how can this role help address them?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital marketing, content management, and project management
- Write a cover letter that demonstrates your passion for product content marketing and your understanding of the role's requirements
- Prepare examples of your work, such as digital product content you've created or optimized, to showcase your skills and experience
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
