Digital Program Manager (Online Marketing, Non-profit, Fundraising)

📌 Core Information

🔹 Job Title: Digital Program Manager (Online Marketing, Non-profit, Fundraising)

🔹 Company: The Avalon Consulting Group Inc

🔹 Location: Washington, DC, United States

🔹 Job Type: Full-time, Remote

🔹 Category: Fundraising

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with client teams and vendors to develop and implement digital fundraising campaigns.
• Managing project details, ensuring timely delivery, and analyzing campaign results to drive engagement and revenue.
• Working in a fast-paced environment with a mix of experience in email marketing, digital advertising, social media, project management, and/or digital fundraising.
• Operating in a remote-first work environment with occasional travel required for client meetings, industry events/training, or company gatherings.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and digital marketing.

📋 Key Responsibilities

✅ Collaborate with client teams and outside vendors to develop and implement effective digital fundraising and membership campaigns that drive engagement and revenue.

✅ Serve as lead project manager to ensure jobs are delivered on message, on time, and on budget.

✅ Manage all the nitty-gritty details of getting a digital campaign out the door, identify problems, provide solutions, and report up or down as needed.

✅ Schedule and participate in internal team meetings and client meetings to discuss creative strategy for direct marketing campaign.

✅ Develop creative briefs, campaign reports, and campaign budgets for all client digital campaigns.

✅ Recommend list segmentation strategy and list hygiene strategy for all email marketing campaigns.

✅ Implement email marketing campaigns, as needed.

✅ Collaborate with paid media team to implement and manage digital advertising campaigns.

✅ Manage internal Avalon review process and quality control checks.

✅ Coordinate with clients, account teams, copywriters, designers, and vendors to ensure everyone is in sync on specifications of the job including but not limited to strategy, schedule, and execution.

✅ Analyze campaign results, identify key takeaways, and draft campaign reports.

✅ Support day-to-day management of client relationship.

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2 years of digital fundraising experience (agency experience preferred, but not required)

Required Skills:

• Ability to interpret online fundraising metrics and uncover key takeaways based on those metrics
• Demonstrated project management experience and ability to ensure attention to detail and meet deadlines while managing multiple projects.
• Strong ability to write clearly and persuasively.
• Experience using email platforms and CRMs.
• Confident presence in virtual meetings; ability to engage people remotely.
• Proven ability to pick up new skills on the job.
• Basic HTML knowledge is preferred, but not required.

Preferred Skills:

• Experience with fundraising software and tools
• Familiarity with A/B testing and optimization strategies
• Knowledge of fundraising regulations and best practices

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be necessary for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 annually, commensurate with experience

Benefits:

• Employer-paid health, dental, and vision insurance
• Generous paid leave
• Employer-paid life and disability insurance
• Safe harbor 401(k) plan

Working Hours: Full-time, with a flexible schedule and occasional travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital fundraising managers with 2-5 years of experience in the non-profit sector.

📌 Applicant Insights

🔍 Company Context

Industry: Fundraising

Company Size: 51-200 employees

Founded: 1997

Company Description:

• Avalon is a full-service direct marketing fundraising consulting agency, helping nonprofits raise millions of dollars to achieve their visions for a better world.
• The company offers multi-channel fundraising strategies, including direct mail, telemarketing, online campaigns, and more.
• Avalon's services also include fundraising program strategy and planning, analytical/reporting services, campaign management, and creative and member/donor development.

Company Specialties:

• Multi-Channel Fundraising
• Analytics & Reporting
• Fundraising Management
• Fundraising Creative

Company Website: http://www.avalonconsulting.net

ASSUMPTION: Avalon Consulting Group is a well-established agency with a strong focus on helping nonprofits achieve their fundraising goals through innovative strategies and multi-channel campaigns.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Digital Programs and works closely with client teams, account teams, copywriters, designers, and vendors.

Work Arrangement: Remote-first, with occasional travel required for client meetings, industry events/training, or company gatherings.

Growth Opportunities:

• Potential to advance to a senior or management role within the digital programs team.
• Opportunities to work on a variety of campaigns and learn from experienced team members.
• Chance to gain exposure to different aspects of fundraising and nonprofit management.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Remote-first, with an office location in Washington, DC

Office Location(s): Washington, DC

Geographic Context:

• The Washington, DC area is known for its vibrant nonprofit scene, with numerous organizations focused on social causes, advocacy, and international affairs.
• The region offers a diverse range of cultural attractions, historical sites, and outdoor recreation opportunities.
• The cost of living in the DC area is generally higher than the national average, with housing, in particular, being quite expensive.

Work Schedule: Full-time, with a flexible schedule and occasional travel required

ASSUMPTION: While the role is remote-first, the occasional travel requirement may necessitate some flexibility in work hours and scheduling.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the digital programs team
• Final interview with the director of digital programs

Key Assessment Areas:

• Digital marketing and fundraising skills
• Project management experience
• Communication and collaboration abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant digital marketing and fundraising experience in your resume and cover letter.
• Demonstrate your ability to manage multiple projects and meet deadlines in your application materials.
• Showcase your strong communication skills and ability to work effectively in a remote team environment.

ATS Keywords: Digital Fundraising, Email Marketing, Digital Advertising, Social Media, Project Management, Campaign Management, Client Relationship Management, Data Analysis, Creative Brief Development, List Segmentation, Quality Control, HTML Knowledge, Communication Skills, Problem Solving, Collaboration, Attention to Detail

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred skills listed in the job description, as well as any relevant industry-specific keywords.

🛠️ Tools & Technologies

• Email platforms (e.g., Mailchimp, Constant Contact, etc.)
• CRM software (e.g., Salesforce, Bloomerang, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite and Google Workspace
• Fundraising software and tools (e.g., Qgiv, Classy, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project needs.

👔 Cultural Fit Considerations

Company Values:

• Strategic
• Analytical
• Innovative
• Collaborative
• Compassionate
• Passionate about our work

Work Style:

• Remote-first, with occasional travel required
• Fast-paced and dynamic team environment
• Strong focus on collaboration and communication
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment with a mix of creative and analytical tasks?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have strong communication skills and the ability to work effectively in a remote team?

ASSUMPTION: Applicants should carefully consider their fit with Avalon Consulting Group's values and work style before applying for this position.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some applicants.
• The occasional travel requirement may necessitate some flexibility in work hours and scheduling.
• Working in a remote-first environment may present unique communication and collaboration challenges.
• The competitive nature of the nonprofit sector may require constant adaptation and innovation in fundraising strategies.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital fundraising and multi-channel campaign management for nonprofit clients.
• Industry-specific context: The nonprofit sector is highly competitive, with organizations vying for limited donor dollars and attention.
• Career path comparison: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment, with potential advancement to senior or management roles within the digital programs team.

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it compares to other related positions in the fundraising and digital marketing fields.

📝 Sample Projects

• Developing and implementing a multi-channel fundraising campaign for a national nonprofit organization focused on environmental conservation.
• Managing a digital advertising campaign for a local community-based organization focused on affordable housing and economic development.
• Collaborating with a client team to create and execute a targeted email marketing campaign for a international humanitarian aid organization.

ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives that a Digital Program Manager at Avalon Consulting Group might work on, but the specific projects and clients may vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a digital fundraising campaign at Avalon Consulting Group?
• How does the digital programs team collaborate with other departments and client teams to develop and implement campaigns?
• What opportunities are there for professional growth and development within the digital programs team?
• How does Avalon Consulting Group support work-life balance for its remote employees?
• Can you provide an example of a successful digital fundraising campaign that the company has worked on, and what made it successful?

ASSUMPTION: Applicants should use the interview process as an opportunity to learn more about the company's culture, work environment, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant digital marketing and fundraising experience, as well as any relevant industry-specific keywords.
• Prepare examples of your past work that demonstrate your ability to manage multiple projects and meet deadlines.
• Follow up with the hiring manager one week after submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.