📌 Core Information
🔹 Job Title: Digital Public Relations Manager
🔹 Company: Jellyfish
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing earned media strategies for clients
- Securing media placements and generating high-quality backlinks
- Collaborating with SEO, content, and creative teams
- Conducting competitor and backlink analysis
- Presenting campaign plans, results, and insights to clients
ASSUMPTION: This role requires strong communication, project management, and analytical skills. Experience in a similar role or relevant transferable skills are essential.
📋 Key Responsibilities
✅ Develop public relations strategies and earned media campaigns from research to execution
✅ Identify newsjacking and reactive PR opportunities, building relationships with journalists, editors, and influencers
✅ Work with SEO, content, and creative teams to ensure campaign success
✅ Conduct competitor and backlink analysis, and lead backlink acquisition strategies
✅ Present campaign plans, results, and insights to clients, becoming a trusted strategic advisor
✅ Support new business and pitch efforts, winning and retaining high-value client accounts
✅ Stay ahead of new trends in Digital PR, SEO, and content marketing
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience in Digital Public Relations, leading multiple campaigns simultaneously from brainstorming to execution in an marketing agency
Required Skills:
- Storytelling skills to create compelling narratives that earn media coverage
- Expertise in media outreach and journalist relations
- Understanding of SEO and link-building, and how Digital PR contributes to organic search success
- Ability to build long-lasting client relationships and add value to their business
- Problem-solving skills to refine and automate processes
- Ability to produce unique ideas and experiment with new methods and technologies to solve complex issues
Preferred Skills:
- Experience with project management tools (e.g., Asana, Trello)
- Fluency in additional languages
ASSUMPTION: While a degree is not strictly required, a strong educational background or equivalent experience is expected for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for 2-5 years of experience in London)
Benefits:
- Discretionary annual bonus scheme
- Flexible working hours (between 8am and 6:30pm)
- Up to 60% remote work
- 14 weeks of paid leave for primary caregivers and 4 weeks for secondary caregivers
- £1,000 towards courses for returning primary caregivers
Working Hours: Full-time (37.5 hours per week), with flexible hours between 8am and 6:30pm
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on integrated digital marketing
Company Size: 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 2005, with over 15 years of experience in the industry
Company Description:
- Jellyfish is a global digital marketing agency that combines tech enthusiasts, creative minds, and media and data experts to empower clients along their digital journey
- The company values diversity and inclusion, fostering a collaborative work environment where unique perspectives are celebrated
- Jellyfish is committed to embracing diverse perspectives, fueling innovation, and reinventing media activation to craft influential stories for clients and their customers
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's extensive range of specialties indicates a comprehensive approach to digital marketing, allowing employees to work on diverse projects and gain broad experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: Reports to the Digital PR Director, with potential to manage junior team members or campaigns
Work Arrangement: Hybrid, with 2 days remote work and 3 days on-site
Growth Opportunities:
- Progression to senior or management roles within the Digital PR team
- Expansion into related fields, such as SEO, content marketing, or account management
- Opportunities to work on international client campaigns and gain global experience
ASSUMPTION: This role offers strong growth potential, both within the Digital PR team and across related fields within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in a central London location
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- London is a major global city with a vibrant digital marketing industry, offering ample networking opportunities and access to industry events
- The Shard is a iconic, central London location with excellent transport links and nearby amenities
- Jellyfish's office is part of a larger, collaborative workspace, fostering a dynamic and creative environment
Work Schedule: Full-time, with flexible hours between 8am and 6:30pm
ASSUMPTION: The central London location and modern office space provide an ideal environment for collaboration and networking within the digital marketing industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the Digital PR Director
Key Assessment Areas:
- Communication skills and ability to present ideas effectively
- Understanding of Digital PR strategies and earned media campaigns
- Problem-solving skills and ability to manage multiple projects simultaneously
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Digital PR strategies and earned media campaigns in your application materials
- Prepare examples of successful campaigns you've led and the results you've achieved
ATS Keywords: Digital Public Relations, Earned Media, Media Outreach, Journalist Relations, SEO, Link-building, Campaign Management, Client Management, Storytelling
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on communication, problem-solving, and strategic thinking.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- SEO tools (e.g., SEMrush, Ahrefs)
- Media monitoring and outreach tools (e.g., Muck Rack, Agility PR Solutions)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing new ideas and approaches
- Integrity: Acting with honesty and transparency
- Excellence: Striving for the highest standards in all aspects of work
Work Style:
- Fast-paced and dynamic, with a focus on delivering results
- Collaborative and supportive, with a strong team culture
- Adaptable and flexible, with a willingness to learn and grow
Self-Assessment Questions:
- How do you approach building and maintaining relationships with journalists and influencers?
- Can you provide an example of a successful earned media campaign you've led, and how you overcame any challenges?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Jellyfish values candidates who are collaborative, innovative, and adaptable, with a strong work ethic and a commitment to delivering excellence.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in Digital PR, SEO, and content marketing
- Building and maintaining strong relationships with clients, journalists, and influencers
- Adapting to the dynamic and fast-paced nature of the digital marketing industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to building and maintaining relationships.
📈 Similar Roles Comparison
- Compared to traditional PR roles, this position places a greater emphasis on SEO and digital marketing strategies
- Digital PR roles may require more technical skills and a stronger understanding of digital marketing trends and best practices
- Career progression in Digital PR may involve expanding into related fields, such as SEO, content marketing, or account management
ASSUMPTION: While Digital PR shares some similarities with traditional PR, it requires a unique blend of communication, technical, and strategic skills.
📝 Sample Projects
- Developing and executing an earned media campaign for a tech client, securing placements in top-tier publications and generating high-quality backlinks
- Conducting a competitive analysis and backlink acquisition strategy for an e-commerce client, improving their organic search rankings
- Managing a team of junior Digital PR executives, providing guidance and support to ensure the successful execution of multiple campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and client relationship building.
❓ Key Questions to Ask During Interview
- How does Jellyfish support the professional development and growth of its Digital PR team members?
- Can you describe the team structure and dynamics within the Digital PR department?
- How does Jellyfish foster a collaborative and inclusive work environment?
- What opportunities are there for growth and progression within the Digital PR team and across the company?
- How does Jellyfish approach work-life balance and employee well-being?
ASSUMPTION: These questions can help you better understand the company culture, team dynamics, and growth opportunities within the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
