📌 Core Information
🔹 Job Title: Digital Public Relations Specialist
🔹 Company: Trajector Services
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid to Senior Level (5-8 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital PR strategies to enhance online visibility and brand reputation
- Collaborating with cross-functional teams to ensure digital PR aligns with overall marketing initiatives
- Conducting keyword research and optimizing content for better search engine performance
- Building relationships with online influencers and earning high-quality backlinks
- Monitoring and analyzing digital PR performance to inform SEO decisions and business strategies
ASSUMPTION: This role requires a strong understanding of digital marketing analytics and the ability to manage multiple initiatives effectively. The ideal candidate will have experience working in a small, lean team and be comfortable with an omni-channel approach.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital PR strategies tailored to the company’s goals and target audiences
✅ Ensure digital PR strategies remain effective and competitive in the ever-evolving digital landscape
✅ Conduct keyword research to guide content creation and attract potential customers
✅ Inform internal content creators on SEO best practices to generate higher content ROI
✅ Write and publish optimized content on high-domain ranking sites
✅ Build and maintain relationships with online influencers, bloggers, journalists, and gatekeepers
✅ Develop and conduct campaigns to earn high-quality, relevant backlinks
✅ Contribute to digital PR aspects of reputation management to minimize brand impact during crises
✅ Monitor backlink profiles, competitors’ digital PR strategies, and keyword mentions to manage the company’s digital footprint
✅ Use analytics tools for in-depth analysis of digital PR performance and integrate with other channels for comprehensive reporting
✅ Produce regular performance reports for stakeholders and translate digital PR data into actionable insights
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and adapting strategies accordingly. The successful candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in public relations, communications, journalism, marketing, or a related field
Experience: 5-8 years of digital PR experience, including earned media and content creation, in a multi-channel environment focusing on enterprise-level campaigns
Required Skills:
- Proven record of delivering digital PR campaigns that enhance brand reputation and business results
- Robust knowledge of digital PR best practices combined with experience in SEO, paid and organic search, digital marketing, business analysis, and reporting
- Experience using digital marketing analytics tools (e.g., Google Analytics, SEMrush, Moz)
- Strong organizational and project management skills
- Exceptional verbal, written, interpersonal, and presentation skills
Preferred Skills:
- APR certification
- Experience working in a rapidly growing organization
ASSUMPTION: Candidates with experience in the medical or disability benefits industry may have a competitive advantage, as they will have a better understanding of the company’s mission and target audience.
💰 Compensation & Benefits
Salary Range: $72,000 - $85,000 per year with total compensation ranging from $92,000 - $107,000
Benefits:
- Medical, dental, vision, and 401k program
- Paid time off, including seven federal holidays plus two flex holidays for DEI
- Joining a rapidly growing organization
Working Hours: Full-time, with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital PR specialists with 5-8 years of experience. Total compensation may include additional benefits and incentives.
📌 Applicant Insights
🔍 Company Context
Industry: Medical evidence services and disability benefits
Company Size: Large (1,800+ employees)
Founded: 2005
Company Description:
- Trajector specializes in medical evidence services, helping clients navigate the complex terrain of disability benefits
- The company’s mission is to make a real difference, infuse passion, and enhance the quality of life for the disabled community
- Trajector offers a unique opportunity to stay ahead of the curve and help the company maintain a competitive edge in the digital landscape
Company Specialties:
- Medical evidence services
- Disability benefits
- Digital public relations
Company Website: Trajectorservices.com
ASSUMPTION: Trajector’s focus on making a real difference and enhancing the quality of life for the disabled community may appeal to candidates who are passionate about social impact and giving back.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Fully remote, with the option to work from home or a co-working space
Growth Opportunities:
- As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business
- The digital PR landscape is constantly evolving, providing opportunities for professional development and growth
ASSUMPTION: This role offers a unique opportunity to stay ahead of the curve and help the company maintain a competitive edge in the digital landscape. The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Trajector is a global company with employees in multiple countries
- The company’s headquarters are in the United States, but this role can be performed remotely from anywhere in the world
- The company offers a flexible work schedule, allowing employees to balance their personal and professional lives
Work Schedule: Full-time, with a flexible work schedule
ASSUMPTION: The remote work arrangement may appeal to candidates who value work-life balance and the flexibility to work from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Director of Marketing
- Final interview with the CEO or another senior leader
- Background check and offer
Key Assessment Areas:
- Digital PR experience and expertise
- Understanding of the company’s mission and target audience
- Ability to work effectively in a remote, cross-functional team
- Problem-solving skills and adaptability
Application Tips:
- Highlight your experience with digital PR campaigns that enhanced brand reputation and business results
- Include examples of your ability to adapt to changes in the digital landscape and stay ahead of industry trends
- Tailor your resume and cover letter to emphasize your understanding of the company’s mission and target audience
ATS Keywords: Digital PR, SEO, content creation, analytics, project management, communication, influencer relations, crisis management, keyword research, brand awareness, reputation management, data analysis, social media, collaboration, campaign development, performance measurement
ASSUMPTION: The application process may take several weeks, as the company is looking for a candidate who is the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Moz
- Project management tools (e.g., Asana, Trello)
- Content creation and optimization tools (e.g., Grammarly, Hemingway App)
ASSUMPTION: The successful candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven
- Progress-focused
- Passionate
- Inclusive
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Data-informed
Self-Assessment Questions:
- Do you share Trajector’s commitment to making a real difference and enhancing the quality of life for the disabled community?
- Are you comfortable working in a remote, cross-functional team and collaborating with colleagues from around the world?
- Do you thrive in a fast-paced environment and enjoy the challenge of staying ahead of industry trends?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Trajector, sharing the company’s values and work style and being passionate about the company’s mission.
⚠️ Potential Challenges
- The digital PR landscape is constantly evolving, requiring the successful candidate to stay up-to-date with industry trends and adapt their strategies accordingly
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The successful candidate may need to navigate complex stakeholder relationships and manage expectations across multiple departments
- The company’s rapid growth may present challenges in terms of organizational structure and communication
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Digital PR Specialist role in other organizations, but with a focus on the medical evidence services and disability benefits industry
- The successful candidate will have experience working in a multi-channel environment and collaborating with cross-functional teams
- This role offers a unique opportunity to stay ahead of the curve and help the company maintain a competitive edge in the digital landscape
ASSUMPTION: The ideal candidate will have experience working in a similar role or industry and be able to bring their unique perspective and expertise to the table.
📝 Sample Projects
- Developing and executing a digital PR campaign to launch a new medical evidence service
- Conducting keyword research and optimizing content to improve search engine rankings for the company’s website
- Building relationships with online influencers and earning high-quality backlinks to enhance the company’s brand reputation
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to provide specific examples of their achievements in their application and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the company’s overall marketing strategy?
- What are the biggest challenges facing the digital PR team currently, and how can this role help address them?
- How does Trajector support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Trajector foster a culture of inclusion and diversity?
ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their understanding of the role and their eagerness to contribute to the company’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital PR experience and expertise, as well as your understanding of the company’s mission and target audience
- Prepare examples of your achievements in digital PR campaigns that enhanced brand reputation and business results
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
