📌 Core Information
🔹 Job Title: Digital & Social Content Lead
🔹 Company: M&G plc
🔹 Location: Edinburgh, Scotland, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Experienced Colleague (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies across social media channels
- Collaborating with various teams to create impactful digital communications
- Managing the content lifecycle development process
- Ensuring all content is compliant, on-brand, and aligned with M&G values and strategy
- Promoting the use of social media channels across M&G Life business
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and compliance understanding, with a focus on engaging audiences across digital platforms.
📋 Key Responsibilities
✅ Manage the content lifecycle development process, creating engaging content across core social media channels and integrating key messaging back into the website
✅ Collaborate with the Head of Content to implement content activation, optimizing key audience messaging
✅ Develop the content creative process, owning the creative process on content across copy, image, and video
✅ Collaborate with UX, UI, and Creative colleagues to build powerful and visually appealing infographics, video, and headline design
✅ Own and manage the content calendar, ensuring it aligns with thematic research, thought leadership, and go-to-market messaging
✅ Develop and implement a comprehensive content plan aligned with business objectives to amplify messaging across social media channels
✅ Develop executive track communications, amplifying the messaging of key spokespeople and developing a persona narrative for individuals
✅ Work with the Social Media & Analytics Lead to create reporting that drives decisions needed for digital communication success
✅ Ensure all content is compliant, on-brand, and aligned with M&G values and strategy
✅ Promote the use of social media channels across M&G Life business, maintaining policies, processes, delivering training, and acting as a point of support and expertise
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and creative problem-solving to deliver effective digital communications.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) working in Financial Services or a similar industry where compliance to content standards is critical to deliver effective communications
Required Skills:
- Exceptional written and verbal communication skills
- Ability to develop and implement effective content strategies across a range of social channels
- Creative thinker with the ability to generate innovative ideas and convey them to get everyone to buy-in to the vision
- Ability to visually storyboard concepts, aligned to content execution, and brief ideas to generate artwork, video, or infographics to maximize content narrative
- Effective time management and ability to balance multiple tasks and deadlines
- Autonomous in managing workload and taking decisions while ensuring engagement across teams with communication
- Wider appreciation of the connected digital ecosystem, from SEO to websites, and ability to work across teams to align content messaging
- Comfortable interacting at all levels across the organization
Preferred Skills:
- Experience working in the Financial Services industry
- Knowledge of M&G plc and its products/services
ASSUMPTION: While experience in Financial Services is useful, candidates from other sectors with transferable skills are also encouraged to apply.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
- Employee-led networks providing networking opportunities, advice, and support
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (Flexible, with some remote work options)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients. It offers innovative asset management and customer solutions supported by extensive investment capabilities, an international distribution network, and two strong brands: Prudential and M&G Investments.
Company Size: Medium (501-1,000 employees). M&G plc offers a diverse workforce and an inclusive culture, underpinned by policies and employee-led networks.
Founded: 2002 (as Prudential Global Services Private Limited). M&G plc was founded in 1824, and the Mumbai-based capability center was established in 2002.
Company Description:
- M&G plc is a leading savings and investments business with a heritage stretching back more than 170 years
- The company offers a range of financial products and services through Asset Management, Life, and Wealth
- M&G plc is committed to enhancing its digital channels to engage with customers and advisers
Company Specialties:
- Business Intelligence and Analytics
- Knowledge Management Consulting
- Digital Marketing
- Human Capital Management
- Robotic Process Automation
- Chatbot Deployment
- Social Media Management
- Artificial Intelligence
- Business Transformation
- Finance and Actuarial
- Research and Strategy
- Technology
- Risk and Compliance
- Customer Service
- Internal Audit
Company Website: www.mandg.com
ASSUMPTION: M&G plc is a well-established financial services company with a strong focus on digital transformation and customer engagement.
📊 Role Analysis
Career Level: Experienced Colleague (5-10 years of experience)
Reporting Structure: Reports to the Senior Digital Channels Manager
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Progression within the Digital Channels team or other marketing functions
- Expanding skills and knowledge in digital content strategy and social media management
- Potential to work on high-impact projects and collaborate with various teams
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Edinburgh, Scotland, United Kingdom
Geographic Context:
- Edinburgh is the capital city of Scotland, known for its historic architecture, cultural attractions, and vibrant festivals
- The City of Edinburgh Council area had an estimated population of 488,050 in 2019
- Edinburgh is well-connected by public transportation, with numerous bus routes, tram services, and two train stations
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (Flexible, with some remote work options)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of digital content strategy and social media management
- Creativity and ability to generate innovative ideas
- Communication skills, both written and verbal
- Cultural fit and alignment with M&G plc's values and behaviors
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital content strategy and social media management in your application
- Showcase your creativity and ability to generate innovative ideas through examples or a portfolio
ATS Keywords: Digital Content, Social Media, Content Strategy, Marketing, Financial Services, Compliance, Brand Building, Thought Leadership, Executive Communications, Content Development, Content Calendar, Content Creative Process, Analytics, Training, Collaboration
ASSUMPTION: The application process may vary, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Telling it like it is
- Owning it now
- Moving it forward together with care and integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with M&G plc's values and behaviors?
- Are you comfortable working in a hybrid environment and collaborating with various teams?
- Do you have a proactive approach to problem-solving and decision-making?
ASSUMPTION: Candidates should assess their fit with M&G plc's values and work style to ensure a successful integration into the company culture.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines while ensuring high-quality content output
- Balancing creativity and compliance in digital communications
- Collaborating effectively with various teams and stakeholders
- Keeping up-to-date with industry trends and best practices in digital content strategy and social media management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role differs from other content management positions in its focus on digital and social content strategy, with a primary focus on social media channels
- Industry-specific context: Financial Services. This role requires a strong understanding of compliance and regulatory requirements in digital communications
- Career path comparison: This role can lead to progression within the Digital Channels team or other marketing functions, with potential opportunities in content strategy, management, or leadership
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or functions.
📝 Sample Projects
- Developing a comprehensive content plan for a new product launch, aligned with business objectives and target audience
- Creating visually appealing and engaging content for social media channels, showcasing M&G plc's expertise and thought leadership
- Managing the content calendar for a high-profile event or campaign, ensuring consistent messaging and timely delivery
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Channels team?
- How does this role contribute to M&G plc's overall digital transformation strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does M&G plc support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your digital content and social media management work
- Follow up with the recruiter, Phoebe Ewers, after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
