Digital, Social Media & E-Comm Coord

📌 Core Information 🔹 Job Title: Digital, Social Media & E-Comm Coord 🔹 Company: Bayer 🔹 Location: Pymble, NSW, AU 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: July 17, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Managing direct-to-consumer (DTC) e-commerce platforms for an optimal user experience. - Collaborating with external partners to enhance performance and achieve business goals. - Analyzing key performance indicators (KPIs) to drive actionable insights and continuous improvement. - Developing and maintaining customer journey maps to optimize touchpoints for a superior experience. - Aligning digital campaigns with e-commerce initiatives to ensure consistent messaging. - Managing budgets for e-commerce and digital projects to maximize ROI. - Building impactful campaigns and managing online communities in collaboration with marketing teams and agencies. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. It is ideal for a candidate with a background in e-commerce, digital marketing, or customer experience management. 📋 Key Responsibilities ✅ Oversee and optimize DTC platforms for an exceptional user experience. ✅ Collaborate with external partners to achieve business goals and enhance performance. ✅ Analyze KPIs related to social media and digital activations, driving actionable insights. ✅ Develop and maintain customer journey maps, optimizing touchpoints for a superior experience. ✅ Align digital campaigns with e-commerce initiatives, ensuring consistent messaging. ✅ Manage budgets for e-commerce and digital projects, maximizing ROI. ✅ Collaborate with marketing teams and agencies to build impactful campaigns and manage online communities. ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and hands-on project management. Strong communication skills and the ability to work effectively with cross-functional teams are essential. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field (Master’s or relevant certifications are a plus). Experience: - 3+ years of experience in e-commerce, digital marketing, or customer experience management, focusing on DTC strategies. Required Skills: - Proven success in managing e-commerce platforms and omnichannel strategies. - Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics). - Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media. - Excellent analytical and problem-solving skills, with the ability to interpret data for actionable insights. - Strong project management skills, capable of managing multiple projects and meeting deadlines. Preferred Skills: - Familiarity with the consumer health industry. - Experience with budget allocation and maximizing ROI. - Knowledge of customer journey mapping and user experience optimization. ASSUMPTION: The ideal candidate will have a strong background in e-commerce and digital marketing, with a proven track record of driving results and managing projects successfully. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 AUD per year (based on industry standards for a mid-level marketing role in Australia) Benefits: - Comprehensive health and wellness benefits package. - Retirement savings plan with company contributions. - Employee assistance program for work-life balance. - Generous annual leave and flexible working arrangements. - Professional development opportunities and career growth paths. Working Hours: Full-time (37.5 hours per week), with flexibility for remote work. ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Australia. Benefits are subject to change and may vary based on the candidate's location and employment status. 📌 Applicant Insights 🔍 Company Context Industry: Consumer Health - Bayer's Consumer Health division focuses on over-the-counter (OTC) medicines, nutritional supplements, and medical devices. Company Size: 10,001+ employees - As a large, global organization, Bayer offers extensive resources and opportunities for career growth. Founded: 1863 (as a chemical company; 1901 as a pharmaceutical company) - Bayer has a rich history and extensive experience in the healthcare industry. Company Description: - Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. - The company designs its products and services to serve the most essential human needs of health and nutrition, while also addressing global challenges such as a growing and aging population. - Bayer is committed to driving sustainable development and generating a positive impact with its businesses. Company Specialties: - Pharmaceuticals - Consumer Health - Crop Science - Life Sciences - Research - Innovation - Sustainability - Health Care - Digital Farming - Food Security - Science For Better, and Innovation Company Website: www.bayer.com ASSUMPTION: Bayer's extensive experience and global presence make it an attractive employer for candidates seeking a stable and dynamic work environment. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) - This role is suitable for candidates with 3+ years of experience in e-commerce, digital marketing, or customer experience management. Reporting Structure: This role reports directly to the Head of E-Commerce or a similar senior-level position within the Consumer Health division. Work Arrangement: On-site (with flexibility for remote work) - The role requires a presence in the office for collaboration and meetings, but may offer remote work options for certain tasks. Growth Opportunities: - Bayer offers various growth opportunities, including promotions, lateral moves, and international assignments. - This role provides exposure to various aspects of digital marketing, e-commerce, and project management, which can help candidates develop a well-rounded skill set. ASSUMPTION: The role offers ample opportunities for professional growth and development within Bayer's extensive organization. 🌍 Location & Work Environment Office Type: Corporate headquarters - Bayer's Pymble office is a modern, collaborative workspace with state-of-the-art facilities and amenities. Office Location(s): - 875 Pacific Highway, Pymble NSW 2073, Australia Geographic Context: - Pymble is a suburb of Sydney, located approximately 15 kilometers north of the central business district (CBD). - The area offers a mix of urban and suburban living, with easy access to public transportation and major highways. Work Schedule: - The role follows a standard full-time work schedule, with some flexibility for remote work or adjusted hours. ASSUMPTION: The Pymble office provides a convenient and comfortable work environment, with easy access to public transportation and nearby amenities. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the hiring manager or HR representative. 3. In-depth behavioral and technical interviews with relevant team members. 4. Final interview with the hiring manager or a panel of senior leaders. Key Assessment Areas: - Technical skills in e-commerce, digital marketing, and data analysis. - Problem-solving abilities and strategic thinking. - Communication and collaboration skills, both written and verbal. - Cultural fit and alignment with Bayer's values and mission. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of Bayer's mission and how your skills align with the company's goals. - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. ATS Keywords: E-commerce, Digital Marketing, Customer Experience, KPI Analysis, Budget Allocation, Project Management, SEO, SEM, Social Media, Customer Journey Mapping, User Experience Optimization, Data-Driven Decision Making, Strategic Planning, Cross-Functional Collaboration, Consumer Health, Bayer ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Bayer's organization. 🛠️ Tools & Technologies - E-commerce platforms: Shopify, Magento - Web analytics tools: Google Analytics - Marketing automation tools: Marketo, Salesforce Marketing Cloud - Project management tools: Asana, Trello - Collaboration tools: Microsoft Office Suite, Google Workspace ASSUMPTION: The role requires proficiency in various e-commerce, marketing, and project management tools to effectively manage digital campaigns and projects. 👔 Cultural Fit Considerations Company Values: - Science For Better: Bayer is committed to using science to improve people's lives and make a positive impact on the world. - Integrity: Bayer upholds the highest ethical standards and conducts business with honesty and transparency. - Excellence: Bayer strives for excellence in all aspects of its work, from research and development to customer service. - Employee Empowerment: Bayer empowers its employees to take initiative, make decisions, and drive results. Work Style: - Collaborative: Bayer encourages teamwork and cross-functional collaboration to drive innovation and success. - Data-driven: Bayer uses data and analytics to inform decision-making and improve performance. - Agile: Bayer embraces change and adapts quickly to new challenges and opportunities. Self-Assessment Questions: 1. How do you align with Bayer's value of Science For Better, and how have you applied this principle in your previous roles? 2. Can you provide an example of a time when you used data to drive a significant improvement in a project or campaign? 3. Describe a situation where you had to adapt quickly to a change or unexpected challenge, and how did you approach it? ASSUMPTION: Bayer's culture emphasizes collaboration, data-driven decision making, and continuous improvement, making it an attractive workplace for candidates who thrive in dynamic, innovative environments. ⚠️ Potential Challenges 1. Workload: The role may require managing multiple projects simultaneously, which can be challenging at times. 2. Stakeholder management: Collaborating with external partners and internal teams may present challenges in coordinating efforts and aligning expectations. 3. Keeping up with industry trends: The digital landscape is constantly evolving, requiring the role holder to stay up-to-date with the latest trends and best practices. 4. Budget constraints: The role involves managing budgets and maximizing ROI, which can be challenging when resources are limited. ASSUMPTION: The role presents various challenges that require strong project management, communication, and analytical skills to overcome successfully. 📈 Similar Roles Comparison 1. Digital Marketing Manager (DTC) - Consumer Goods Company * Focuses on driving online sales and brand awareness for consumer products. * Requires strong understanding of e-commerce platforms, SEO, and social media marketing. * May have less emphasis on managing external partners and KPI analysis. 2. E-Commerce Manager - Retail Company * Responsible for the online retail operations of a physical store or brand. * Involves managing inventory, customer service, and online storefront optimization. * May have less focus on digital marketing campaigns and KPI analysis. 3. Customer Experience Manager - B2B Company * Focuses on improving customer interactions and satisfaction for business-to-business (B2B) products or services. * Requires strong understanding of customer journey mapping, user experience optimization, and data-driven decision making. * May have less emphasis on e-commerce platform management and digital marketing campaigns. ASSUMPTION: Each role shares similarities with the Digital, Social Media, and E-Commerce Coordinator role, but also has unique aspects that cater to different industries and business models. 📝 Sample Projects 1. E-commerce Platform Migration * Migrating an existing e-commerce platform to a new platform (e.g., Shopify to Magento) to improve user experience and scalability. * Involves project planning, data migration, and testing to ensure a smooth transition with minimal downtime. 2. Social Media Campaign Launch * Developing and executing a social media campaign to drive brand awareness and engagement for a new product launch. * Requires market research, content creation, and collaboration with external partners to maximize reach and impact. 3. Customer Journey Mapping Workshop * Facilitating a workshop to map out the customer journey for a specific product or service, identifying pain points and opportunities for improvement. * Involves stakeholder engagement, data analysis, and strategic planning to optimize touchpoints and enhance the customer experience. ASSUMPTION: These sample projects provide a glimpse into the diverse range of responsibilities and initiatives that the role holder may undertake to drive results and improve performance. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: * Can you describe the day-to-day responsibilities of this role, and how they may evolve over time? * What are the most pressing challenges facing the team currently, and how can this role help address them? 2. Team Structure: * How does this role fit into the broader team structure, and who will I be working closely with? * What are the key priorities for the team in the next 6-12 months, and how can this role contribute to their success? 3. Company Culture: * How would you describe the company culture, and what aspects of it are most important to you? * How does the company support work-life balance and employee well-being? 4. Growth Opportunities: * What opportunities are there for professional development and career growth within the company? * How does the company support employees in pursuing new challenges and taking on additional responsibilities? 5. Work Environment: * What is the work environment like in the Pymble office, and how does the team collaborate and communicate? * How does the company approach remote work and flexible arrangements? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your future with the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for the interview process by researching Bayer's mission, values, and industry trends. 4. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions. 5. If selected for the position, be prepared to provide references and complete a background check as part of the onboarding process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.