🔹 Job Title: Digital & Social Media Marketing Lead - C13
🔹 Company: Citi
🔹 Location: Heredia, Costa Rica
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills to influence stakeholders and drive business results.
✅ Influence decisions on vendor/agency selection, creative assets, channel testing strategy, and product marketing
✅ Manage marketing budget, agency, and vendor relationships
✅ Develop campaign strategies and own acquisition forecasting and performance reporting
✅ Achieve campaign and business goals
✅ Source and manage media buying relationships with advertising partners, ad networks, and publishers
✅ Execute campaign management, pricing negotiations, and media buying contracts
✅ Optimize creative, messaging, and acquisition landing pages for business results
✅ Oversee quality assurance in ad copies, landing pages, and sitelinks pre and post launch
✅ Manage quality assurance and record retention for business audits
✅ Track monthly budget and performance to meet key performance indicators
✅ Appropriately assess risk and ensure compliance with laws, regulations, and ethical standards
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and risk management, requiring strong organizational skills and attention to detail.
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years in a digital marketing role, with experience in online paid media, SEO, and SEM
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in digital marketing, with a strong understanding of campaign strategy, vendor management, and performance optimization.
Salary Range: Based on industry standards for a digital marketing lead role in Costa Rica, the estimated salary range is ₡6,000,000 - ₡8,000,000 per year (approximately $10,000 - $13,000 USD).
Benefits:
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Citi is a global financial services company, offering a wide range of financial products and services to consumers, corporations, governments, and institutions.
Company Size: Citi has over 200,000 employees globally, providing a large and diverse work environment.
Founded: Citi was founded in 1812 and has a long history of innovation and growth in the financial services industry.
Company Description:
Company Specialties:
Company Website: Citi Group
ASSUMPTION: Working at Citi offers opportunities for professional growth, international exposure, and a competitive benefits package.
Career Level: This role is at the senior individual contributor level, with potential to manage a team in the future.
Reporting Structure: The digital acquisition lead analyst reports directly to the head of digital marketing or a similar role.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
ASSUMPTION: This role offers growth potential within the digital marketing team and the broader organization, given Citi's global presence and diverse business lines.
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Heredia, Costa Rica
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The office environment at Citi is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media Marketing, Vendor Management, Campaign Strategy, Performance Reporting, Media Buying, SEO, SEM, Creative Optimization, Quality Assurance, Risk Assessment, Budget Management, Communication, Diplomacy, Compliance, Ethical Judgment
ASSUMPTION: The application process at Citi is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Citi values a diverse and inclusive work environment, with a strong focus on collaboration, performance, and continuous improvement.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
ASSUMPTION: While this role shares similarities with other digital marketing roles, Citi's unique culture and global presence set it apart.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the digital acquisition lead analyst role at Citi.
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and their long-term career goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.