Digital & Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Digital & Social Media Marketing Specialist

🔹 Company: Kinetic Edge Physical Therapy

🔹 Location: Pella, Iowa (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategies across multiple platforms
• Creating and optimizing marketing funnels to drive awareness, leads, and conversions
• Executing targeted email campaigns and managing the Kinetic Edge website
• Collaborating with clinic teams to highlight patient success stories and community involvement
• Planning and executing events to promote the company and its initiatives

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on data-driven decision making. The ideal candidate will have experience in digital marketing and social media management, with a proven track record of driving results.

📋 Key Responsibilities

✅ Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)

✅ Build and execute marketing funnels that drive awareness, leads, and conversions

✅ Create, manage, and optimize Facebook Ads campaigns, including audience targeting, creative development, A/B testing, and performance tracking

✅ Maintain a consistent and strategic content calendar using CoSchedule

✅ Plan, design, and publish creative content (graphics, videos, blog posts, captions)

✅ Execute targeted email campaigns using ActiveCampaign

✅ Manage and maintain the Kinetic Edge website, ensuring content is current, accurate, and optimized for SEO

✅ Monitor and follow up on leads generated through website form fills, coordinating with clinic teams to ensure timely responses and lead conversion

✅ Track and analyze performance metrics to refine digital marketing strategies

✅ Coordinate with clinic teams to highlight patient success stories, staff culture, and community involvement

✅ Plan and execute events including career fairs, company parties, open houses, and community engagement opportunities

✅ Collaborate with local television stations to promote events and initiatives

ASSUMPTION: This role requires strong project management and organizational skills, as well as the ability to work independently and in a team environment. The ideal candidate will be comfortable managing multiple projects simultaneously and prioritizing tasks accordingly.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Experience: Proven experience with Meta Ads and knowledge of marketing funnels

Required Skills:

• Experience managing and updating websites (WordPress or similar platforms preferred)
• Understanding of lead generation and follow-up best practices
• Basic understanding of Canva, Adobe Creative Suite, or similar tools
• Familiarity with CoSchedule, ActiveCampaign, ClickFunnels, Wordpress, Google Analytics, and SEO
• Excellent copywriting and visual storytelling skills
• Strong project management and organizational abilities
• Comfortable managing internal and external events
• A self-starter with a team-oriented mindset and a passion for making a difference

Preferred Skills:

• Experience with physical therapy or healthcare marketing
• Fluency in Spanish or other languages

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or familiarity with physical therapy services may be beneficial for this role. Additionally, fluency in Spanish or other languages could be an asset for reaching a broader audience in the local community.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Iowa)

Benefits:

• Competitive salary with opportunity to earn bonus pay above base
• PTO with a generous accrual rate
• Matching 401K
• Health, Vision and Dental insurance
• Short-Term and Long-Term Disability insurance
• Access to the Employee Assistance Program immediately upon hire
• Wellness incentives

Working Hours: Full-time (40 hours per week), with the expectation of working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Iowa. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 1998 (Established company with a strong reputation and history in the community)

Company Description:

• Kinetic Edge Physical Therapy is passionate about movement and helping clients move better, feel better, and live better
• The company combines clinical expertise with a passion for people, creating a positive and growth-focused culture
• Kinetic Edge offers a range of services, including physical therapy, occupational therapy, medical fitness, athletic training, pediatric therapy, and sports & industrial rehab

Company Specialties:

• Physical Therapy
• Occupational Therapy
• Medical Fitness
• Athletic Training
• Pediatric Therapy
• Sports & Industrial Rehab

Company Website: KineticEdgePT.com

ASSUMPTION: Kinetic Edge Physical Therapy is a well-established company with a strong focus on community involvement and patient care. The company's small to mid-sized structure offers applicants the opportunity to make a significant impact and grow within the organization.

📊 Role Analysis

Career Level: Mid-level (This role requires a balance of experience and growth, with opportunities for advancement within the marketing department)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with clinic leaders to coordinate marketing efforts

Work Arrangement: Hybrid (This role requires working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule)

Growth Opportunities:

• As the company grows, there may be opportunities for the Digital & Social Media Marketing Specialist to take on additional responsibilities or move into a management role
• The marketing department may expand, offering new opportunities for specialization or advancement
• Kinetic Edge's commitment to employee growth and development may provide opportunities for professional training and certification

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company. With a focus on data-driven decision making and continuous improvement, the Digital & Social Media Marketing Specialist can expect to grow both personally and professionally in this role.

🌍 Location & Work Environment

Office Type: Hybrid (This role requires working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule)

Office Location(s): Pella, Iowa (with the possibility of working remotely up to 2 days per week after the initial training period)

Geographic Context:

• Pella, Iowa, is a small city with a population of approximately 10,000 people
• The city is located in central Iowa, about 45 minutes southeast of Des Moines, the state's capital and largest city
• Pella is known for its annual Tulip Time festival and its Dutch heritage, offering a unique cultural experience for residents and visitors alike

Work Schedule: Full-time (40 hours per week), with the expectation of working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering a sense of community and collaboration in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and clinic leaders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and social media management skills
• Project management and organizational abilities
• Creativity and strategic thinking
• Communication and collaboration skills
• Alignment with Kinetic Edge's mission, values, and culture

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Kinetic Edge's mission and values, and how your skills and experience make you a strong fit for the role
• Include a portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

ATS Keywords: Digital Marketing, Social Media Management, Marketing Funnels, Facebook Ads, CoSchedule, ActiveCampaign, Lead Generation, Project Management, Copywriting, Visual Storytelling, Event Planning, Community Engagement

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills and fit for the position. Applicants should be prepared to demonstrate their experience and provide examples of their work throughout the interview process.

🛠️ Tools & Technologies

• CoSchedule
• ActiveCampaign
• ClickFunnels
• WordPress
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Canva or Adobe Creative Suite
• Facebook Ads Manager

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Kinetic Edge is passionate about its mission to transform lives and restore hope through movement
• Fun: The company fosters a positive and enjoyable work environment
• Collaborative: Kinetic Edge encourages teamwork and open communication

Work Style:

• Creative: This role requires a creative approach to content development and marketing strategy
• Data-driven: Kinetic Edge values data-driven decision making and continuous improvement
• Team-oriented: The ideal candidate will be comfortable working collaboratively with the marketing team and clinic leaders

Self-Assessment Questions:

• Do I share Kinetic Edge's passion for movement and helping others?
• Am I comfortable working in a collaborative, team-oriented environment?
• Do I have the creativity and strategic thinking required to develop and execute effective marketing campaigns?

ASSUMPTION: Cultural fit is crucial for success in this role. Applicants should carefully consider their alignment with Kinetic Edge's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates
• Working primarily in-office during the initial onboarding and training period may be inconvenient for some applicants
• The hybrid work arrangement may require additional self-motivation and time management skills
• Applicants may face competition from other marketing professionals in the area

ASSUMPTION: These challenges can be overcome with strong project management skills, effective time management, and a commitment to Kinetic Edge's mission and values.

📈 Similar Roles Comparison

• This role is unique in its focus on the healthcare industry and physical therapy services
• Compared to other marketing roles, this position offers a unique opportunity to make a significant impact on a growing company
• Career path comparison: This role may lead to advancement within the marketing department or other areas of the company, depending on the candidate's skills and interests

ASSUMPTION: Applicants should carefully consider their fit for this role and the unique challenges and opportunities it presents compared to other marketing positions.

📝 Sample Projects

• Developing and executing a targeted Facebook Ads campaign to promote a new clinic opening
• Creating and managing a content calendar for social media platforms, highlighting patient success stories and community involvement
• Planning and executing an open house event to promote the company's services and engage with the local community

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Kinetic Edge measure the success of its marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Kinetic Edge support work-life balance for its employees?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and commitment to understanding the company's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of Kinetic Edge's mission and values, and how your skills and experience make you a strong fit for the role
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.