📌 Core Information
🔹 Job Title: Digital & Social Media Specialist
🔹 Company: John Holland
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and publishing engaging content across digital and social channels
- Delivering campaigns that position John Holland's capabilities, culture, and strategic priorities
- Collaborating with internal stakeholders and creative agencies
- Applying data, analytics, and best practices to optimize content performance
ASSUMPTION: This role requires a strong blend of creativity and analytical thinking, with a focus on storytelling and data-driven decision making.
📋 Key Responsibilities
✅ Create and publish engaging content across digital and social channels, including copywriting, photography, graphic design, and video production
✅ Deliver campaigns that position John Holland's capabilities, culture, and strategic priorities to key audiences
✅ Collaborate with internal stakeholders and creative agencies to deliver content that supports brand consistency, work winning, and business priorities
✅ Contribute to an integrated content calendar and deliver content for both internal and external platforms
✅ Apply data, analytics, and best practices to optimize content performance and measure campaign effectiveness
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Tertiary qualifications in Communications, Journalism, Marketing, or a related discipline
Experience: Proven experience in social media content creation and publishing
Required Skills:
- Confident and strong communication skills
- Skilled in graphic design and video production/editing
- Strong copywriting abilities tailored for digital/social platforms
- Familiarity with social media analytics and reporting
- Proficiency in Digital Marketing
Preferred Skills:
- Experience with content management systems
- Knowledge of SEO best practices
ASSUMPTION: Candidates with experience in the construction or infrastructure industry may have an advantage, but relevant transferable skills from other industries will also be considered.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$95,000 per annum (Based on industry standards for a role of this level in Melbourne)
Benefits:
- Competitive remuneration with salary continuance and salary sacrifice options
- Generous leave benefits, including 18 weeks paid parental leave with super and up to an extra 18 weeks of super paid on further periods of unpaid parental leave, multicultural leave exchange, and two extra days to prioritize wellbeing
- Career progression underpinned by an exciting pipeline of work
- Learning and development opportunities, including emerging talent programs, clear career pathways, and technical and leadership training and development opportunities
- Inclusion, diversity, and equity initiatives, including employee resource groups supporting gender equality and reconciliation
- Flexible working arrangements tailored to individual needs
Working Hours: Full-time, 37.5 hours per week, with some flexibility to work outside of standard business hours as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Melbourne. Actual salary may vary based on individual qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. John Holland is one of Australia's leading building, infrastructure, rail, and transport companies, with a diverse range of projects across multiple industry sectors.
Company Size: Large (5,001-10,000 employees). This size allows for a wide range of career opportunities and exposure to various projects and teams.
Founded: 1949. John Holland has a rich history and a strong reputation for delivering complex, city-shaping projects.
Company Description:
- John Holland transforms lives with everything they do, from humble beginnings 75 years ago to becoming one of Australia's leading building, infrastructure, rail, and transport companies.
- Their diverse experience and expertise enable them to create innovative and enduring solutions for their customers.
- They are currently delivering many of Australia's largest infrastructure projects, as well as significant water, property, and urban renewal projects.
Company Specialties:
- Civil Engineering
- Energy
- Social Infrastructure & Building
- Electrical & Instrumentation
- Tunnelling
- Water & Wastewater
- Mechanical & Process
- Rail
- Minerals & Industrial
- Marine
- Property Development
- Rail O&M
Company Website: www.johnholland.com.au
ASSUMPTION: John Holland's extensive experience and diverse project portfolio provide a rich learning environment for employees, with opportunities to work on iconic projects that shape cities and communities.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career progression within the marketing and communications function or into related roles within the broader organization.
Reporting Structure: This role reports directly to the Corporate Affairs Manager and works closely with internal stakeholders across various departments.
Work Arrangement: On-site, with some flexibility for remote work as required. The role is based in Melbourne, with opportunities for travel to other John Holland offices and project sites.
Growth Opportunities:
- Progression into senior marketing or communications roles within John Holland
- Expansion into related roles within the organization, such as project management or business development
- Development of specialist skills in areas such as content strategy, campaign management, or digital marketing
ASSUMPTION: John Holland's commitment to employee development and career progression provides opportunities for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with state-of-the-art facilities and technology.
Office Location(s): 180 Flinders St, Melbourne CBD, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's second-largest city, with a vibrant cultural scene, diverse neighborhoods, and a strong focus on work-life balance.
- The Melbourne CBD is a bustling commercial hub with easy access to public transportation, shopping, dining, and entertainment options.
- John Holland's office is located in the heart of the CBD, offering a dynamic and energetic work environment.
Work Schedule: Monday to Friday, with some flexibility to work outside of standard business hours as required. The role may involve occasional weekend or evening work to support events or campaigns.
ASSUMPTION: The Melbourne CBD location provides easy access to public transportation, shopping, dining, and entertainment options, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Corporate Affairs Manager
- Face-to-face or video interview with the Corporate Affairs Manager and a representative from the HR team
- Final interview with the General Manager of Corporate Affairs
Key Assessment Areas:
- Candidates' understanding of John Holland's business and industry
- Candidates' ability to create engaging and on-brand content
- Candidates' analytical skills and data-driven approach to content strategy
- Candidates' communication, collaboration, and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your previous social media content creation and management work
- Demonstrate your understanding of John Holland's business and industry in your application materials
- Prepare questions to ask the interview panel about the role, the team, and the company's culture
ATS Keywords: Digital storytelling, content creation, social media management, graphic design, video production, copywriting, data analytics, communication, collaboration, brand consistency, campaign management, internal communications, creative thinking, strategic thinking, performance optimization, digital marketing
ASSUMPTION: John Holland's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on John Holland's current technology stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Safety: We prioritize the safety of our people, our customers, and our communities
- Integrity: We act with honesty and transparency in all our interactions
- Respect: We value and appreciate the diversity of our people and our customers
- Excellence: We strive for continuous improvement and innovation in everything we do
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously learn and improve
- Inclusive: We foster a culture of belonging and respect for all
- Accountable: We take responsibility for our actions and deliver on our commitments
Self-Assessment Questions:
- How do you align with John Holland's values, particularly in the context of this role?
- How comfortable are you working in a dynamic, fast-paced environment with multiple stakeholders?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: John Holland's culture is characterized by a strong focus on safety, integrity, respect, excellence, collaboration, adaptability, inclusivity, and accountability. Candidates who demonstrate a strong fit with these values will be well-positioned for success in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders with varying priorities and expectations
- Adapting to changes in the company's strategic priorities or content requirements
- Keeping up with the latest trends and best practices in digital and social media marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and development.
📈 Similar Roles Comparison
- This role differs from related positions in other industries in its focus on the construction and infrastructure sectors
- John Holland's size and diverse project portfolio offer unique opportunities for career growth and development
- Candidates with experience in the construction or infrastructure industry may have an advantage but are not required
ASSUMPTION: While this role shares similarities with digital and social media specialist roles in other industries, its unique context within the construction and infrastructure sectors requires a strong understanding of the industry and its stakeholders.
📝 Sample Projects
- Developing and executing a social media campaign to promote a major infrastructure project
- Creating a series of blog posts and accompanying graphics to showcase John Holland's capabilities and expertise in a specific industry sector
- Producing a video series to highlight the benefits of working at John Holland and the diverse career opportunities available within the organization
ASSUMPTION: These sample projects demonstrate the range of content creation and management responsibilities required for this role, from strategic planning and execution to measurement and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Corporate Affairs function?
- How does this role support John Holland's broader business objectives and strategic priorities?
- What opportunities are there for professional development and career progression within the role and the organization?
- How does John Holland approach work-life balance and employee wellbeing?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the John Holland careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media content creation and management work
- Research John Holland's business and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interview panel about the role, the team, and the company's culture
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
