📌 Core Information
🔹 Job Title: Digital & Social Media Specialist
🔹 Company: OTT Financial Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the growth of Chinese-language digital marketing strategies
- Creating engaging content tailored to Chinese-speaking audiences
- Managing key digital channels such as WeChat, Xiaohongshu, Douyin, and Weibo
- Conducting competitive research and analysis
- Collaborating with internal teams to deliver cohesive brand experiences
ASSUMPTION: This role requires a strong understanding of Chinese digital ecosystems and cultural nuances to effectively engage the target audience.
📋 Key Responsibilities
✅ Develop, write, and localize original, engaging content in Chinese language for various platforms
✅ Strategically plan and manage OTT Pay's presence on WeChat, Xiaohongshu, Douyin, and Weibo
✅ Lead content calendar development and campaign planning, ensuring alignment with brand and business goals
✅ Conduct competitive research and analysis to identify trends, best practices, and opportunities for differentiation
✅ Collaborate with internal creative, design, and marketing teams to deliver cohesive, culturally resonant experiences
✅ Oversee development and content flow of WeChat Mini Program activations, including seasonal campaigns and product/service updates
✅ Identify, negotiate, and manage relationships with KOLs and digital influencers to amplify campaign reach and impact
✅ Monitor performance metrics and audience engagement to optimize strategies and content in real time
✅ Stay current on digital trends, consumer behaviours, and cultural moments across Chinese-language platforms
✅ Moderate, engage, and grow OTT Pay's online community through thoughtful, brand-aligned interactions
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to execute tactically while balancing business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of hands-on experience in Chinese-language social media, digital marketing, or content strategy
Required Skills:
- Native-level fluency in written and spoken Chinese (Simplified required; Traditional is a plus)
- In-depth knowledge of Chinese digital ecosystems, particularly WeChat Official Accounts, Mini Programs, Xiaohongshu, Douyin, and Weibo
- Strong skills in Chinese copywriting, storytelling, and visual content curation
- Demonstrated experience managing KOL/influencer partnerships
- Strong ability to perform competitive research and analysis, identifying trends and opportunities for innovation
- Strategic thinker with the ability to execute tactically
- Experience analyzing social performance data and generating insights for continuous improvement
- Highly organized, detail-oriented, and able to work independently as well as collaboratively
Preferred Skills:
- Familiarity with CRM, loyalty programs, or Mini Program eCommerce features
- Understanding of the Chinese-North American cultural landscape and consumer mindset
ASSUMPTION: Given the role's focus on Chinese-language digital marketing, proficiency in the Chinese language is crucial for success.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Toronto)
Benefits:
- Competitive Salary
- Opportunity to learn and grow with a supportive team
- Vacation Leave
- Free use of onsite gym and sports facilities
- Regular company social events
- Community involvement through the annual Terry Fox Run
- Tremendous opportunities for Growth and Development
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on delivering streamlined financial payment solutions
Company Size: 51-200 employees, offering a collaborative and innovative environment for learning and development
Founded: 2016, with a strategic focus on both acquiring and issuing business
Company Description:
- Established, fully funded fintech company delivering streamlined financial payment solutions
- Developing a mobile-first platform offering a wide range of financial services, loyalty programs, and innovative products
- Strategic focus on both acquiring and issuing business, with a goal to reshape financial solutions for the future
Company Specialties:
- Smart Mobile Payment Solution
- Cross Border Payment Solution
- FinTech
- WeChat Marketing
- Alipay Marketing
- Chinese Marketing
Company Website: ottpay.com
ASSUMPTION: OTT Pay is a growing fintech company that values goal orientation and continuous improvement, offering abundant opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with core hours from 9:00 AM to 5:30 PM
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- possibility to contribute to the development of OTT Pay's brand and marketing strategies
- Opportunities to work on diverse projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique chance to join a company dedicated to reshaping financial solutions for the future, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern and spacious offices close to Eglinton and Leslie
Office Location(s): 1123 Leslie Street, Toronto, ON M3C 2K5, CA
Geographic Context:
- Toronto, Ontario, Canada
- Multicultural city with a large Chinese-speaking population
- Conveniently located near public transportation and amenities
Work Schedule: Full-time, Monday to Friday, with flexible hours and remote work options not specified
ASSUMPTION: The office location offers easy access to public transportation and nearby amenities, contributing to a convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and company culture
- Final interview or assessment to evaluate skills and qualifications
Key Assessment Areas:
- Chinese language proficiency (written and spoken)
- Digital marketing and content strategy skills
- Cultural fluency and understanding of the Chinese-North American cultural landscape
- Ability to perform competitive research and analysis
- Strategic thinking and tactical execution
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Chinese digital ecosystem and cultural nuances
- Showcase your ability to create engaging content and manage digital channels effectively
ATS Keywords: Chinese language, digital marketing, social media, content strategy, WeChat, Xiaohongshu, Douyin, Weibo, KOL management, competitive research, trend analysis
ASSUMPTION: The application process may vary based on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- WeChat Official Accounts and Mini Programs
- Xiaohongshu
- Douyin
- Weibo
- CRM software (if applicable)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Innovation and continuous improvement
- Cultural fluency and diversity
- Customer-centric approach
Work Style:
- Goal-oriented and results-driven
- Creative and strategic thinking
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you ensure your content resonates with the Chinese-speaking audience in North America?
- Can you provide an example of a successful KOL partnership you've managed in the past?
- How do you stay current on digital trends and consumer behaviours across Chinese-language platforms?
ASSUMPTION: OTT Pay values cultural fluency, collaboration, and innovation, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple digital channels and content calendars simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Balancing creative and strategic thinking with business objectives
- Adapting to the unique cultural nuances of the Chinese-North American market
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on the Chinese-speaking audience in North America
- Industry-specific context: Financial Services, with a focus on delivering streamlined payment solutions
- Career path comparison: Potential to advance within the marketing team or contribute to the development of OTT Pay's brand and marketing strategies
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, requiring a strong understanding of the Chinese digital ecosystem and cultural nuances.
📝 Sample Projects
- Developing a WeChat Mini Program activation for a seasonal campaign
- Creating engaging content for Xiaohongshu to promote OTT Pay's brand and products
- Managing a KOL partnership to amplify campaign reach and impact on Douyin
ASSUMPTION: These sample projects highlight the role's focus on content creation, channel management, and influencer partnerships within the Chinese digital ecosystem.
❓ Key Questions to Ask During Interview
- How does OTT Pay support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does OTT Pay engage with the Chinese-speaking community in North America, and what are the company's plans for future growth in this market?
- What are the most significant challenges facing the digital marketing team, and how can this role contribute to overcoming them?
- How does OTT Pay foster a collaborative and inclusive work environment?
ASSUMPTION: These questions help assess the company's culture, growth opportunities, and the role's impact on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work showcasing your ability to create engaging content and manage digital channels effectively
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
