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Digital & Social Media Specialist Communication India

Infineon
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital & Social Media Specialist Communication India

πŸ”Ή Company: Infineon Technologies

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving communication concepts and campaigns on social media and in the digital area in India
  • Managing and optimizing social media messages and campaigns
  • Collaborating with various teams to execute an overall social media strategy
  • Creating and publishing content on social media platforms adhering to Infineon’s brand guidelines

ASSUMPTION: This role requires a strong understanding of the digital and social media landscape, as well as excellent communication and collaboration skills. The ideal candidate will be able to work effectively with various teams to drive successful campaigns.

πŸ“‹ Key Responsibilities

βœ… Implement and drive communication concepts and campaigns on social media and in the digital area in India in close collaboration with the Corporate and Marketing Communications teams.

βœ… Take over the (paid and organic) content management from the idea to the playout, manage and optimize social media messages and campaigns working closely with the Corporate & Marketing Communications teams, and other relevant stakeholders (e.g. Managing Director) to jointly develop and execute an overall social media strategy.

βœ… Identify relevant stories that prove our corporate brand messages and develop creative state-of-the-art social media formats for it, adhering to Infineon’s brand guidelines; responsible for publishing the final content on the platforms.

βœ… Analyze digital and social media key figures, create reports and derive learnings from them.

βœ… Assist in budget allocation, paid media cadence and timing to execute the strategy.

βœ… Ensure that campaigns and projects are developed and successfully completed on time.

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with data-driven decision making.

🎯 Required Qualifications

Education: A degree in (digital) marketing, communications, economics, or a related field.

Experience: 1-2 years of experience in digital and social media incl. content planning on several channels, creative organic storytelling, and paid advertising as well as performance monitoring.

Required Skills:

  • Excellent communication skills – verbal and written – comfortable in a team environment
  • Very good knowledge of the English language, both written and spoken
  • Exceptional ability to work cross-functionally and collaboratively

Preferred Skills:

  • Knowledge of current social media landscape, different channels, content & features
  • Experience creating content, both written and digital (images, photos, videos, etc.)

ASSUMPTION: While the role requires specific experience in digital and social media, a strong portfolio showcasing creative content and successful campaigns would be a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: INR 5-7 LPA (Based on industry standards for similar roles in Bangalore)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Semiconductor Manufacturing. Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT.

Company Size: 10,001+ employees. As a large organization, Infineon offers opportunities for career growth and development.

Founded: 1999. Infineon was founded as a spin-off from Siemens AG and has since grown into a global semiconductor leader.

Company Description:

  • Infineon Technologies is committed to actively driving decarbonization and digitalization
  • The company enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
  • Infineon offers a supportive work environment that celebrates individuality and empowers employees to reach ambitious goals

Company Specialties:

  • Energy Efficiency
  • Mobility
  • Security
  • Decarbonization and digitalization
  • Internet of Things

Company Website: infineon.com

ASSUMPTION: Infineon Technologies is a global leader in its industry, offering opportunities for professional growth and development in a dynamic and innovative environment.

πŸ“Š Role Analysis

Career Level: Entry to Mid-level. This role is suitable for candidates with 0-2 years of experience in digital and social media.

Reporting Structure: The role reports to the Corporate Communications team in India and works cross-functionally with various teams.

Work Arrangement: On-site, full-time. However, flexible work arrangements may be available.

Growth Opportunities:

  • Progression to senior roles within the Corporate Communications team
  • Expansion into other areas of the business, such as Marketing or Public Relations
  • International assignments or relocation opportunities

ASSUMPTION: The role offers opportunities for career growth and development within the organization, as well as exposure to various teams and functions.

🌍 Location & Work Environment

Office Type: Corporate office environment. The role is based in Bangalore, India.

Office Location(s): Am Campeon 1-12, Neubiberg, MΓΌnchen, 85579, DE (Global Headquarters), 640 N. McCarthy Blvd., Milpitas, California 95035, US (North America Headquarters), 8 Kallang Sector, Singapore, 349282, SG (Asia Pacific Headquarters), NBF Shibuya Garden Front, 3-25-18 Shibuya, Tokyo, Shibuya-Ku 150-0002, JP (Japan Office), No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, CN (China Office)

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
  • The city offers a mix of traditional and modern culture, with a vibrant arts and entertainment scene
  • Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, 40 hours per week. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The role is based in Bangalore, India, and offers a dynamic work environment with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Background check and offer

Key Assessment Areas:

  • Communication skills and ability to work collaboratively
  • Understanding of the digital and social media landscape
  • Creativity and strategic thinking
  • Analytical skills and data-driven decision making

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your fit with the company
  • If applicable, include a portfolio showcasing your creative content and successful campaigns

ATS Keywords: Digital Marketing, Social Media, Content Management, Creative Storytelling, Paid Advertising, Performance Monitoring, Communication Skills, Team Collaboration, Content Creation, Social Media Strategy, Analytical Skills, Budget Management, Cross-Functional Work, Brand Guidelines, Report Creation, Digital Assets

ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company, with a focus on communication skills, creativity, and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
  • Content creation tools (e.g., Canva, Adobe Creative Suite)
  • Analytics tools (e.g., Google Analytics, Hootsuite Insights)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in using social media platforms, content creation tools, and analytics tools to drive successful campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Responsibility
  • Performance
  • Trust

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Creative and strategic

Self-Assessment Questions:

  • How do you align with Infineon's company values, particularly innovation and responsibility?
  • How comfortable are you working in a collaborative and cross-functional team environment?
  • How do you approach creative content creation and strategic planning in a data-driven manner?

ASSUMPTION: Infineon Technologies values innovation, responsibility, performance, and trust, and seeks candidates who align with these values and can thrive in a collaborative and data-driven work environment.

⚠️ Potential Challenges

  • Managing multiple social media channels and campaigns simultaneously
  • Balancing creative and analytical tasks to drive successful campaigns
  • Working effectively with various teams and stakeholders to execute an overall social media strategy
  • Adapting to a fast-paced and dynamic work environment

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on driving communication concepts and campaigns specifically in the digital and social media space in India
  • Industry-specific context: Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
  • Career path comparison: This role offers opportunities for career growth and development within the organization, as well as exposure to various teams and functions

ASSUMPTION: This role is unique in its focus on driving communication concepts and campaigns specifically in the digital and social media space in India, offering opportunities for career growth and development within the organization.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote Infineon Technologies' commitment to driving decarbonization and digitalization
  • Creating and publishing content on social media platforms that highlights Infineon Technologies' innovative solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
  • Analyzing digital and social media key figures, creating reports, and deriving learnings to optimize future campaigns

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with the role, from creative content creation to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does Infineon Technologies support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Infineon Technologies approach work-life balance and employee well-being?
  • What are the key challenges and opportunities facing the company in the coming years, and how does this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, as well as the candidate's fit with the organization's values and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your fit with the company
  • If applicable, include a portfolio showcasing your creative content and successful campaigns
  • Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.