📌 Core Information
🔹 Job Title: Digital & Social Media Specialist
🔹 Company: Yamazen
🔹 Location: Elk Grove Village, Illinois, United States
🔹 Job Type: On-site, Full Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social media strategies
- Focusing on TikTok and other platforms to boost brand awareness and engagement
- Collaborating with cross-functional teams to ensure a unified brand voice
- Analyzing performance metrics to optimize content and campaigns
- Building relationships with influencers and digital communities
ASSUMPTION: This role requires a creative and data-driven individual with a strong expertise in TikTok and a keen eye on evolving video and social trends.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies that align with our brand goals
✅ Design and manage creative, trend-forward campaigns primarily on TikTok, while integrating efforts across other platforms
✅ Create, curate, and schedule engaging multimedia content including short-form videos, graphics, and interactive posts
✅ Collaborate with the creative team to produce high-quality videos and visual content tailored to current trends and platform algorithms
✅ Experiment with emerging formats and techniques to drive viral engagement
✅ Monitor the latest digital trends, especially within the TikTok ecosystem, and rapidly incorporate new ideas into the content strategy
✅ Utilize competitive analysis and social listening tools to identify opportunities for innovation and improvement
✅ Track, analyze, and report on social media performance metrics using analytics tools to guide strategy adjustments
✅ Optimize content and campaigns based on insights to maximize reach, engagement, and conversion
✅ Test different approaches and leverage data-driven decision-making to continually enhance the social media presence
✅ Actively engage with our online community by responding to comments, messages, and mentions to build brand loyalty
✅ Foster relationships with influencers and digital communities to enhance our social footprint
✅ Work closely with marketing, product, and communications teams to ensure a unified brand voice and messaging
✅ Assist in the planning and execution of integrated marketing campaigns that span across multiple channels
ASSUMPTION: This role requires strong project management and multitasking skills to juggle various responsibilities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Digital Media, Broadcast Journalism, Videography, or a related field
Experience: 1-3 years of experience in social media management, digital marketing, or content creation, with a proven track record on TikTok and other social media platforms
Required Skills:
- Extensive knowledge of TikTok’s platform, trends, algorithms, and advertising options
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, Adobe Express, Premiere Pro or similar tools)
- Strong understanding of social media analytics tools (e.g., TikTok Analytics, Google Analytics, Sprout Social)
- Excellent written and verbal communication skills
- Creative thinker with the ability to generate original ideas that resonate with diverse audiences
- Detail-oriented with strong project management and multitasking skills
- Ability to thrive in a fast-paced, ever-changing digital environment
- Experience with influencer marketing and digital partnerships
- Familiarity with SEO best practices and content marketing strategies
- Background in online customer engagement
- Experience with Excel
- Experience in Industrial or Manufacturing Environment
Preferred Skills:
- Experience with TikTok Creator Tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong passion for social media and a deep understanding of the TikTok ecosystem.
💰 Compensation & Benefits
Salary Range: $23.08 - $28.85 per hour
Benefits:
- Company paid medical, dental, vision, short- & long-term disability and life insurance within the first 60 days
- 401K with company match
- Vacation / Personal sick days / Company paid holidays
- Flexible work hours
- Bi-weekly catered lunches
- New car discount program
- Employee Assistance Program
Working Hours: 40 hours per week, Day Shift
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 51-200 employees
Founded: 1967
Company Description:
- Yamazen is a specialized global trading company with a strong focus on the distribution of CNC machine tools and other industrial and engineering equipment
- The company supports its four main machine vendors' products, Brother International Corporation, Matsuura USA, Mitsubishi Heavy Industries America, Inc, and Takisawa Inc., with extensive manufacturing and logistics expertise to maximize a positive impact on the operations of its customers
- Yamazen has strong business and cultural ties to the companies that build the equipment it distributes, ensuring ample access to the machinery, parts, and information needed to support its customers around the world with the most advanced solutions and responsive service
Company Specialties:
- Machine Tools
- Cutting Machinery
- Automation
- CNC Machine
- 5-axis
- CNC
- Tooling
- Machine Accessories
- Pallet
- Manufacturing
- Brother Speedio
- Matsuura
- Takisawa
- Mitsubishi Heavy Machines
- Milling
- Drilling
- Turning
- Lathes
- Grinder
- Tooling
- And Automation
Company Website: http://www.yamazen.com
ASSUMPTION: Yamazen's extensive industry experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Early Career (Entry Level)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, Full Time, Day Shift
Growth Opportunities:
- As the company continues to expand its digital presence, there may be opportunities for the Digital & Social Media Specialist to take on additional responsibilities or manage a team
- Yamazen's global network and diverse product offerings provide ample opportunities for career growth and development
ASSUMPTION: This role offers a unique opportunity for a creative and data-driven individual to make a significant impact on Yamazen's digital presence and grow their career in the process.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): 111 NW Point Blvd, Elk Grove Village, Illinois 60007, US
Geographic Context:
- Elk Grove Village is a suburb of Chicago, Illinois, with a population of approximately 30,000 people
- The area offers a mix of urban and suburban living, with easy access to Chicago's amenities and attractions
- The office is located near several major highways, providing convenient commuting options
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The office environment is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Hiring Manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Candidates' understanding of TikTok trends and algorithms
- Portfolio or examples of previous social media campaigns
- Problem-solving skills and ability to think critically about content strategy
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of TikTok trends and algorithms in your application materials
- Prepare examples of previous social media campaigns or content you've created to demonstrate your skills
- Be ready to discuss your approach to content creation, optimization, and analytics
ATS Keywords: TikTok, Social Media Management, Digital Marketing, Content Creation, Video Editing, Analytics, Marketing Campaigns, Brand Strategy
ASSUMPTION: Yamazen's hiring process is thorough and designed to identify the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- TikTok
- Instagram
- Facebook
- YouTube
- Twitter
- Adobe Premiere Pro
- Canva
- Adobe Express
- TikTok Analytics
- Google Analytics
- Sprout Social
- Excel
ASSUMPTION: Candidates should be comfortable working with a variety of social media platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Focus
- Integrity
- Teamwork
Work Style:
- Collaborative
- Data-driven
- Creative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest TikTok trends and algorithms?
- Can you provide an example of a successful social media campaign you've managed, and what made it successful?
- How do you approach optimizing content based on performance metrics?
- How do you balance creativity and data-driven decision-making in your content strategy?
ASSUMPTION: Yamazen values candidates who are passionate about social media, data-driven, and able to thrive in a fast-paced, ever-changing digital environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage social media content and engagement during peak hours
- Candidates may face competition from other social media specialists and digital marketing professionals
- The role may require occasional travel to attend industry events or conferences
- The work environment may be fast-paced and demanding, with tight deadlines and high expectations
ASSUMPTION: Candidates should be prepared to work in a dynamic and sometimes challenging environment, with a strong focus on results and continuous improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on TikTok and the ever-evolving trends of the platform
- Compared to other social media management roles, this position requires a deeper understanding of TikTok's algorithms and advertising options
- Career paths for this role may include transitioning into a marketing manager or digital marketing specialist position
ASSUMPTION: Candidates should be prepared to specialize in TikTok and develop expertise in managing social media campaigns on the platform.
📝 Sample Projects
- Developing a TikTok campaign to promote a new product launch, targeting a specific audience and utilizing emerging trends
- Analyzing the performance of a Facebook ad campaign and optimizing it based on insights to improve engagement and conversion
- Creating a series of Instagram stories to showcase a company's culture and values, driving brand awareness and employee recruitment
ASSUMPTION: Candidates should be prepared to work on a variety of projects, from strategic planning to tactical execution, and adapt their approach based on the specific needs of each campaign.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company plan to leverage TikTok and other social media platforms to drive growth in the coming years?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that translate into the work environment?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a strong focus on your expertise in TikTok and social media management
- Prepare examples of previous social media campaigns or content you've created to demonstrate your skills and showcase your understanding of TikTok trends and algorithms
- Be ready to discuss your approach to content creation, optimization, and analytics during the interview
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
