📌 Core Information
🔹 Job Title: Digital & Social Media Specialist - India, METIA
🔹 Company: Sandisk
🔹 Location: New Delhi, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing strategies for India & MEA with a focus on performance marketing to drive measurable sales growth and ROI.
- Utilizing generative AI tools for efficient, scalable, and creative content creation across social media, ads, and digital platforms.
- Planning and managing high-impact paid social media campaigns on various platforms to drive sales and engagement.
- Leveraging social commerce capabilities to enhance online shopping experiences and directly increase conversion rates.
- Collaborating cross-functionally with channel, product, and sales teams to produce data-driven, AI-enhanced ad creatives and messaging.
ASSUMPTION: This role requires a strong blend of digital marketing, social media management, and performance marketing skills, with a focus on driving measurable sales growth and ROI.
📋 Key Responsibilities
✅ Developing and executing integrated digital marketing strategies for India & MEA with a strong focus on performance marketing to drive measurable sales growth and ROI.
✅ Utilizing generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for efficient, scalable, and creative content creation across social media, ads, and digital platforms.
✅ Planning and managing high-impact paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and region-specific channels.
✅ Leveraging social commerce capabilities to enhance online shopping experiences and directly increase conversion rates through Instagram Shopping, Facebook Shops, and other platforms.
✅ Applying AI-powered analytics and automation to optimize targeting, bidding, and budget allocation for maximum campaign effectiveness.
✅ Continuously analyzing campaign performance and sales data to refine strategies, identify growth opportunities, and meet sales KPIs.
✅ Collaborating cross-functionally with channel, product, and sales teams to produce data-driven, AI-enhanced ad creatives and messaging.
✅ Leading A/B testing and multivariate experiments for content, offers, and targeting, using AI tools to identify top-performing variants.
✅ Building partnerships with digital platforms, influencers, and agencies to expand reach and drive revenue.
ASSUMPTION: This role involves a high level of data analysis, strategic planning, and cross-functional collaboration to drive successful digital marketing campaigns and meet sales KPIs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
Experience: 6-8 years of proven experience in digital marketing, social media management, and performance marketing, preferably within India & MEA markets.
Required Skills:
- Proven experience in digital marketing, social media management, and performance marketing.
- Hands-on experience with generative AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai) and applying AI in campaign optimization.
- Experience with social commerce platforms and tools like Instagram Shopping, Facebook Shops, and e-commerce integrations.
- Proficient in digital analytics tools such as Google Analytics, Facebook Ads Manager, and other BI platforms.
- Solid understanding of customer acquisition funnels, conversion optimization, and data-driven marketing strategies.
- Ability to analyze campaign performance data to generate actionable insights and improve sales outcomes.
- Familiarity with A/B testing methodologies and marketing automation platforms.
Preferred Skills:
- Experience working with cross-functional teams in a global organization.
- Fluency in local languages (e.g., Hindi, Arabic) in addition to English.
ASSUMPTION: Candidates with a strong background in digital marketing, social media management, and performance marketing, along with experience using generative AI tools, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location. Salary may vary based on individual qualifications and company policy.)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Sandisk products
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available for some positions.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing. Sandisk is a leading innovator in flash memory storage solutions, serving global markets and driving innovation in digital storage technology.
Company Size: 5,001-10,000 employees. As a large organization, Sandisk offers opportunities for career growth and collaboration with diverse teams.
Founded: 1988. Sandisk has a rich history of pioneering flash memory storage solutions and establishing industry standards.
Company Description:
- SanDisk, founded in 1988 and based in California, is a leading innovator in flash memory storage solutions.
- The company designs and manufactures products like USB drives, SD cards, and solid-state drives for consumer and enterprise use.
- SanDisk pioneered flash-based SSDs and helped establish industry standards such as Secure Digital.
- Known for reliable, high-performance storage, SanDisk serves global markets, driving innovation in digital storage technology.
Company Specialties:
- Flash Memory Storage
- Memory Cards
- Embedded Storage
- USB Storage
- Solid State Drives
- Enterprise Software
- and Services
Company Website: http://www.sandisk.com
ASSUMPTION: Sandisk's extensive experience in the flash memory storage industry and global presence provide a strong foundation for this role's focus on driving sales growth in India and MEA markets.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic planning, data analysis, and cross-functional collaboration to drive successful digital marketing campaigns and meet sales KPIs.
Reporting Structure: This role reports directly to the Marketing Manager for India & MEA and collaborates with cross-functional teams, including channel, product, and sales teams.
Work Arrangement: On-site, with flexible working hours and remote work options available for some positions.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department.
- Expansion of responsibilities to cover additional regions or product lines.
- Cross-functional career moves to other departments, such as sales or product management.
ASSUMPTION: This role offers opportunities for career growth and development within Sandisk's marketing department and global organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces.
Office Location(s): New Delhi, India
Geographic Context:
- New Delhi is the capital city of India and a major commercial and cultural hub.
- The city offers a mix of traditional and modern amenities, with a vibrant food scene, historical sites, and shopping districts.
- New Delhi has a subtropical climate, with hot summers and mild winters.
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available for some positions.
ASSUMPTION: New Delhi's status as a major commercial and cultural hub provides ample opportunities for networking and professional growth in the digital marketing industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Digital marketing and social media management skills
- Data analysis and campaign optimization abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Sandisk's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing, social media management, and performance marketing skills, as well as your experience with generative AI tools.
- Prepare examples of successful digital marketing campaigns you've managed, emphasizing data-driven strategies and measurable results.
- Demonstrate your understanding of the Indian and MEA markets and how your skills and experience align with the role's requirements.
ATS Keywords: Digital Marketing, Social Media Management, Performance Marketing, Generative AI Tools, Content Creation, Paid Social Media Campaigns, Social Commerce, AI-Powered Analytics, Campaign Optimization, Data Analysis, A/B Testing, Marketing Automation, Customer Acquisition, Conversion Optimization, Collaboration, Influencer Partnerships
ASSUMPTION: Sandisk's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving successful digital marketing campaigns and meeting sales KPIs.
🛠️ Tools & Technologies
- Generative AI tools (e.g., ChatGPT, Jasper, Copy.ai)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Digital analytics tools (e.g., Google Analytics, Facebook Ads Manager, other BI platforms)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with generative AI tools and digital analytics platforms, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Integrity
- Collaboration
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and solution-oriented
Self-Assessment Questions:
- How do my digital marketing, social media management, and performance marketing skills align with Sandisk's values and the requirements of this role?
- Am I comfortable working in a collaborative, data-driven environment and adapting to feedback and new tools as needed?
- How do my personal work style and preferences fit with Sandisk's company culture and the work arrangement for this role?
ASSUMPTION: Sandisk values candidates who are data-driven, collaborative, and adaptable, with a strong focus on driving measurable results and meeting sales KPIs.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and best practices in digital marketing and social media management, as well as new tools and technologies.
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
- Adapting to cultural differences and working with cross-functional teams in a global organization.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to new tools and technologies, and work effectively in a global, cross-functional team environment.
📈 Similar Roles Comparison
- This role is similar to other digital marketing and social media management positions, but with a stronger focus on performance marketing and driving measurable sales growth and ROI.
- Compared to other roles in the industry, this position offers a unique opportunity to leverage generative AI tools for content creation and campaign optimization in the India and MEA markets.
- Career progression in this role may involve expanding responsibilities to cover additional regions or product lines, or moving into a senior or management role within the marketing department.
ASSUMPTION: This role offers a unique blend of digital marketing, social media management, and performance marketing skills, with a focus on driving measurable sales growth and ROI in the India and MEA markets.
📝 Sample Projects
- Developing and executing a high-impact paid social media campaign to drive sales and engagement in the Indian market, using generative AI tools for content creation and AI-powered analytics for campaign optimization.
- Leveraging social commerce capabilities to enhance online shopping experiences and directly increase conversion rates through Instagram Shopping, Facebook Shops, and other platforms in the MEA region.
- Collaborating cross-functionally with channel, product, and sales teams to produce data-driven, AI-enhanced ad creatives and messaging, and leading A/B testing and multivariate experiments to identify top-performing variants.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on driving measurable sales growth and ROI in the India and MEA markets.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as channel, product, and sales teams, to drive successful digital marketing campaigns and meet sales KPIs?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
- How does this role fit into Sandisk's overall marketing strategy and global organization?
- What opportunities are there for career growth and development within Sandisk's marketing department and global organization?
ASSUMPTION: These key questions help candidates better understand the role's priorities, workflow, and opportunities for career growth and development within Sandisk's marketing department and global organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your digital marketing, social media management, and performance marketing skills, as well as your experience with generative AI tools.
- Prepare examples of successful digital marketing campaigns you've managed, emphasizing data-driven strategies and measurable results.
- Demonstrate your understanding of the Indian and MEA markets and how your skills and experience align with the role's requirements.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
