Digital Specialist for Content Strategy, Writing, and SEO

📌 Core Information - Job Title: Digital Specialist for Content Strategy, Writing, and SEO - Company: Insight - Location: Chandler, AZ (Hybrid role: Tues, Wed, & Thurs.) - Job Type: Full-Time - Category: Marketing, Communications - Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing content strategies aligned with business goals. - Conducting audience and keyword research to inform content creation. - Writing, editing, and proofreading SEO-friendly web content. - Optimizing content for on-page SEO (titles, meta descriptions, headings, URLs). - Collaborating with stakeholders to develop a content strategy that includes messaging and calls to action to guide users and communicate the benefits of Insight. ASSUMPTION: This role requires a strong understanding of content strategy principles, on-page SEO best practices, and proficiency in keyword research methodologies. The ideal candidate will have experience in a similar role and be comfortable working in a hybrid environment. 📋 Key Responsibilities - Develop and implement content strategies aligned with business goals. - Conduct audience and keyword research to inform content creation. - Write, edit, and proofread SEO-friendly web content. - Optimize content for on-page SEO (titles, meta descriptions, headings, URLs). - Collaborate with stakeholders to develop a content strategy that includes messaging and calls to action. ASSUMPTION: The responsibilities listed above are the primary duties of this role. However, the job may require other tasks and duties as needed. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, or a related field. Experience: - Proven experience (2-5 years) in content strategy, writing, and SEO. Required Skills: - Understanding of content strategy principles and frameworks. - In-depth knowledge of on-page SEO best practices (off-page/technical SEO a plus). - Proficiency in keyword research methodologies and tools (e.g., Moz, SEMrush, OnCrawl). - Solid understanding of search engine algorithms and ranking factors. Preferred Skills: - Experience with content management systems (CMS) and SEO tools. - Familiarity with Agile methodologies. ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, Insight is an equal opportunity employer and will consider qualified applicants who may not meet all the listed requirements. 💰 Compensation & Benefits Salary Range: $65,000 - $85,000 per year (based on industry standards for role, experience level, and location) Benefits: - Freedom to work from another location for up to 30 consecutive calendar days per year. - Comprehensive benefits package, including health, dental, and vision insurance. - 401(k) matching and employee stock purchase plan. - Generous paid time off and flexible work arrangements. - Tuition reimbursement and professional development opportunities. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and Insight's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 10,001+ employees Founded: 1988 Company Description: Insight Enterprises, Inc. is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Insight’s technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers. Company Specialties: Cloud Computing, Managed Service Provider Solutions, Data Center Management, Unified Communication & Collaboration, Network Security Management, Data Protection, Mobility, Network & Security, Office Productivity, K-12 IT Solutions, IT Asset Disposal, Healthcare IT, Digital Innovation, Supply Chain Optimization, Connected Workforce, software management, IT management, Procurement, Mobility, Microsoft Products, IT Services, IT Solutions, Innovation, E-commerce, IT Asset Management, Cloud and Software Licensing, Cloud Services, and Intelligent Technology. Company Website: Insight Website 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Manager of Content Strategy and SEO. Work Arrangement: Hybrid (Tues, Wed, & Thurs. in Chandler, AZ office) Growth Opportunities: - Opportunities for professional development and career advancement within Insight's growing digital marketing team. - Potential to take on more responsibilities and advance to a senior role as the team and Insight's digital presence expand. ASSUMPTION: The career level, reporting structure, and work arrangement listed above are based on the information provided in the job description. However, the actual career level, reporting structure, and work arrangement may vary depending on Insight's internal organization and the candidate's qualifications. 🌍 Location & Work Environment Office Type: Hybrid (Tues, Wed, & Thurs. in Chandler, AZ office) Office Location(s): 2701 E. Insight Way, Chandler, Arizona 85286, US Geographic Context: - Chandler, AZ is located in the Phoenix metropolitan area, offering a mix of urban and suburban living. - The area has a hot desert climate, with mild winters and very hot summers. - Chandler is known for its high-quality schools, family-friendly neighborhoods, and numerous recreational opportunities. Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available. ASSUMPTION: The office type, office location, geographic context, and work schedule listed above are based on the information provided in the job description. However, the actual office type, office location, geographic context, and work schedule may vary depending on Insight's internal policies and the candidate's qualifications. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth behavioral and technical interviews. 4. Final round interviews with key stakeholders. 5. Background check and offer extension. Key Assessment Areas: - Content strategy and planning skills. - Writing and editing abilities. - SEO knowledge and experience. - Problem-solving and analytical skills. - Cultural fit and alignment with Insight's core values. Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Showcase your portfolio or examples of your content strategy, writing, and SEO work. - Be prepared to discuss your approach to keyword research, on-page SEO, and content creation. - Research Insight's company culture and be ready to explain how your values align with theirs. ATS Keywords: Content Strategy, Writing, SEO, Keyword Research, On-Page SEO, Digital Marketing, Marketing Communications, Hybrid Work, Chandler, Arizona ASSUMPTION: The typical process, key assessment areas, application tips, and ATS keywords listed above are based on industry standards and best practices for similar roles. However, the actual interview process, assessment areas, application tips, and ATS keywords may vary depending on Insight's internal hiring practices and the specific requirements of this role. 🛠️ Tools & Technologies - Content management systems (CMS) and SEO tools (e.g., WordPress, Google Analytics, SEMrush, Moz). - Microsoft Office Suite (Word, Excel, PowerPoint). - Google Workspace (Gmail, Google Drive, Google Docs). - Project management tools (e.g., Asana, Trello, Jira). - Collaboration and communication tools (e.g., Slack, Microsoft Teams). ASSUMPTION: The tools and technologies listed above are commonly used in similar roles and are likely to be relevant to this position. However, the actual tools and technologies required may vary depending on Insight's internal systems and the specific needs of this role. 👔 Cultural Fit Considerations Company Values: - Hunger: Insight's employees are driven, ambitious, and always looking for new ways to grow and improve. - Heart: Insight values empathy, integrity, and a passion for making a positive impact on its employees, clients, and communities. - Harmony: Insight fosters a collaborative, inclusive, and respectful work environment where everyone's ideas and perspectives are valued. Work Style: - Insight's work environment is fast-paced, dynamic, and focused on delivering results. - The company values a growth mindset, continuous learning, and a willingness to adapt to change. - Insight's culture is inclusive and diverse, with a strong emphasis on teamwork and collaboration. Self-Assessment Questions: - How do your personal values align with Insight's core values of Hunger, Heart, and Harmony? - How do you approach working in a hybrid environment, balancing remote work and on-site collaboration? - How do you ensure your work style fits with Insight's fast-paced, dynamic, and results-driven culture? ASSUMPTION: The company values, work style, and self-assessment questions listed above are based on Insight's public statements and industry standards for similar roles. However, the actual company values, work style, and self-assessment questions may vary depending on Insight's internal culture and the specific requirements of this role. ⚠️ Potential Challenges - Balancing remote work and on-site collaboration in a hybrid environment. - Keeping up with the latest trends and best practices in content strategy, writing, and SEO. - Managing multiple projects and deadlines in a fast-paced, dynamic work environment. - Working with diverse stakeholders and incorporating their feedback into content strategy and creation. ASSUMPTION: The potential challenges listed above are based on industry trends and common experiences in similar roles. However, the actual challenges may vary depending on Insight's internal processes, the specific requirements of this role, and the candidate's qualifications. 📈 Similar Roles Comparison - Content Strategist vs. Digital Marketing Specialist: - A Content Strategist focuses more on high-level planning, audience research, and content audits, while a Digital Marketing Specialist may have a broader scope, including SEO, social media, and paid advertising. - In this role, the focus is on content strategy, writing, and SEO, with some overlap with digital marketing. - SEO Specialist vs. Digital Marketing Specialist: - An SEO Specialist focuses primarily on optimizing content and websites for search engine rankings, while a Digital Marketing Specialist may have a broader scope, including content creation, social media, and paid advertising. - In this role, the focus is on on-page SEO and content optimization, with some overlap with digital marketing. - Content Strategist vs. Technical Writer: - A Content Strategist develops high-level content plans and strategies, while a Technical Writer creates detailed, accurate, and well-structured technical content. - In this role, the focus is on content strategy and planning, with some overlap with technical writing. ASSUMPTION: The comparisons listed above are based on industry standards and best practices for similar roles. However, the actual comparisons may vary depending on Insight's internal definitions of roles and the specific requirements of this position. 📝 Sample Projects - Developing a content strategy for Insight's website, including messaging, calls to action, and user flows. - Conducting keyword research and on-page SEO optimization for a high-traffic blog post. - Creating a content audit and recommendations for improving the user experience and search engine rankings of Insight's website. - Collaborating with stakeholders to develop a content strategy for a new product launch, including messaging, calls to action, and content creation. ASSUMPTION: The sample projects listed above are based on industry standards and best practices for similar roles. However, the actual projects may vary depending on Insight's internal priorities, the specific requirements of this role, and the candidate's qualifications. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the content team currently, and how does this role address them? - How does Insight measure the success of its content strategy and SEO efforts? - What are the most important qualities Insight looks for in a candidate for this role? - How does Insight support the professional development and growth of its employees? - What is the team structure and dynamic like within the content team and Insight as a whole? ASSUMPTION: The key questions to ask during the interview listed above are based on industry standards and best practices for similar roles. However, the actual questions may vary depending on Insight's internal processes, the specific requirements of this role, and the candidate's qualifications. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Insight Careers 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of your content strategy, writing, and SEO work to showcase during the interview process. 4. Research Insight's company culture and be ready to discuss how your values align with theirs. 5. Follow up with Insight after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.