π Core Information
πΉ Job Title: Digital Trade Marketing Manager
πΉ Company: SharkNinja
πΉ Location: Paris, Γle-de-France, France
πΉ Job Type: Full-time, Hybrid (3 days in the office)
πΉ Category: Marketing
πΉ Date Posted: 2025-07-10
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (Paris office)
π Job Overview
Key aspects of this role include:
- Ownership of online execution of retail partners
- Interaction with key retailers' marketing departments
- Driving performance and sell-out based on online maximization
- Ensuring best-in-class digital content across retail websites
- Monitoring day-to-day website activity and consumer journey
- Building relationships with retailers for effective marketing plans
- Reporting on sales performance and presenting data and insights to stakeholders
- Optimizing online content for continuous improvements and sales opportunities
ASSUMPTION: This role requires a strong understanding of the digital environment and consumer journey, as well as experience in digital sales and commercial trading.
π Key Responsibilities
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Own and manage online execution of retail partners
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Collaborate with key retailers' marketing departments
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Drive performance and sell-out through online maximization
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Ensure best-in-class digital content across retail websites
β
Monitor website activity and consumer journey
β
Build relationships with retailers for effective marketing plans
β
Report on sales performance and present data and insights to stakeholders
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Optimize online content for continuous improvements and sales opportunities
ASSUMPTION: This role requires strong attention to detail, initiative, and the ability to work independently or as part of a team.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in a similar role with experience in digital sales and commercial trading
Required Skills:
- Fluent French and English
- Strong knowledge of digital environment and consumer journey
- Proven experience in analytics platforms and online performance tools
- Excellent time management and organization skills
- Excellent working knowledge of Microsoft Office (Word, PowerPoint, Excel)
Preferred Skills:
- Experience with specific analytics platforms (e.g., Google Analytics, ContentSquare)
- Knowledge of the retail industry and key digital trading metrics
ASSUMPTION: A degree in a related field is preferred, but relevant experience may be considered in lieu of a degree.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1994 (31 years ago)
Company Description:
- Global product design and technology company
- Known for 5-star rated lifestyle solutions and innovative products
- Parent company of Shark and Ninja brands
Company Specialties:
- Consumer Goods and Product Marketing
- Product Innovation and Design
- Global Sales and Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong global presence and a focus on innovation and quality.
π Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: Reports directly to the Trade Marketing Director
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on high-impact projects and initiatives
- possibility to expand the role's scope based on performance and company growth
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
π Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 89 A Street, Needham, MA 02494, US (Headquarters); Paris, France (European office)
Geographic Context:
- Paris, Γle-de-France, France (Central and vibrant location)
- Close proximity to public transportation and amenities
- Vibrant cultural scene and diverse neighborhoods
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible hours and remote work options)
ASSUMPTION: The Paris office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Trade Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Digital environment knowledge and online optimization skills
- Experience with analytics platforms and online performance tools
- Communication and collaboration skills
- Initiative and adaptability in a fast-paced environment
- Alignment with SharkNinja's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the digital environment and consumer journey
- Showcase your experience with analytics platforms and online performance tools
- Prepare for behavioral and situational interview questions
- Research SharkNinja's company culture and values to show your fit for the role
ATS Keywords: Digital Trade Marketing, Online Execution, Retail Partners, Digital Content, Analytics, Performance, Sales, Marketing, Consumer Journey, Consumer Goods, Product Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's digital environment knowledge, online optimization skills, and cultural fit with SharkNinja.
π οΈ Tools & Technologies
- Analytics platforms (e.g., Google Analytics, ContentSquare)
- Online performance tools (e.g., Google Ads, Facebook Ads)
- Microsoft Office (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with relevant analytics platforms and online performance tools, as well as proficiency in Microsoft Office and project management/collaboration tools.
π Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of
- Innovation: Continuously disrupting markets and creating cutting-edge products
- Collaboration: Working together to achieve common goals and drive success
- Integrity: Acting with honesty, fairness, and transparency in all aspects of work
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Data-driven decision-making and continuous improvement
- Focus on results and delivering on key objectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience working in a cross-functional team and collaborating with various departments?
- Are you comfortable with remote work and managing your time effectively?
ASSUMPTION: SharkNinja values candidates who are comfortable working in a fast-paced, dynamic environment and who can thrive in a data-driven, collaborative work culture.
β οΈ Potential Challenges
- Managing multiple retail partners and their unique online requirements
- Keeping up with the fast-paced nature of the digital environment and consumer behavior
- Balancing the need for continuous optimization with day-to-day website activity monitoring
- Working with remote teams and managing time zones
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities and stakeholders.
π Similar Roles Comparison
- This role focuses more on online execution and digital content management compared to traditional trade marketing roles
- Industry-specific context: Appliances, Electrical, and Electronics Manufacturing
- Career path comparison: Potential progression to Senior Trade Marketing Manager or other senior-level marketing roles
ASSUMPTION: This role offers a unique blend of trade marketing and digital optimization, making it an attractive opportunity for candidates with relevant experience.
π Sample Projects
- Optimizing online content for a new product launch across multiple retail websites
- Analyzing website activity data to identify trends and opportunities for improvement
- Collaborating with the content team to create and implement best-in-class digital content
- Developing and executing a targeted online promotional campaign to drive sales and brand awareness
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key initiatives of the Digital Trade Marketing Manager role.
β Key Questions to Ask During Interview
- Can you describe the current online presence of SharkNinja's products on our key retail partners' websites?
- How do you approach optimizing online content for continuous improvements and sales opportunities?
- Can you share an example of a successful online campaign you've managed in a previous role?
- How do you prioritize and manage multiple retail partners and their unique online requirements?
- What tools and platforms do you use to monitor website activity and consumer journey?
ASSUMPTION: These interview questions will help assess the candidate's understanding of the role, their relevant experience, and their fit with SharkNinja's company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research SharkNinja's company culture and values to show your fit for the role
- Follow up with the HR department one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.