S

Digital Trade Marketing Manager

SharkNinja
Full-time
On-site
Paris, Île-de-France, France
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Trade Marketing Manager

πŸ”Ή Company: SharkNinja

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time, Hybrid (3 days in the office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-10

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Paris office)

πŸš€ Job Overview

Key aspects of this role include:

  • Ownership of online execution of retail partners
  • Interaction with key retailers' marketing departments
  • Driving performance and sell-out based on online maximization
  • Ensuring best-in-class digital content across retail websites
  • Monitoring day-to-day website activity and consumer journey
  • Building relationships with retailers for effective marketing plans
  • Reporting on sales performance and presenting data and insights to stakeholders
  • Optimizing online content for continuous improvements and sales opportunities

ASSUMPTION: This role requires a strong understanding of the digital environment and consumer journey, as well as experience in digital sales and commercial trading.

πŸ“‹ Key Responsibilities

βœ… Own and manage online execution of retail partners

βœ… Collaborate with key retailers' marketing departments

βœ… Drive performance and sell-out through online maximization

βœ… Ensure best-in-class digital content across retail websites

βœ… Monitor website activity and consumer journey

βœ… Build relationships with retailers for effective marketing plans

βœ… Report on sales performance and present data and insights to stakeholders

βœ… Optimize online content for continuous improvements and sales opportunities

ASSUMPTION: This role requires strong attention to detail, initiative, and the ability to work independently or as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in a similar role with experience in digital sales and commercial trading

Required Skills:

  • Fluent French and English
  • Strong knowledge of digital environment and consumer journey
  • Proven experience in analytics platforms and online performance tools
  • Excellent time management and organization skills
  • Excellent working knowledge of Microsoft Office (Word, PowerPoint, Excel)

Preferred Skills:

  • Experience with specific analytics platforms (e.g., Google Analytics, ContentSquare)
  • Knowledge of the retail industry and key digital trading metrics

ASSUMPTION: A degree in a related field is preferred, but relevant experience may be considered in lieu of a degree.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Competitive health insurance
  • Retirement plans
  • Paid time off
  • Employee stock purchase options
  • Wellness programs
  • SharkNinja product discounts

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 1994 (31 years ago)

Company Description:

  • Global product design and technology company
  • Known for 5-star rated lifestyle solutions and innovative products
  • Parent company of Shark and Ninja brands

Company Specialties:

  • Consumer Goods and Product Marketing
  • Product Innovation and Design
  • Global Sales and Marketing

Company Website: http://www.sharkninja.com

ASSUMPTION: SharkNinja is a well-established company with a strong global presence and a focus on innovation and quality.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports directly to the Trade Marketing Director

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

  • Potential career progression within the marketing department
  • Opportunities to work on high-impact projects and initiatives
  • possibility to expand the role's scope based on performance and company growth

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 89 A Street, Needham, MA 02494, US (Headquarters); Paris, France (European office)

Geographic Context:

  • Paris, Île-de-France, France (Central and vibrant location)
  • Close proximity to public transportation and amenities
  • Vibrant cultural scene and diverse neighborhoods

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible hours and remote work options)

ASSUMPTION: The Paris office offers a modern, collaborative work environment with easy access to public transportation and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the Trade Marketing Director
  • Background check and offer extension

Key Assessment Areas:

  • Digital environment knowledge and online optimization skills
  • Experience with analytics platforms and online performance tools
  • Communication and collaboration skills
  • Initiative and adaptability in a fast-paced environment
  • Alignment with SharkNinja's company culture and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Demonstrate your understanding of the digital environment and consumer journey
  • Showcase your experience with analytics platforms and online performance tools
  • Prepare for behavioral and situational interview questions
  • Research SharkNinja's company culture and values to show your fit for the role

ATS Keywords: Digital Trade Marketing, Online Execution, Retail Partners, Digital Content, Analytics, Performance, Sales, Marketing, Consumer Journey, Consumer Goods, Product Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's digital environment knowledge, online optimization skills, and cultural fit with SharkNinja.

πŸ› οΈ Tools & Technologies

  • Analytics platforms (e.g., Google Analytics, ContentSquare)
  • Online performance tools (e.g., Google Ads, Facebook Ads)
  • Microsoft Office (Word, PowerPoint, Excel)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with relevant analytics platforms and online performance tools, as well as proficiency in Microsoft Office and project management/collaboration tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of
  • Innovation: Continuously disrupting markets and creating cutting-edge products
  • Collaboration: Working together to achieve common goals and drive success
  • Integrity: Acting with honesty, fairness, and transparency in all aspects of work

Work Style:

  • Fast-paced and dynamic environment
  • Cross-functional teamwork and collaboration
  • Data-driven decision-making and continuous improvement
  • Focus on results and delivering on key objectives

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you have experience working in a cross-functional team and collaborating with various departments?
  • Are you comfortable with remote work and managing your time effectively?

ASSUMPTION: SharkNinja values candidates who are comfortable working in a fast-paced, dynamic environment and who can thrive in a data-driven, collaborative work culture.

⚠️ Potential Challenges

  • Managing multiple retail partners and their unique online requirements
  • Keeping up with the fast-paced nature of the digital environment and consumer behavior
  • Balancing the need for continuous optimization with day-to-day website activity monitoring
  • Working with remote teams and managing time zones

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on online execution and digital content management compared to traditional trade marketing roles
  • Industry-specific context: Appliances, Electrical, and Electronics Manufacturing
  • Career path comparison: Potential progression to Senior Trade Marketing Manager or other senior-level marketing roles

ASSUMPTION: This role offers a unique blend of trade marketing and digital optimization, making it an attractive opportunity for candidates with relevant experience.

πŸ“ Sample Projects

  • Optimizing online content for a new product launch across multiple retail websites
  • Analyzing website activity data to identify trends and opportunities for improvement
  • Collaborating with the content team to create and implement best-in-class digital content
  • Developing and executing a targeted online promotional campaign to drive sales and brand awareness

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key initiatives of the Digital Trade Marketing Manager role.

❓ Key Questions to Ask During Interview

  • Can you describe the current online presence of SharkNinja's products on our key retail partners' websites?
  • How do you approach optimizing online content for continuous improvements and sales opportunities?
  • Can you share an example of a successful online campaign you've managed in a previous role?
  • How do you prioritize and manage multiple retail partners and their unique online requirements?
  • What tools and platforms do you use to monitor website activity and consumer journey?

ASSUMPTION: These interview questions will help assess the candidate's understanding of the role, their relevant experience, and their fit with SharkNinja's company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare for behavioral and situational interview questions
  • Research SharkNinja's company culture and values to show your fit for the role
  • Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.