Digital Writer - Travel & Leisure

📌 Core Information

🔹 Job Title: Digital Writer - Travel & Leisure

🔹 Company: BurdaLuxury

🔹 Location: Gurgaon (Remote)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: Media Production

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote-friendly (Gurgaon-based with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, SEO-friendly content focused on travel and food in India and Southeast Asia
• Independently generating story ideas and angles, keeping brand positioning and traffic generation in mind
• Reacting to news events and pushing out timely breaking news on all channels
• Following and analyzing competitors on websites and social media
• Collaborating with relevant PR stakeholders as required

ASSUMPTION: This role requires a proactive, self-motivated individual with a strong passion for travel and food, who can work independently and meet daily deadlines.

📋 Key Responsibilities

✅ Write daily, SEO-friendly online articles that are relevant to our audience, focusing mainly on travel and food verticals

✅ Independently come up with story ideas and angles for different verticals, considering brand positioning and traffic generation

✅ React to news events and push out timely breaking news on all channels

✅ Follow and analyze competitors on websites and social media

✅ Liaise with relevant PR stakeholders as required

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage daily deadlines and multiple tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Communications, or a related field

Experience: 3+ years of experience in digital media in India, with a proven track record of writing engaging, well-researched, SEO-friendly stories and headlines

Required Skills:

• Excellent writing and communication skills in English
• Keen interest, knowledge, and contacts in the world of travel, with a focus on the regional travel and wellness landscape
• Proven ability to write engaging, well-researched, SEO-friendly stories and headlines
• Detail-oriented, resourceful, and able to work fast under daily deadlines
• Ability to optimize content for all distribution channels (Google, Facebook, Instagram, etc.)
• Excellent knowledge of the food scene in major cities in India and contacts to travel agencies
• Relationship with celebrities and KOLs in India is a plus
• Social media-savvy and always staying on top of trending topics
• Experience using CMS such as WordPress
• Knowledge of analytics tools such as Chartbeat and Google Analytics
• Experience in working with digital KPIs (engagement, reach) and knowledge of how to improve them
• Working ability of image editing software

Preferred Skills:

• Experience in the luxury travel and lifestyle industry
• Fluency in additional languages (e.g., Hindi, other South Asian languages)

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and relevant experience will be given priority.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 900,000 per annum (based on experience and performance)

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work hours and remote work options
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is based on industry standards for mid-level digital writers in India, with consideration for the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production, focusing on luxury lifestyle and travel publications

Company Size: 201-500 employees, offering a dynamic and collaborative work environment

Founded: 2007, with a rich history in the luxury publishing industry

Company Description:

• BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses
• Portfolio includes successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand
• Print publications include Travel+Leisure Southeast Asia, Hong Kong & Macau, Augustman, HELLO! Thailand, Prestige, PIN Prestige, and Travel+Leisure India & South Asia
• Digital offerings include Travelandleisureasia.com, Lifestyleasia.com, AugustMan.com, PrestigeOnline.com, PinPrestige.com, Travelandleisureindia.in, and ArchitecturePlusDesign.in

Company Specialties:

• Publishing (print and digital)
• Media and content marketing
• Licensing and distribution
• Advertising and influencer marketing
• PR and events
• Data and video production
• Social media and native advertising
• Journalism and digital marketing
• Event marketing and editorial services
• Custom publishing and creative marketing

Company Website: http://www.burdaluxury.com

ASSUMPTION: BurdaLuxury offers a unique opportunity for candidates to work in a dynamic, international environment with a focus on luxury lifestyle and travel.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The Digital Writer will report to the Senior Editor – Digital Growth

Work Arrangement: On-site (Gurgaon-based) with remote work options available

Growth Opportunities:

• Progression to Senior Writer or Editor roles
• Expansion into additional markets and regions
• Potential to work on special projects and collaborations

ASSUMPTION: This role offers a clear path for career progression and growth within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Gurgaon

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and financial hub, offering a vibrant and cosmopolitan work environment
• Close proximity to New Delhi, providing easy access to cultural attractions, historical sites, and international airports
• Gurgaon is well-connected by road, rail, and air, making it an ideal location for both local and international candidates

Work Schedule: Flexible, with core hours between 10:00 AM and 6:00 PM (IST)

ASSUMPTION: The work environment at BurdaLuxury is dynamic, collaborative, and supportive, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Writing test or assignment
• In-depth interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Writing skills and style
• Knowledge of travel and food trends in India and Southeast Asia
• Ability to work independently and meet deadlines
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best writing samples, showcasing your range and versatility
• Prepare for the writing test or assignment by familiarizing yourself with the company's content and style
• Research the company and its publications to demonstrate your enthusiasm and understanding of the brand

ATS Keywords: Travel, Food, Writing, Digital Media, SEO, Storytelling, India, Southeast Asia, Luxury, Lifestyle, Competitor Analysis, News Events, PR, CMS, Analytics, Image Editing

ASSUMPTION: The application process at BurdaLuxury is designed to assess the candidate's writing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress
• Analytics tools such as Chartbeat and Google Analytics
• Image editing software (e.g., Adobe Creative Suite, Canva)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available, with training provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for storytelling and content creation
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and professionalism
• Diversity and inclusivity

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on meeting deadlines
• Collaborative and supportive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for travel and food, with a keen interest in the regional landscape?
• Are you able to work independently and meet daily deadlines, with a focus on quality and accuracy?
• Do you thrive in a dynamic, collaborative work environment and enjoy working as part of a team?

ASSUMPTION: Candidates who align with BurdaLuxury's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Meeting daily deadlines and maintaining a high level of productivity
• Adapting to a fast-paced, dynamic work environment
• Working remotely and managing time effectively
• Keeping up with industry trends and competitor analysis

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional print journalism roles, this position focuses primarily on digital content creation and SEO optimization
• While the role requires a strong understanding of the travel and food industries, it also demands a keen eye for digital trends and analytics
• Career progression in this role may involve expanding into additional markets or taking on editorial responsibilities

ASSUMPTION: This role offers a unique blend of traditional journalism skills and digital media expertise, with opportunities for growth and development in a dynamic, international environment.

📝 Sample Projects

• Creating a comprehensive travel guide to a major Indian city, including food and cultural attractions
• Conducting an in-depth interview with a prominent travel influencer or celebrity
• Analyzing competitor websites and social media channels to identify trends and opportunities for content creation

ASSUMPTION: These sample projects demonstrate the range and depth of the responsibilities associated with this role, from content creation and curation to analysis and strategy development.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader content strategy for the company's publications?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team structure and dynamic for the editorial department?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BurdaLuxury careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your writing and industry knowledge
• Prepare a portfolio of your best writing samples, showcasing your range and versatility
• Follow up with the HR team one week after submitting your application to inquire about the status of your application
• If selected for an interview, research the company and its publications to demonstrate your enthusiasm and understanding of the brand

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.