📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Convatec
🔹 Location: Beijing, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing digital marketing strategies across all channels
- Managing large projects and coaching team members
- Enhancing site performance through web analytics and content segmentation
- Collaborating with cross-functional teams to develop integrated customer strategies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through digital channels.
📋 Key Responsibilities
✅ Develop and maintain internet/digital marketing content, websites, and web applications
✅ Interface with non-technical user functions to develop an integrated customer strategy
✅ Develop or publish useful web content on company websites
✅ Enhance site performance metrics through web analytics and develop content and segmentation recommendations
✅ Manage large projects or processes with limited oversight from manager
✅ Coach, review, and delegate work to lower-level professionals
✅ Solve complex problems and make decisions with limited guidance
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Experience: 5-10 years of experience in digital marketing, with a focus on web analytics and content development.
Required Skills:
- Proven experience in digital marketing strategy and execution
- Strong analytical skills and experience with web analytics tools
- Excellent project management skills
- Ability to coach and mentor team members
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the medical device industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on web analytics and content development. Experience in the medical device industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Beijing, the estimated salary range is ¥350,000 - ¥550,000 per year. This estimate is inclusive of base salary and bonus structures.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Convatec specializes in wound therapeutics, ostomy care, continence and critical care, infusion devices, and other medical devices.
Company Size: Convatec is a mid-sized company with 5,001-10,000 employees globally, providing a structured yet collaborative work environment.
Founded: 1977, as a subsidiary of Bristol-Myers Squibb. In 2016, Convatec became an independent company listed on the London Stock Exchange.
Company Description:
- Convatec is a global medical device company dedicated to pioneering trusted medical solutions to improve the lives of patients and healthcare providers.
- The company's mission is to help people live life to the fullest by providing innovative products and services that support their health and well-being.
- Convatec operates in over 100 countries and has a strong presence in both developed and emerging markets.
Company Specialties:
- Wound Therapeutics
- Ostomy Care
- Continence & Critical Care
- Infusion Devices
- Medical Devices
- Healthcare
- Hospitals
- Engineering
- Commercial
- Research & Development
Company Website: http://www.convatecgroup.com
ASSUMPTION: Convatec's focus on innovation and patient-centered care creates an environment that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the organization as a whole.
Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and oversees a team of digital marketing specialists and coordinators.
Work Arrangement: This role is on-site, with the expectation of working from the Beijing office. However, there may be opportunities for remote work or hybrid arrangements depending on business needs and individual performance.
Growth Opportunities:
- Advancement to a senior-level marketing role, such as Marketing Director or Vice President of Marketing
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Convatec's global presence and commitment to innovation provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Convatec's Beijing office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 20 Eastbourne Terrace, London, England W2 6LG, GB
Geographic Context:
- Beijing is the capital and largest city of China, with a population of over 21 million people.
- The city is a major political, cultural, and educational center, as well as a significant hub for international business and trade.
- Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for project needs and occasional overtime as required.
ASSUMPTION: Working in Beijing offers a unique blend of ancient history and modern innovation, providing a vibrant and dynamic work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Web analytics and data-driven decision-making
- Project management and team leadership
- Communication and collaboration skills
- Cultural fit and alignment with Convatec's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
- Research Convatec's products, services, and competition to demonstrate your understanding of the industry.
- Practice common interview questions and prepare thoughtful questions to ask the interviewer.
ATS Keywords: Digital Marketing, Web Analytics, Content Development, Project Management, Team Leadership, Medical Device Industry, Marketing Strategy
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the HR department. However, the typical process outlined above provides a general overview of what to expect.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Campaign, and Adobe Analytics)
- Marketo or other marketing automation tools
- Microsoft Office Suite (including Word, Excel, and PowerPoint)
- Project management tools (such as Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles. However, the specific tools used may vary depending on the organization's preferences and the individual team's needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Convatec values a collaborative and inclusive work environment.
- The company encourages open communication, active listening, and continuous learning.
- Convatec fosters a culture of innovation and encourages employees to take calculated risks and learn from their experiences.
Self-Assessment Questions:
- Do you have a passion for improving the lives of patients and healthcare providers through innovative medical solutions?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you thrive in a fast-paced and ever-changing work environment?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Convatec's values and work style create an environment that prioritizes patient-centered care, innovation, and collaboration. Candidates who align with these values and work styles are more likely to succeed in the organization.
⚠️ Potential Challenges
- The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation.
- This role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management.
- Convatec's global presence may require occasional travel and collaboration with international teams, which can be challenging due to time zone differences and cultural differences.
- The medical device industry is highly regulated, which can impact marketing strategies and tactics.
ASSUMPTION: The potential challenges listed above are common to digital marketing roles in the medical device industry. However, Convatec's commitment to innovation and patient-centered care creates an environment that supports employees in overcoming these challenges.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Digital Marketing Specialist: The Digital Marketing Manager role requires more strategic thinking, project management, and team leadership, while the Digital Marketing Specialist role focuses more on tactical execution and day-to-day tasks.
- Digital Marketing Manager vs. Marketing Manager: The Digital Marketing Manager role is more focused on digital channels and online customer engagement, while the Marketing Manager role may have a broader scope, including offline marketing channels and brand management.
- Career Path: Digital Marketing Manager -> Senior Digital Marketing Manager -> Director of Marketing -> Vice President of Marketing
ASSUMPTION: The comparison points listed above provide a general overview of how this role compares to similar roles in the industry. However, the specific career path and progression opportunities may vary depending on the organization's structure and individual performance.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new medical device product
- Conducting a comprehensive website audit and implementing improvements to enhance user experience and SEO performance
- Analyzing web analytics data to identify trends, optimize marketing efforts, and drive business growth
ASSUMPTION: The sample projects listed above are representative of the types of projects a Digital Marketing Manager at Convatec might work on. However, the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Convatec support the professional development and growth of its employees?
- What is the company's approach to innovation, and how does this role contribute to that process?
- How does Convatec measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's culture like, and how does this role fit into the broader organizational structure?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the organization. Asking thoughtful and insightful questions demonstrates a candidate's interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
- Research Convatec's products, services, and competition to demonstrate your understanding of the industry.
- Practice common interview questions and prepare thoughtful questions to ask the interviewer.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
