Digitial Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States (Hybrid: Remote & On-site)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry to Mid-Level (1-3 years)

🔹 Remote Status: Hybrid (Remote on Mondays & Fridays, On-site Tuesdays to Thursdays)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the marketing team on digital and content marketing strategies
• Managing digital assets and executing marketing campaigns
• Overseeing SEO, analytics, and customer journeys to enhance engagement and drive business results
• Working in a hybrid model, combining remote work and on-site collaboration
• Enjoying a flexible schedule and attractive benefits package

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on driving results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Collaborate with the marketing team on digital and content marketing strategies, sales enablement, campaigns, partner marketing initiatives, and analytics

✅ Manage design and creative templates, collateral, and digital assets using Adobe Illustrator and InDesign

✅ Lead the execution of paid social media ads on Facebook, LinkedIn, and Instagram, focusing on targeting, ad creative, and campaign performance

✅ Manage web and search engine optimization (SEO), Google Analytics, Tag Manager, Search Console, and UTM tracking to capture accurate data, optimize performance, and drive informed marketing decisions

✅ Assist with campaign building, ad-groups and ad experiments to find the top performing digital tactics based on conversions

✅ Plan, create, and publish relevant, original, and highly-engaging content on social media channels including LinkedIn, Facebook, and Twitter

✅ Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle

✅ Maintain strong relationships with marketing and sales to drive business results toward goals

✅ Assist with events, webinars, partner marketing, and other marketing initiatives

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results through strategic marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or a related field

Experience: 1 - 3 years of digital marketing experience

Required Skills:

• Highly analytical and creative mindset
• Strong critical thinking and problem-solving skills
• Exceptional project management skills
• Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, organic and paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization, and marketing analytics

Preferred Skills:

• Experience with email and marketing automation (Marketo)
• Experience with CRM (Salesforce)

ASSUMPTION: Candidates with a strong blend of analytical and creative skills, along with relevant marketing experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on experience level and industry standards for digital marketing strategists in West Des Moines, IA)

Benefits:

• Competitive salary
• 401(k) match
• Flexible scheduling options
• Unlimited time off (FTO)
• Paid holidays
• Cell phone subsidy and discounts with Verizon
• Professional development opportunities
• Employee of the Month and Employee of the Year awards with bonus amounts
• Company-wide lunches
• Lunch and learns
• Casual dress policy

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (remote on Mondays & Fridays, on-site Tuesdays to Thursdays)

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing strategists in West Des Moines, IA, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees (Mid-sized company offering a supportive environment for personal and professional growth)

Founded: 1986 (Over 35 years of experience providing IT solutions and services)

Company Description:

• Zirous is a tech firm specializing in IT solutions, with a focus on improving customers' business processes by leveraging data and cutting-edge technologies
• The company offers a range of services, including data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development
• Zirous has partnerships with several leading technology companies, such as Oracle, SailPoint, AWS, Microsoft, Adobe, Okta, Workato, and Tealium

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• Managed Services

Company Website: https://www.zirous.com

ASSUMPTION: Zirous is a well-established company with a strong focus on providing best-in-class services in various IT and data-related fields.

📊 Role Analysis

Career Level: Entry to Mid-Level (1-3 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (Remote on Mondays & Fridays, On-site Tuesdays to Thursdays)

Growth Opportunities:

• Professional development opportunities, such as certifications, continued education, and speaking engagements
• Potential career advancement within the marketing department or other areas of the company

ASSUMPTION: This role offers opportunities for professional growth and development, as well as potential career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, the capital and most populous city in Iowa
• The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
• West Des Moines is home to a variety of businesses, including tech companies, financial institutions, and healthcare providers

Work Schedule: Full-time (40 hours per week) with a flexible schedule that allows for a balance between work and personal needs

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Skills assessment or case study presentation
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative thinking
• Project management skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Include specific examples of your past marketing campaigns and their results
• Demonstrate your understanding of the company and the role by addressing how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Digital Marketing, Content Marketing, SEO, PPC, Social Media Marketing, Project Management, Adobe Creative Suite, Google Analytics, Marketing Analytics, Campaign Management, Customer Journey, Marketing Strategy

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, experience, and cultural fit, with a strong emphasis on problem-solving and collaboration.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign)
• CMS (WordPress)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• PPC platforms (Google Adwords, Google Display Network)
• Social media advertising platforms (Facebook Ads, LinkedIn Ads, Instagram Ads)
• Google Analytics, Tag Manager, Search Console, and UTM tracking
• Email and marketing automation tools (e.g., Marketo)
• CRM (e.g., Salesforce)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Team-oriented
• Results-driven
• Adaptable to change
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and able to manage multiple projects simultaneously?
• Are you adaptable and able to thrive in a dynamic, changing work environment?
• Do you have strong communication and collaboration skills?

ASSUMPTION: Zirous values a strong cultural fit, with an emphasis on collaboration, adaptability, and a results-driven work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Balancing remote work and on-site collaboration in a hybrid work arrangement
• Working with a diverse range of stakeholders, including marketing, sales, and other departments

ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Manager, with a focus on strategy, execution, and analytics
• Unlike some other digital marketing roles, this position requires a balance of analytical and creative skills, as well as strong project management abilities
• Career progression in this role could lead to a Senior Digital Marketing Strategist or Marketing Manager position

ASSUMPTION: This role is similar to other digital marketing positions but requires a unique blend of skills and a focus on strategic marketing initiatives.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Managing a social media advertising campaign to drive brand awareness and generate leads
• Optimizing a company's website for improved SEO performance and user experience
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic marketing initiatives and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Zirous support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions focus on understanding the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on the required qualifications and responsibilities listed in the job description
• Prepare for the interview process by researching the company and practicing your responses to common digital marketing interview questions
• Follow up with the HR department or hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.