Digitial Marketing Strategist (hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Strategist (hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the marketing team on digital/content marketing strategy, sales enablement, campaigns, partner marketing initiatives, and analytics.
• Managing design and creative templates, collateral, and digital assets using Adobe Illustrator and InDesign.
• Executing digital marketing strategies, including paid social media ads, web and search engine optimization (SEO), and Google Analytics management.
• Assisting with campaign building, ad experiments, content creation, and customer journey management.
• Maintaining strong relationships with marketing and sales teams to drive business results.

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on driving results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Collaborate with the marketing team on digital/content marketing strategy, sales enablement, campaigns, partner marketing initiatives, and analytics.

✅ Manage design and creative templates, collateral, and digital assets using Adobe Illustrator and InDesign.

✅ Execute digital marketing strategies, including paid social media ads, web and search engine optimization (SEO), and Google Analytics management.

✅ Assist with campaign building, ad experiments, content creation, and customer journey management.

✅ Maintain strong relationships with marketing and sales teams to drive business results.

✅ Assist with events, webinars, partner marketing, and other marketing initiatives.

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving business results through effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or a related field

Experience: 1 - 3 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, organic and paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization, and marketing analytics
• Strong critical thinking and problem-solving skills
• Action-oriented leader with exceptional project management skills

Preferred Skills:

• Experience with email and marketing automation (Marketo) preferred
• Experience with CRM (Salesforce) preferred

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with marketing automation tools are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Digital Marketing Strategist with 1-3 years of experience in West Des Moines, IA)

Benefits:

• Flexible Schedule
• Professional Development Opportunities
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• On-site Gym
• Casual Dress

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees

Founded: 1986

Company Description:

• Zirous is a tech firm that has provided IT solutions to customers for over 35 years.
• Their ultimate goal is to improve customers' business processes by leveraging business data and pairing it with cutting-edge technologies.
• Zirous aims to increase efficiency, productivity, and profitability through data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development.

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: www.zirous.com

ASSUMPTION: Zirous' focus on technology and data-driven solutions makes it an attractive employer for candidates interested in the tech industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential career progression into a senior marketing role or management position.
• Opportunities for professional development, including certifications and continued education.
• Chance to work on diverse projects and gain experience in various aspects of marketing.

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, Iowa, with a population of approximately 65,000 people.
• The area offers a mix of urban and suburban living, with a variety of housing options, restaurants, and entertainment venues.
• West Des Moines is known for its high quality of life, with a low crime rate, excellent schools, and abundant recreational opportunities.

Work Schedule: 40 hours per week, with flexible scheduling options

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Director and other team members
• Final interview with the CEO
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Creative design and Adobe Suite proficiency
• Analytical skills and data-driven decision making
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Zirous' mission and how your skills align with the role's requirements.
• Prepare examples of your creative design work and marketing campaigns to showcase during the interview.

ATS Keywords: Digital Marketing, Content Marketing, SEO, PPC, Social Media Marketing, Project Management, Adobe Creative Suite, Google Analytics, Email Marketing, Marketing Automation, CRM, Data Analysis, Creative Design, Sales Enablement, Campaign Management, Web Development

ASSUMPTION: Zirous uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign)
• CMS (WordPress)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• PPC platforms (Google Adwords, Google Display)
• Social media platforms (Facebook, LinkedIn, Instagram)
• Google Analytics
• Email and marketing automation tools (e.g., Marketo)
• CRM (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Team-oriented
• Adaptable
• Results-driven
• Data-informed
• Creative

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with a team to achieve common goals?
• Are you comfortable working independently and managing your own time and priorities?
• Do you have a strong attention to detail and a commitment to producing high-quality work?
• Are you able to analyze data and use it to inform your marketing strategies and tactics?
• Do you have a creative mindset and the ability to develop eye-catching and on-brand marketing materials?

ASSUMPTION: Candidates who align with Zirous' company values and work style are more likely to be successful in this role and enjoy working at the company.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management.
• Working in a hybrid environment may present unique communication and collaboration challenges.
• Balancing creative and analytical responsibilities may require a high level of adaptability and versatility.
• Zirous is a growing company, which may result in a fast-paced and ever-changing work environment.

ASSUMPTION: These challenges are common to many marketing roles and can be overcome with strong skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Strategist roles, this position places a greater emphasis on creative design and Adobe Suite proficiency.
• Zirous' focus on technology and data-driven solutions sets it apart from other marketing agencies and companies.
• This role offers opportunities for professional development and career growth within the marketing department.

ASSUMPTION: Candidates should research other Digital Marketing Strategist roles and consider their own preferences and career goals when comparing this opportunity to other positions.

📝 Sample Projects

• Developing and executing a social media advertising campaign to generate leads and increase brand awareness.
• Creating and optimizing landing pages and other web content to improve SEO and drive organic traffic.
• Managing and analyzing Google Analytics data to inform marketing strategies and tactics.
• Collaborating with the sales team to develop and execute targeted email marketing campaigns.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Zirous support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does Zirous measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the team dynamics, ultimately aiding their decision to accept the position if offered.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills, including any examples of your creative design work or marketing campaigns.
• Write a cover letter that demonstrates your understanding of Zirous' mission and how your skills align with the role's requirements.
• Prepare examples of your creative design work and marketing campaigns to showcase during the interview.
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the position and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.