Dining Marketing Manager

📌 Core Information

🔹 Job Title: Dining Marketing Manager

🔹 Company: Johns Hopkins University

🔹 Location: Baltimore, Maryland, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Education Administration Programs

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing initiatives for Hopkins Dining
• Leading student engagement efforts and community relations
• Conducting marketing research, analytics, and assessment
• Developing innovative strategies and creative approaches

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on student engagement and brand management.

📋 Key Responsibilities

✅ Lead the day-to-day creation and management of marketing and communication strategies for Hopkins Dining

✅ Manage the development, writing, editing, and execution of integrated marketing campaigns across print, digital, and environmental media

✅ Conduct interviews, research, and information gathering as appropriate

✅ Serve as the subject matter expert in multiple communication vehicles

✅ Manage all Hopkins Dining digital platforms, including content creation, analytics, and community engagement on social media platforms

✅ Develop and manage the Hopkins Dining annual special events calendar

✅ Serve as a brand ambassador, ensuring all materials align with university branding standards and promote a consistent, compelling narrative

✅ Provide editorial oversight and review of communication vehicles for Hopkins Dining

✅ Build partnerships across campus to enhance brand visibility and reputation

✅ Drive implementation of best practices throughout Hopkins Dining

✅ Lead outreach and engagement efforts through student advisory board, feedback platforms, and campus partnerships

✅ Serve as the primary liaison for student organizations and other stakeholders related to dining engagement initiatives

✅ Oversee recruitment, training, and mentorship of student marketing interns

✅ Collaborate on the design and execution of focus groups, campus mapping studies, competitive analysis, and trend forecasting

✅ Leverage marketing and communication tools to track campaign performance and gather actionable insights

✅ Analyze and manage data to drive strategic improvements and as a vessel for storytelling

✅ Utilize data to manage forecasts

✅ Develop and recommend new original strategies and creative approaches to communicate, market, and promote existing and new locations and concepts to enhance sales and drive customer satisfaction across diverse campus audiences

✅ Develop, propose, and execute annual meal campaigns

✅ Utilize industry trends, patterns, and innovations to propose creative approaches that differentiate Hopkins Dining on a national scale

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to drive marketing success for Hopkins Dining.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, Hospitality Management, or a related field

Experience: Four (4) years of related experience

Required Skills:

• Advanced proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital content platforms
• Demonstrated experience managing multiple social media channels and CMS tools (e.g., WordPress)
• Understanding of marketing metrics, SEO, and digital engagement tools (e.g., Google Analytics, Mailchimp)
• Exceptional communication skills with strong writing, editing, and presentation abilities
• Creative, analytical, and strategic thinker with excellent project management and collaboration skills
• Culturally responsive, student-focused, and adaptable in a dynamic, fast-paced environment

Preferred Skills:

• Strong portfolio demonstrating success in digital campaigns, print media, event marketing, and brand storytelling
• Experience within higher education, hospitality, or food service preferred

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital platforms and creative content development.

💰 Compensation & Benefits

Salary Range: $62,900 - $110,100 Annually ($70,000 targeted; Commensurate with experience)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Tuition remission for employees and dependents
• Generous vacation, sick, and holiday leave
• On-site fitness facilities and wellness programs

Working Hours: Monday through Friday; Weekends and evenings as needed

ASSUMPTION: The salary range is competitive for the higher education sector and the benefits package is comprehensive and generous.

📌 Applicant Insights

🔍 Company Context

Industry: The Johns Hopkins University is a world leader in education, research, and patient care, with a mission to teach and advance human knowledge through discovery. It is the first university in the Western Hemisphere based on the European research institution.

Company Size: Small (2-10 employees)

Founded: 1876

Company Description:

• Founded by Daniel Coit Gilman, the university was the first in the United States to offer both graduate and undergraduate instruction, and to emphasize research alongside teaching
• Johns Hopkins is known for its medical school and hospital, as well as its strong programs in the arts and sciences
• The university's motto, "Veritas Vos Liberabit," translates to "The Truth Shall Set You Free"

Company Specialties:

• Medical Education

Company Website: http://www.jhu.edu/

ASSUMPTION: Johns Hopkins University is a prestigious institution with a strong focus on research and academic excellence.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth and leadership

Reporting Structure: Reports directly to the Director of Marketing, Hopkins Dining

Work Arrangement: On-site, with potential for flexible hours and remote work for specific tasks

Growth Opportunities:

• Potential to advance to a leadership role within Hopkins Dining or the broader university marketing department
• Opportunities to gain experience in higher education marketing and event planning
• Possibility to work on high-profile campaigns and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the university's marketing department.

🌍 Location & Work Environment

Office Type: On-campus, with a mix of collaborative and independent workspaces

Office Location(s): 3400 N Charles St, Baltimore, Maryland 21218, US

Geographic Context:

• Baltimore is the largest city in Maryland and is known for its historic neighborhoods, cultural attractions, and vibrant arts scene
• The city is home to several universities and colleges, including Johns Hopkins University
• The Homewood Campus, where Hopkins Dining is located, is a historic and scenic campus with a mix of modern and traditional architecture

Work Schedule: Monday through Friday, with potential for flexible hours and remote work for specific tasks

ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on student engagement and community involvement.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• On-campus interview with the Director of Marketing, Hopkins Dining, and other relevant stakeholders
• Presentation or case study challenge to assess creative and strategic thinking
• Final interview with the Vice President of Student Services

Key Assessment Areas:

• Candidates' understanding of the Hopkins Dining brand and marketing strategies
• Candidates' ability to develop and execute innovative marketing campaigns
• Candidates' analytical and data-driven approach to marketing and assessment
• Candidates' communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include examples of your past marketing campaigns and their outcomes
• Prepare for the presentation or case study challenge by researching Hopkins Dining and developing a creative and strategic approach
• Be ready to discuss your understanding of the higher education marketing landscape and your ideas for driving student engagement

ATS Keywords: Marketing, Communications, Brand Management, Student Engagement, Event Planning, Data Analysis, Creative Thinking, Strategic Development, Higher Education Marketing

ASSUMPTION: The interview process is comprehensive and designed to assess candidates' skills and fit for the role and the university's culture.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Canva
• Microsoft Office
• WordPress
• Google Analytics
• Mailchimp
• Social media platforms (e.g., Instagram, Facebook, Twitter)

ASSUMPTION: Candidates should be proficient in using a range of marketing and design tools, as well as social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Respect for individuals in a diverse community
• Integrity in all actions
• Accountability for one's own actions and contributions to the community

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you align with Johns Hopkins University's commitment to excellence and integrity?
• How do you approach working collaboratively with diverse teams and stakeholders?
• How do you balance data-driven analysis with creative and innovative thinking in your marketing strategies?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the university's values and work style, with a particular emphasis on collaboration, adaptability, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously
• Balancing creative and analytical responsibilities
• Working with a diverse range of stakeholders, including students, faculty, and university administration
• Keeping up with the latest trends and best practices in higher education marketing

ASSUMPTION: This role presents a range of challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles in higher education, this position has a stronger focus on student engagement and community relations
• Unlike many marketing roles, this position requires a balance of creative and analytical skills, as well as a strong understanding of the higher education landscape
• This role offers opportunities for professional growth and development within the university's marketing department

ASSUMPTION: This role is unique within the higher education marketing landscape, with a strong focus on student engagement and a balance of creative and analytical responsibilities.

📝 Sample Projects

• Developing and executing a marketing campaign for a new dining facility on campus
• Conducting a competitive analysis of other higher education dining programs and developing strategies to differentiate Hopkins Dining
• Creating and implementing a student engagement initiative to increase student participation in dining events and programs

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Dining Marketing Manager, from creative campaign development to data-driven analysis and strategic planning.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Hopkins Dining and the university as a whole?
• What are the biggest challenges facing Hopkins Dining in the next year, and how can this role help address them?
• How does the university support the professional development and growth of its marketing staff?
• What are the opportunities for collaboration and partnership with other departments and stakeholders within the university?
• How does the university measure the success of its marketing initiatives, and how can this role contribute to that process?

ASSUMPTION: These questions are designed to assess candidates' understanding of the role and its context within the university, as well as their ability to think strategically and contribute to the university's marketing goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the presentation or case study challenge by researching Hopkins Dining and developing a creative and strategic approach
• Be ready to discuss your understanding of the higher education marketing landscape and your ideas for driving student engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.