📌 Core Information
🔹 Job Title: Dir, Consumer Partnerships & Co-Mkting
🔹 Company: PayPal
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Partnership and Network Marketing Leader is responsible for leading the development and execution of a full suite of marketing programs for PayPal. This role sits at the intersection of PayPal's consumer, merchant network, and financial institution partnerships. The mission is to develop game-changing marketing strategies and programs to drive demand for PayPal's products and platform, as well as unlock new sources of mutually beneficial value creation with partners for consumers.
ASSUMPTION: This is a senior-level leadership role focused on driving strategic marketing initiatives across PayPal's key partner channels and networks.
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📋 Key Responsibilities
✅ Develop partnership marketing strategies and plans with top global strategic accounts to drive PayPal brand relevance, new customer acquisition, engagement, and revenue growth for partners and PayPal.
✅ Develop marketing plans to support the major incubations and initiatives of the business development team.
✅ Develop playbooks and marketing platforms to elevate PayPal's positioning as a thought leader and critical partner for driving shared growth.
✅ Develop partnership marketing strategies and plans with top global financial institutions to drive reach and relevance for PayPal through leveraging partner rewards platforms, channels, and member offers.
✅ Develop strategies and plans to grow cause/charity initiatives as a consumer flywheel for the PayPal network by driving brand relevance, consumer acquisition, and engagement.
✅ Develop end-to-end marketing plans to drive consumer acquisition and engagement through strategic merchant partnerships.
✅ Partner effectively with internal teams to deliver best-in-class marketing across the funnel, optimizing for brand, customer, and efficiency metrics.
✅ Manage, mentor, and inspire the partnership marketing team to achieve their goals and contribute to the business.
✅ Play a leadership role within the broader global marketing team and country leadership teams to build a high-performance marketing organization.
ASSUMPTION: This role encompasses a wide range of strategic marketing responsibilities spanning partnerships, channel development, campaign management, and team leadership.
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🎯 Required Qualifications
Education: Not specified
Experience:
- 15+ years of senior marketing leadership experience
- 10+ years in a leadership role
- Retail marketing subject matter expert
- B2C marketing expertise, with B2B experience as a plus
- Global operating experience with a track record of working across multiple geographies
- Commercial acumen with budget and P&L accountabilities, linking investment to growth strategies
- Demonstrated capabilities in developing an insight-led, test-and-learn approach across the marketing funnel for customer and business impact
- Proven track record in designing marketing solutions with the customer at the center
- Proven team transformation experience in hiring, retaining, and coaching a team for peak performance
- Brand transformation track record in the creation or transformation of a beloved global/regional brand
- Experience in GTM execution across multiple markets with scalable, yet locally nuanced programs
Skills:
- Retail marketing expertise
- Growth marketing skillset, mindset, and approach to consumer acquisition and engagement
- Commercial acumen and accountability
- Portfolio management and leadership
- Leadership in a matrix organization
ASSUMPTION: This role requires a seasoned marketing leader with a diverse background in B2C and partnership marketing, as well as proven experience in leading high-performing teams and driving brand transformation.
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💰 Compensation & Benefits
Salary Range: $118,700 to $246,290
Benefits: Medical, dental, vision, and other benefits. Visit www.paypalbenefits.com for more information.
Industry Comparison: The provided salary range is in line with or slightly above the average for a Director-level marketing role in the Fintech/Technology industry in the Chicago, Illinois area.
ASSUMPTION: The salary range is based on PayPal's disclosed information and may be adjusted based on the candidate's specific experience and qualifications.
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📌 Applicant Insights
🔍 Company Context
Industry Position: PayPal is a leading global fintech company, revolutionizing commerce for over 25 years.
Company Size: PayPal operates in approximately 200 markets and connects hundreds of millions of merchants and consumers.
Company Stage: Established industry leader continuously innovating and expanding its product and service offerings.
ASSUMPTION: Based on the information provided, PayPal is a mature, global fintech company with a strong market position and ongoing growth initiatives.
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📊 Role Analysis
Career Level: Senior leadership role, reporting to senior marketing and/or business leadership.
Reporting Structure: Likely reports to a senior marketing executive or the head of consumer partnerships.
Team Size/Composition: Manages a team of B2C marketers focused on partnership-driven initiatives.
Growth Opportunities: Opportunity to drive significant business impact and contribute to the overall marketing and growth strategy at a senior level.
ASSUMPTION: This is a strategic, high-impact role with significant responsibility for managing a team and shaping the company's partnership marketing efforts.
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🌍 Location & Work Environment
Office Type: Hybrid work model, with 3 days in the office and 2 days of remote work.
Geographic Context: Chicago is a major technology and finance hub, with a diverse talent pool and relatively high cost of living.
Work Schedule: Standard full-time, with potential for some travel as needed.
Regional Considerations: Chicago offers a vibrant urban environment with access to top talent and a thriving business community.
ASSUMPTION: The hybrid work model provides the benefits of in-person collaboration and the flexibility of remote work, which is a common arrangement for senior-level roles in the technology industry.
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💼 Interview & Application Insights
Typical Process: Likely to include an initial screening call, followed by a series of interviews with the hiring manager, cross-functional stakeholders, and potentially a final interview with senior leadership.
Key Assessment Areas: Demonstrated leadership in partnership marketing strategy and execution, ability to drive results, team management skills, and cultural fit.
Application Tips: Highlight relevant experience in building and leading high-performing marketing teams, executing successful partnership-driven campaigns, and driving business impact through data-driven decision-making.
ATS Keywords: partnership marketing, network marketing, consumer marketing, B2C marketing, marketing strategy, marketing programs, brand transformation, team leadership, commercial acumen, growth marketing
ASSUMPTION: The interview process and application tips are based on standard practices for senior marketing roles in the fintech/technology industry.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, Adobe)
- Customer relationship management (CRM) systems
- Data analytics and business intelligence tools
- Project management software (e.g., Jira, Asana)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: These are industry-standard tools and technologies commonly used by senior marketing professionals in the fintech/technology sector.
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👔 Cultural Fit Considerations
Company Values: PayPal's core values of Inclusion, Innovation, Collaboration, and Wellness guide the way they conduct business.
Work Style: Collaborative, fast-paced, and customer-centric, with a focus on data-driven decision-making and transformational change.
Self-Assessment: Consider your ability to thrive in a dynamic, global environment, lead and inspire a team, and drive strategic initiatives that create value for both the business and its customers.
ASSUMPTION: Based on the information provided, PayPal values a collaborative, innovative, and customer-focused work culture, which would suit a marketing leader with a strategic mindset and strong people management skills.
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⚠️ Potential Challenges
- Balancing the needs and priorities of multiple stakeholders (consumers, merchants, financial institutions) while aligning with the overall business strategy.
- Driving significant and measurable impact across a diverse set of partnership-driven marketing programs.
- Leading a team of marketers and aligning them to a shared vision and set of goals in a rapidly evolving business environment.
ASSUMPTION: The broad scope of responsibilities and the need to coordinate with various internal and external stakeholders may present some challenges for the successful candidate.
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📈 Similar Roles Comparison
This Director-level partnership and network marketing role is similar to positions such as Vice President of Partnership Marketing, Head of Shopper Marketing, or Chief Marketing Officer, with a focus on driving strategic marketing initiatives through key business partnerships. The key differences may lie in the specific industry focus (e.g., fintech vs. retail) and the scale and complexity of the partnership ecosystem.
ASSUMPTION: The skills and experience required for this role are comparable to senior-level marketing leadership positions in industries with a strong partner-driven business model.
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📝 Sample Projects
- Develop a comprehensive partnership marketing strategy and execution plan to drive new customer acquisition and engagement through key merchant and financial institution partnerships.
- Design and launch a series of co-branded, cross-promotional campaigns with strategic partners to increase PayPal's brand visibility and usage among shared customer bases.
- Spearhead the creation of marketing playbooks and toolkits to enable the seamless integration of PayPal's solutions and value proposition across the partner ecosystem.
- Implement a data-driven, test-and-learn approach to continuously optimize the performance of partnership-driven marketing initiatives and inform future strategies.
- Lead the transformation of PayPal's cause marketing program, leveraging charitable initiatives as a customer acquisition and engagement channel.
ASSUMPTION: These sample projects are representative of the types of strategic, high-impact initiatives a Director of Partnership and Network Marketing would be responsible for leading at PayPal.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific partnership opportunities and challenges you're looking to address with this role?
2. How does this position fit into the broader marketing and growth strategy for PayPal, and what are the key metrics for success?
3. What are the most important skills and experiences you're seeking in an ideal candidate for this role?
4. Can you share examples of successful partnership marketing programs that have been implemented at PayPal in the past, and what made them effective?
5. How does the partnership marketing team collaborate with other functional teams (e.g., product, sales, customer success) to drive holistic customer experiences and business outcomes?
6. What are the key focus areas and initiatives for the marketing organization over the next 12-24 months, and how would this role contribute to those priorities?
ASSUMPTION: These questions are designed to help the candidate better understand the strategic context, key priorities, and collaborative nature of this senior marketing leadership role at PayPal.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to assess their qualifications and fit for the role.
2. Tailor their resume and cover letter to highlight relevant experience in partnership marketing, consumer marketing, and team leadership.
3. Leverage industry-specific keywords throughout their application materials to improve visibility through applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview process, focusing on understanding the strategic priorities, partnership dynamics, and growth opportunities.
5. Research PayPal's company culture, values, and industry position to demonstrate alignment and enthusiasm during the interviews.
6. Follow up promptly after each interview stage to reiterate interest and provide any additional information requested.
By taking these steps, applicants can position themselves as highly qualified, engaged, and enthusiastic candidates for this senior marketing leadership role at PayPal.
