Dir-Demand Generation

📌 Core Information

🔹 Job Title: Director of Demand Generation

🔹 Company: Moody's

🔹 Location: London, England, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team of demand generation operations professionals
• Fostering a culture of ownership, innovation, and operational excellence
• Managing demand execution, lead scoring, nurturing, and recycling processes
• Optimizing marketing technology and data quality for improved performance
• Collaborating with cross-functional teams to drive marketing success

ASSUMPTION: This role requires a strategic mindset with a balance of leadership and hands-on operational skills to drive marketing performance and growth.

📋 Key Responsibilities

✅ Lead and develop a team of demand generation operations professionals

✅ Foster a culture of ownership, innovation, and operational excellence

✅ Manage demand execution, including lead scoring, nurturing, and recycling processes

✅ Optimize marketing technology and data quality for improved performance

✅ Collaborate with cross-functional teams to drive marketing success

✅ Oversee paid media and social media strategies and execution

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and operational execution to enhance marketing performance and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of marketing experience, including 10+ years of leadership experience with individual contributors and cross-functional teams

Required Skills:

• Proven expertise in marketing systems and automation
• Strong leadership and vision
• Excellent strategic thinking, analytical, and problem-solving skills
• Exceptional communication and interpersonal skills
• Experience in driving operational change and managing transformation initiatives

Preferred Skills:

• Experience with AI technologies and their strategic application in marketing
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in marketing, leadership, and operational excellence to excel in this role.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (Based on industry standards for a Director of Marketing role in London)

Benefits:

• Competitive benefits package
• Pension scheme
• Health insurance
• Life insurance
• Employee assistance program
• Generous time off and flexible working arrangements

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the right candidate)

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in London, considering the experience and qualifications required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Moody's operates in the financial services industry, providing credit ratings, research, and analytics to help customers manage risk and make informed decisions.

Company Size: Moody's is a large organization with over 10,000 employees worldwide, offering ample opportunities for career growth and development.

Founded: Moody's was founded in 1909 and has since grown into a global leader in credit ratings and research.

Company Description:

• Moody's helps customers develop a holistic view of risks to advance their business and act decisively.
• The company has a diverse workforce in more than 40 countries, fostering a rich history of expertise in global markets.
• Moody's unites the brightest minds to turn today's risks into tomorrow's opportunities.

Company Specialties:

• Credit ratings and research
• Risk management solutions
• Analytics and data services

Company Website: www.moodys.com

ASSUMPTION: Moody's is a well-established company with a strong reputation in the financial services industry, offering a supportive work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Managing Director & Head of Global Marketing.

Reporting Structure: The Director of Demand Generation will lead a dedicated international team of demand generation operations professionals.

Work Arrangement: This is an on-site role based in London, with the possibility of flexible working arrangements for the right candidate.

Growth Opportunities:

• Potential to grow within the marketing organization or explore other areas of the business
• Opportunities to work on global projects and collaborate with diverse teams
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Moody's London office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 250 Greenwich Street, New York, New York 10007, US (Headquarters); London, England, United Kingdom (European headquarters)

Geographic Context:

• London is a vibrant, multicultural city with a thriving financial services industry.
• The city offers excellent transportation links, a rich cultural scene, and numerous recreational opportunities.
• Moody's London office is located in the heart of the city, providing easy access to amenities and attractions.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate.

ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Managing Director & Head of Global Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Operational excellence and problem-solving abilities
• Cultural fit and alignment with Moody's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past achievements in marketing leadership, operational excellence, and driving growth
• Research Moody's and the financial services industry to demonstrate your understanding of the business and market trends

ATS Keywords: Marketing automation, demand generation, marketing leadership, operational excellence, strategic planning, cross-functional collaboration, data quality, AI technologies

ASSUMPTION: The application process for this role is likely to be competitive, requiring a strong focus on marketing expertise, leadership, and strategic thinking.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• AI technologies (e.g., Generative AI)
• Paid media and social media platforms (e.g., Google Ads, LinkedIn, Facebook)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and AI technologies relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Teamwork
• Accountability

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you adaptable and responsive to change, with a strong focus on delivering results?
• Do you align with Moody's core values, particularly integrity, expertise, and innovation?

ASSUMPTION: Candidates should assess their fit with Moody's values and work style to ensure a successful and fulfilling career in the organization.

⚠️ Potential Challenges

• Managing a diverse, international team with varying levels of experience and expertise
• Balancing strategic planning with operational execution in a fast-paced, dynamic environment
• Adapting to changes in the market and regulatory landscape, requiring continuous learning and innovation
• Ensuring data quality and compliance with relevant regulations (e.g., GDPR, CCPA)

ASSUMPTION: Candidates should be prepared to tackle these challenges head-on, leveraging their leadership, strategic thinking, and operational excellence skills to drive success.

📈 Similar Roles Comparison

• This role is similar to a Director of Demand Generation or a Head of Marketing Operations in other organizations, with a focus on driving marketing performance and growth through strategic planning and operational excellence.
• However, Moody's is a unique organization with a strong reputation in the financial services industry, offering a supportive work environment and opportunities for professional growth.
• Career paths may vary depending on the organization's structure and growth opportunities.

ASSUMPTION: While this role shares similarities with other marketing leadership positions, Moody's offers a unique work environment and opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve marketing performance and ROI
• Optimizing marketing automation workflows to enhance data quality and governance
• Collaborating with cross-functional teams to launch a new product or service, driving demand and adoption

ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, requiring a strong balance of leadership, analytical, and problem-solving skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and departments to drive success?
• What opportunities are there for professional growth and development within the marketing organization and across the broader business?
• How does Moody's support work-life balance and flexible working arrangements?
• What are the most challenging aspects of this role, and how can I best prepare to tackle them?

ASSUMPTION: These questions will help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past achievements in marketing leadership, operational excellence, and driving growth
• Research Moody's and the financial services industry to demonstrate your understanding of the business and market trends
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.