Dir Marketing Business Development Support

📌 Core Information

🔹 Job Title: Director of Marketing - Business Development Support

🔹 Company: Lumen

🔹 Location: Seattle, WA

🔹 Job Type: Full-Time, Hybrid (2-3 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site preferred, with flexibility for remote work

🚀 Job Overview

Key aspects of this role include:

• Leading content development and storytelling support for the Business Development organization
• Developing a scalable content strategy to support key accounts and industry verticals
• Crafting compelling, persona-aligned messaging and driving sales enablement
• Collaborating with cross-functional teams, including Product, Field Marketing, and Sales
• Leveraging customer and market insights to inform messaging and content direction

ASSUMPTION: This role requires a strategic, creative, and collaborative mindset, with a strong focus on driving business growth through effective storytelling and messaging.

📋 Key Responsibilities

✅ Develop and execute a content strategy that supports key accounts and industry verticals, leveraging insights from BD and Product teams

✅ Drive persona-based storytelling, crafting compelling, insight-driven messaging tailored to buyer personas

✅ Lead account and solution-aligned content creation, producing high-impact content for Sales plays and customer-facing presentations

✅ Create sales enablement assets, collaborating with BD and Product teams to build conversation guides, one-pagers, and email templates

✅ Integrate with campaigns and field marketing, partnering closely to embed messaging into targeted campaigns and track performance metrics

✅ Leverage customer and market insights to inform messaging, content direction, and storytelling frameworks

ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple priorities, and the maturity to operate independently while collaborating effectively across functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B Enterprise marketing, preferably in technology or SaaS

Required Skills:

• Proven expertise in content marketing, storytelling, and content creation
• Experience partnering with product teams to create value-driven narratives and assets
• Familiarity with sales stages, GTM motions, and the B2B enterprise buyer journey
• Excellent copywriting and messaging skills—clear, concise, persuasive
• Proficiency in PowerPoint and storytelling—creating visual, compelling BD presentations
• Strong project management skills and the ability to juggle multiple priorities
• Self-starter mindset, detail-oriented, with the maturity to operate independently and strong interpersonal skills to collaborate across functions
• Located in or near Seattle with the ability to attend in-person team or client meetings 2-3 times per week

Preferred Skills:

• Background in product marketing, technical marketing, or BD-aligned marketing

ASSUMPTION: Candidates with experience in account-based marketing (ABM) and a deep understanding of the enterprise buyer journey will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $163,993 - $218,657 per year (based on location)

Benefits:

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits
• Other perks that enhance physical, mental, emotional, and financial wellbeing

Working Hours: Full-time, with flexibility for remote work (2-3 days on-site per week)

ASSUMPTION: The salary range provided is based on current national data and may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

📌 Applicant Insights

🔍 Company Context

Industry: Satellite Telecommunications

Company Size: 10,001+ employees (Enterprise)

Founded: 1968

Company Description:

• Lumen connects the world, igniting business growth by connecting people, data, and applications quickly, securely, and effortlessly.
• The company is committed to providing equal employment opportunities and fostering a culture from the people up, focused on teamwork, trust, and transparency.
• Lumen offers a comprehensive package of benefits and perks to enhance employees' physical, mental, emotional, and financial wellbeing.

Company Specialties:

• Satellite Telecommunications
• Connectivity Solutions
• Network Services

Company Website: lumen.com

ASSUMPTION: As a large, global organization, Lumen offers extensive resources and opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level, strategic role within the Marketing organization

Reporting Structure: This role reports directly to the VP of Marketing - Business Development

Work Arrangement: Hybrid, with 2-3 days on-site per week

Growth Opportunities:

• Potential to expand the role's scope and impact as the Business Development organization grows
• Opportunities to collaborate with cross-functional teams and contribute to strategic initiatives
• Possibility to advance to a more senior leadership role within the Marketing organization

ASSUMPTION: This role offers a unique opportunity to drive business growth through strategic storytelling and messaging, with ample room for professional development and advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern, collaborative workspace in Seattle, WA

Office Location(s): 5B, Lane 81, Trung Kinh street, Trung Hoa Ward, Cau Giay District, Hanoi, Hanoi, 10000, VN

Geographic Context:

• Seattle, WA is a vibrant, tech-centric city with a high cost of living and a thriving cultural scene
• The office is located in the heart of Hanoi, Vietnam, offering easy access to amenities and public transportation
• The city experiences a tropical monsoon climate, with hot, humid summers and mild, dry winters

Work Schedule: Full-time, with flexibility for remote work (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with ample opportunities for professional growth and development in a dynamic, global organization.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• In-depth behavioral and skills-based interview with the hiring manager and/or other members of the Marketing team
• Final interview with the VP of Marketing - Business Development
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Content creation and storytelling abilities
• Collaboration and communication skills
• Understanding of the B2B enterprise buyer journey and sales enablement
• Cultural fit and alignment with Lumen's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content creation and storytelling successes, as well as your experience with sales enablement and ABM
• Demonstrate your understanding of the B2B enterprise buyer journey and your ability to drive business growth through strategic messaging
• Showcase your cultural fit and alignment with Lumen's values and mission

ATS Keywords: B2B Enterprise Marketing, Content Marketing, Storytelling, Sales Enablement, ABM, Strategic Messaging, Business Growth, Hybrid Work, Seattle, Vietnam

ASSUMPTION: The interview process will focus on assessing your strategic thinking, content creation skills, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, with a focus on content creation, project management, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Inclusive: Embracing diversity and fostering an environment where everyone feels valued and respected
• Agile: Adapting quickly to change and continuously improving
• Innovative: Pushing the boundaries of what's possible and driving progress through technology

Work Style:

• Collaborative: Working closely with cross-functional teams to drive shared goals and objectives
• Data-driven: Leveraging data and insights to inform decision-making and strategy
• Results-oriented: Focusing on delivering measurable outcomes and achieving business impact
• Adaptable: Embracing change and continuously learning and growing

Self-Assessment Questions:

• How do you align your content strategy with specific buyer personas and account priorities?
• Can you provide an example of a successful sales enablement asset you've created, and how it contributed to business growth?
• How do you balance the need for strategic, long-term content planning with the demands of tactical, day-to-day content creation?

ASSUMPTION: Lumen values candidates who demonstrate a strong cultural fit, with a customer-centric, collaborative, and results-oriented mindset.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Balancing the need for strategic, long-term content planning with the demands of tactical, day-to-day content creation
• Collaborating effectively with cross-functional teams, including remote or hybrid team members
• Adapting to change and continuous learning in a rapidly evolving industry

ASSUMPTION: These challenges can be mitigated through strong project management skills, a results-oriented mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on sales enablement and account-based marketing, requiring a deep understanding of the B2B enterprise buyer journey and sales processes
• As a senior-level role within the Marketing organization, this position offers significant influence and impact on business growth and strategic decision-making
• Compared to other marketing roles, this position requires a strong focus on content creation, storytelling, and messaging, with a strategic, customer-centric approach

ASSUMPTION: This role offers a unique opportunity to drive business growth through strategic storytelling and messaging, with ample room for professional development and advancement.

📝 Sample Projects

• Developing a comprehensive content strategy for a key account, including persona-based messaging, sales enablement assets, and targeted campaigns
• Creating a high-impact executive deck and customer-facing presentation for a strategic sales opportunity
• Leveraging buyer research, competitive insights, and industry trends to inform messaging and content direction for a specific vertical or product line

ASSUMPTION: These projects demonstrate the strategic, customer-centric, and results-oriented approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and contribute to business growth?
• What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
• How does the Marketing team collaborate with other departments, such as Sales, Product, and Field Marketing, to drive shared goals and objectives?
• What opportunities are there for professional development and growth within the Marketing organization?
• How does Lumen support work-life balance and employee well-being, particularly for hybrid or remote team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your long-term career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lumen Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and storytelling successes, as well as your experience with sales enablement and ABM
• Demonstrate your understanding of the B2B enterprise buyer journey and your ability to drive business growth through strategic messaging
• Showcase your cultural fit and alignment with Lumen's values and mission
• Follow up with the Lumen HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.