📌 Core Information
🔹 Job Title: Direct Marketing Associate
🔹 Company: HS Consulting Group
🔹 Location: Columbus, Ohio
🔹 Job Type: Full-Time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Face-to-face sales and marketing campaigns
- Door-to-door and in-person customer engagement
- Campaign planning and execution
- Sales goal achievement and performance monitoring
- Collaboration with a dynamic sales team
ASSUMPTION: This role requires a high level of energy, enthusiasm, and adaptability to thrive in a fast-paced, on-the-ground sales environment.
📋 Key Responsibilities
✅ Conduct door-to-door sales, face-to-face interactions, and promotional activities in assigned areas
✅ Develop and execute marketing campaigns to generate interest in products and services
✅ Monitor campaign performance and refine strategies during daily meetings with fellow Direct Marketing Associates
✅ Use strategies to increase sales by raising awareness of products and services
✅ Conduct research on consumer behavior, competitors, and market trends
ASSUMPTION: This role involves a significant amount of physical activity, including standing and walking for extended periods.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Previous experience in direct sales or marketing is an advantage but not required
Required Skills:
- Exceptional communication and interpersonal skills
- Strong work ethic and ability to thrive in a fast-paced environment
- Highly self-motivated with a proactive attitude
- Ability to work both independently and collaboratively within a sales team
- Reliable transportation to travel to different field locations when required
Preferred Skills:
- Previous experience in direct sales or marketing
- Proven track record of achieving sales targets
ASSUMPTION: While previous sales experience is not required, candidates with a proven track record of success in sales or a related field may be given preference.
💰 Compensation & Benefits
Salary Range: $25,000 - $35,000 per year (based on industry standards for entry-level sales positions in Columbus, Ohio)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee discounts on products and services
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for evening and weekend hours as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Sales Consulting
Company Size: Small (2-10 employees)
Founded: 2005 (as per LinkedIn data)
Company Description:
- HS Consulting Group is a small marketing and sales consulting firm based in Lynn, Massachusetts
- The company specializes in direct marketing campaigns and face-to-face sales strategies
- They focus on helping businesses grow through effective customer engagement and sales strategies
Company Specialties:
- Direct Marketing
- Face-to-Face Sales
- Marketing Campaign Planning
- Sales Strategy Development
Company Website: hscgroupinc.net
ASSUMPTION: HS Consulting Group is a small, specialized firm that focuses on providing personalized marketing and sales solutions for its clients.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: Directly reports to the Sales Manager
Work Arrangement: On-site, with a focus on field sales and marketing activities
Growth Opportunities:
- Progression to a Senior Sales or Marketing role
- Potential to lead and manage sales teams
- Opportunities to work on diverse client projects and campaigns
ASSUMPTION: As a small company, HS Consulting Group may offer more opportunities for growth and advancement than larger organizations.
🌍 Location & Work Environment
Office Type: Small, collaborative office environment
Office Location(s): Lynn, Massachusetts (headquarters) and Columbus, Ohio (field sales office)
Geographic Context:
- Columbus, Ohio is the state capital and the largest city in Ohio
- The city offers a diverse range of industries and a growing job market
- Columbus has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, with a flexible schedule to accommodate field sales activities
ASSUMPTION: The work environment at HS Consulting Group is likely to be dynamic, collaborative, and focused on delivering results for clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Sales Manager
- In-person or virtual interview with the Sales Manager and a member of the sales team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales skills and experience
- Communication and interpersonal skills
- Adaptability and resilience
- Motivation and enthusiasm for sales
- Alignment with company values and culture
Application Tips:
- Tailor your resume to highlight relevant sales experience and skills
- Prepare examples of successful sales strategies or campaigns you've worked on
- Demonstrate your enthusiasm for the role and your understanding of the company's mission
- Research the company and its clients to show your interest and preparation
ATS Keywords: Direct Sales, Marketing Campaigns, Face-to-Face Sales, Customer Engagement, Sales Strategies, Market Research, Consumer Behavior, Competitor Analysis
ASSUMPTION: HS Consulting Group may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve the chances of being selected for an interview.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Sales enablement platforms (e.g., Seismic, Showpad)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used by HS Consulting Group may vary depending on the client and the project.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Results-driven
- Collaborative
- Adaptable
- Innovative
Work Style:
- Dynamic and fast-paced
- Focused on delivering results for clients
- Collaborative and team-oriented
- Adaptable and responsive to change
- Innovative and creative in problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic sales environment?
- Are you comfortable working both independently and collaboratively within a team?
- Do you have a proven track record of success in sales or a related field?
- Are you adaptable and responsive to change?
- Do you have a strong customer focus and a commitment to delivering results?
ASSUMPTION: HS Consulting Group values candidates who are adaptable, innovative, and committed to delivering results for clients.
⚠️ Potential Challenges
- Door-to-door sales can be physically demanding and may require working in various weather conditions
- The role may involve working evenings and weekends to accommodate client needs
- Sales targets may be challenging, requiring a high level of motivation and resilience
- The role may involve frequent travel, depending on the client and the project
- As a small company, HS Consulting Group may have limited resources and support compared to larger organizations
ASSUMPTION: Candidates should be aware of the potential challenges and demands of the role and ensure they are comfortable with the requirements before applying.
📈 Similar Roles Comparison
- Direct Marketing Associate vs. Field Sales Representative: Both roles involve face-to-face sales and customer engagement, but the Direct Marketing Associate role may place more emphasis on campaign planning and execution
- Direct Marketing Associate vs. Marketing Coordinator: While both roles involve marketing activities, the Direct Marketing Associate role is more focused on sales and customer engagement, while the Marketing Coordinator role may be more focused on branding and communication
- Direct Marketing Associate vs. Sales Development Representative: Both roles involve sales activities, but the Direct Marketing Associate role may be more focused on face-to-face sales, while the Sales Development Representative role may be more focused on lead generation and qualification
ASSUMPTION: Candidates should research similar roles and compare the requirements, responsibilities, and work environments to ensure they are a good fit for their career goals and preferences.
📝 Sample Projects
- Developing and executing a door-to-door sales campaign to promote a new product launch
- Conducting market research to identify consumer behavior trends and preferences
- Analyzing competitor strategies and developing countermeasures to maintain market share
- Collaborating with the sales team to refine sales strategies and improve performance
ASSUMPTION: The specific projects and campaigns worked on by the Direct Marketing Associate may vary depending on the client and the project.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does HS Consulting Group support the professional development and growth of its employees?
- What are the most challenging aspects of the role, and how have previous employees succeeded in overcoming them?
- How does HS Consulting Group measure the success of its sales and marketing campaigns?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales experience and skills, using the ATS keywords provided
- Prepare examples of successful sales strategies or campaigns you've worked on to discuss during the interview
- Research the company and its clients to show your interest and preparation
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
