📌 Core Information
🔹 Job Title: Direct Marketing Associate
🔹 Company: Highland Management Group
🔹 Location: New Tampa, FL
🔹 Job Type: Full-Time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Face-to-face sales and marketing in assigned territories
- Planning and executing direct marketing campaigns
- Building relationships with potential customers
- Generating leads and driving sales
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to thrive in a fast-paced environment. Previous experience in direct sales or marketing is an advantage but not required.
📋 Key Responsibilities
✅ Conduct door-to-door sales, face-to-face interactions, and promotional activities in assigned areas
✅ Develop and execute marketing campaigns to generate interest in products and services
✅ Monitor campaign performance and refine strategies during daily meetings with fellow associates
✅ Use strategies to increase sales by raising awareness of products and services
✅ Conduct research on consumer behavior, competitors, and market trends
ASSUMPTION: The role involves a significant amount of physical activity, including standing and walking for extended periods. Reliable transportation is required to travel to different field locations.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: Previous experience in direct sales or marketing is an advantage but not required
Required Skills:
- Exceptional communication and interpersonal skills
- Highly self-motivated with a proactive attitude and strong work ethic
- Ability to work both independently and collaboratively within a sales team
- Reliable transportation to travel to different field locations when required
Preferred Skills:
- Previous experience in direct sales or marketing
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for reaching a broader customer base in certain territories.
💰 Compensation & Benefits
Salary Range: $25,000 - $35,000 per year (Based on industry standards for entry-level direct marketing roles in the Tampa area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee discounts on products and services
Working Hours: Full-time, Monday through Friday, with some weekend and evening hours required for promotional activities
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level direct marketing roles in the Tampa area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 2-10 employees (Small, close-knit team with opportunities for growth)
Founded: 2008 (Over 15 years of experience in the industry)
Company Description:
- Hermes Marketing Group (HMG) is a full-service marketing agency specializing in the food and beverage industry
- They work with major suppliers and distributors to create marketing partnerships for restaurants, hotels, and bars
- Their goal is to assist clients in developing high-quality, volume-driving, sales-increasing beverage programs
Company Specialties:
- Marketing
- Advertising
- Printing
- Creative Design
- Photography
- Websites
- Social Media
- Brand Identity-Logos
- Package Design
- Menus
- Point-of-Sale Collateral
- Signage
- Direct Mail
- Sales Sheets
- Brochures
- Drink Development
- Radio Ads
- TV Ads
- Print Ads
- Banner Ads
Company Website: http://www.hermesmg.com
ASSUMPTION: As a small business, HMG values customer satisfaction and strives to offer the best products at the lowest prices. They aim to be the best, not the biggest.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: Directly reports to the Marketing Manager
Work Arrangement: On-site, with some remote work possible for campaign planning and execution
Growth Opportunities:
- Advancement to Senior Marketing Associate or Marketing Manager roles
- Expansion of responsibilities based on performance and interest
- Potential to work on diverse campaigns across various industries
ASSUMPTION: As a small company, HMG offers opportunities for growth and advancement based on individual performance and initiative.
🌍 Location & Work Environment
Office Type: Small, close-knit office environment
Office Location(s): New Tampa, FL
Geographic Context:
- New Tampa is a suburban area of Tampa, Florida, with a population of approximately 50,000 people
- The area is known for its family-friendly neighborhoods, excellent schools, and numerous parks
- New Tampa is conveniently located near major highways, providing easy access to other parts of the Tampa Bay area
Work Schedule: Full-time, Monday through Friday, with some weekend and evening hours required for promotional activities
ASSUMPTION: The work environment at HMG is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Sales and marketing experience (if any)
- Problem-solving abilities
- Adaptability and initiative
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of successful sales or marketing campaigns you've worked on
- Demonstrate your enthusiasm for the role and the company during the interview
ATS Keywords: Direct sales, marketing campaigns, customer engagement, promotional activities, lead generation, sales strategies, market research
ASSUMPTION: As a small company, HMG's interview process may be more flexible and personalized than larger organizations. Applicants should be prepared to discuss their relevant experiences and skills in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer satisfaction
- Creativity and innovation
- Collaboration and teamwork
- Integrity and professionalism
Work Style:
- Fast-paced and dynamic
- Collaborative and supportive
- Focused on results and continuous improvement
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach building relationships with potential customers?
- Can you describe a time when you had to adapt to a change in plans or strategy?
- How do you stay organized and focused in a fast-paced environment?
ASSUMPTION: As a small company, HMG values employees who are self-motivated, adaptable, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Door-to-door sales and promotional activities may require working in various weather conditions
- The role may involve working with tight deadlines and changing priorities
- Applicants may face competition from experienced sales and marketing professionals
- As a small company, HMG may have limited resources for training and development compared to larger organizations
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, learning, and career advancement.
📈 Similar Roles Comparison
- Direct Marketing Associate vs. Sales Development Representative (SDR): Both roles focus on generating leads and driving sales, but the SDR role is typically more focused on outbound sales efforts
- Direct Marketing Associate vs. Marketing Coordinator: While both roles involve planning and executing marketing campaigns, the Marketing Coordinator role is more focused on coordinating marketing efforts across various channels and teams
- Direct Marketing Associate vs. Brand Ambassador: Both roles involve promoting products and services, but the Brand Ambassador role is typically more focused on representing a brand at events and public appearances
ASSUMPTION: The Direct Marketing Associate role offers a unique combination of sales and marketing responsibilities, making it an attractive option for individuals interested in both fields.
📝 Sample Projects
- Developing and executing a direct mail campaign to promote a new product launch
- Conducting market research to identify trends and opportunities in the food and beverage industry
- Creating and distributing promotional materials for an upcoming trade show or event
ASSUMPTION: The specific projects assigned to the Direct Marketing Associate may vary depending on the client and project requirements.
❓ Key Questions to Ask During Interview
- What are the most rewarding aspects of working as a Direct Marketing Associate at HMG?
- How does HMG support the professional development of its employees?
- Can you describe a successful marketing campaign that HMG has executed for a client?
- How does HMG measure the success of its marketing campaigns?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of successful sales or marketing campaigns you've worked on
- Demonstrate your enthusiasm for the role and the company during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
