Direct Marketing Associate

📌 Core Information

🔹 Job Title: Direct Marketing Associate

🔹 Company: EMG Group

🔹 Location: Philadelphia, PA

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Face-to-face sales and marketing in assigned territories
• Planning and executing direct marketing campaigns
• Monitoring campaign performance and refining strategies
• Building relationships with potential customers
• Conducting research on consumer behavior, competitors, and market trends

ASSUMPTION: This role requires strong interpersonal and communication skills, with a focus on customer engagement and sales. Previous experience in direct sales or marketing is an advantage but not required.

📋 Key Responsibilities

✅ Conduct door-to-door sales, face-to-face interactions, and promotional activities in assigned areas

✅ Develop and execute marketing campaigns to generate interest in products and services

✅ Monitor campaign performance and refine strategies during daily meetings with fellow Direct Marketing Associates

✅ Use strategies to increase sales by raising awareness of products and services

✅ Conduct research on consumer behavior, competitors, and market trends

ASSUMPTION: This role involves a significant amount of travel and requires the ability to stand or walk for extended periods.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: Previous experience in direct sales or marketing is an advantage but not required

Required Skills:

• Exceptional communication and interpersonal skills
• Genuine passion for sales, customer engagement, and delivering outstanding service
• Ability to work both independently and collaboratively within a sales team
• Highly self-motivated, with a proactive attitude, strong work ethic, and ability to thrive in a fast-paced environment
• Ability to stand or walk for the duration of shift
• Reliable transportation to travel to different field locations when required

Preferred Skills:

• Bilingual or multilingual skills (Spanish, French, or other languages)
• Experience with CRM software

ASSUMPTION: While not explicitly stated, having a valid driver's license and access to a reliable vehicle may be required for this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level direct marketing roles in Philadelphia)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time, with a flexible schedule that may include evenings and weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 1,001-5,000 employees

Founded: 1983

Company Description:

• EMG is a leading provider of broadcast services and media solutions for live sports, entertainment, and events
• Offers a wide range of services, including broadcast facilities, ENG, post-production, multicam, satellite services, reality, and more
• Operates in 10 countries across Europe, North America, and Australia

Company Specialties:

• Broadcast Facilities
• ENG
• Postproduction
• Multicam
• Satellite Services
• Reality
• HollandseHanden (Decor)
• Media Exchange
• Webcasting
• Sport Production
• Live Graphics

Company Website: www.emglive.com

ASSUMPTION: EMG's diverse range of services and global presence may offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with a focus on face-to-face sales and marketing in assigned territories

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding into other areas of the business, such as production or post-production
• Potential international opportunities, given EMG's global presence

ASSUMPTION: Success in this role may lead to opportunities for career advancement within EMG, as the company values internal promotions and growth.

🌍 Location & Work Environment

Office Type: On-site, with a focus on field-based sales and marketing

Office Location(s): Philadelphia, PA

Geographic Context:

• Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States
• The city is known for its rich history, cultural attractions, and diverse neighborhoods
• Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends

ASSUMPTION: The work environment for this role is primarily field-based, with a focus on face-to-face sales and marketing in assigned territories.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication and interpersonal skills
• Sales and customer engagement abilities
• Problem-solving and adaptability
• Motivation and enthusiasm for the role

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your sales or customer engagement successes
• Research EMG's products and services to demonstrate your interest and knowledge
• Practice your sales pitch and be ready to discuss your approach to customer engagement

ATS Keywords: Direct sales, face-to-face marketing, customer engagement, sales strategies, marketing campaigns, consumer behavior, market trends

ASSUMPTION: The application process for this role may involve assessments or exercises to evaluate the candidate's sales and customer engagement skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with CRM software and marketing automation tools may be beneficial for this role, but specific training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Results-driven and goal-oriented
• Team-oriented and collaborative
• Adaptable and resilient

Self-Assessment Questions:

• Do I have a genuine passion for sales and customer engagement?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in a team-oriented, collaborative setting?
• Am I adaptable and resilient in the face of challenges?

ASSUMPTION: EMG values employees who are passionate, driven, and committed to delivering excellence in their roles.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for some individuals
• The role requires a significant amount of travel and may involve working evenings and weekends
• Success in this role depends on strong sales and customer engagement skills, which may be challenging to develop for some candidates
• The role may involve rejection and dealing with difficult customers, which can be emotionally taxing

ASSUMPTION: EMG offers support and training to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• Compared to other direct marketing roles, this position offers the opportunity to work for a global leader in media production
• This role may have more focus on face-to-face sales and marketing compared to other direct marketing positions
• Career progression in EMG may offer more opportunities for international roles compared to other companies

ASSUMPTION: This role may offer unique opportunities for career growth and development within EMG, given the company's global presence and diverse range of services.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new product or service
• Conducting market research to identify trends and opportunities in the media production industry
• Creating and delivering a sales presentation to potential customers

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall success of the company's marketing efforts?
• What opportunities are there for career growth and development within EMG?
• How does the company support employees in overcoming the challenges associated with this role?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your sales, customer engagement, and communication skills
• Prepare a cover letter explaining your interest in this role and your qualifications for success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.