Direct Marketing Associate - Des Moines, IA

📌 Core Information

🔹 Job Title: Direct Marketing Associate - Des Moines, IA

🔹 Company: Andersen Corporation/Renewal by Andersen

🔹 Location: Des Moines, Iowa, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Building Construction

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Door-to-door lead generation and appointment setting for Design Consultants
• Accurate record-keeping and data tracking using Renewal by Andersen mapping program
• Mastering Renewal by Andersen methodology, products, and promotional offerings
• Collaborating with the Canvassing Program Manager to improve canvassing program effectiveness

ASSUMPTION: This role involves a significant amount of physical activity, including walking several miles a day and working in various weather conditions.

📋 Key Responsibilities

✅ Vigorously and diligently work to generate leads through door-to-door campaigning in assigned territory

✅ Utilize Renewal by Andersen mapping program and business applications to accurately keep records on house-to-house information and data tracking

✅ Set up and schedule appointments for Design Consultants to give a free consultation

✅ Be courteous, neat, clean, and in proper uniform with required municipality permitting at all times, attend company meetings as required

✅ Communicate with the Canvassing Program Manager ideas that can improve the effectiveness of the canvassing program policies of Renewal by Andersen

✅ Master Renewal by Andersen methodology, product, and current promotional offerings, becoming a Signature Service expert

ASSUMPTION: This role requires strong communication skills, a "go-getter" attitude, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: High School Diploma or equivalent

Experience: None specified (Entry-level position)

Required Skills:

• Valid Driver's License with a clean driving record
• Strong verbal communication skills
• Goal-oriented and self-motivated
• Able to navigate through multiple platforms on tablets
• Physically able to stand and walk 3 to 5 miles a day and be on your feet 6-8 hours a day

Preferred Skills:

• Previous experience in sales or marketing
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having previous sales or marketing experience and/or being bilingual may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $16 per hour, with the potential to double hourly wage through incentive payments (paid out every 2 weeks). Current associates are making $20 - $25+/hr.

Benefits:

• Paid training
• Opportunities for internal growth and career advancement

Working Hours: 40 hours per week, Monday-Friday, with occasional Saturdays. The specific start and end time of your day may vary based on the time of year and area you're in.

ASSUMPTION: The salary range provided is an estimate based on the information given in the job description. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Building Construction. Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation, a trusted name in quality and innovation for over 120 years.

Company Size: 5,001-10,000 employees. As a large company, Renewal by Andersen offers opportunities for career growth and development.

Founded: 1995. Renewal by Andersen has been providing high-quality window and door replacement services for over two decades.

Company Description:

• Renewal by Andersen is committed to exceptional service and creating meaningful opportunities for its team members, homeowners, families, and communities.
• The company offers a wide range of window and door replacement services, including custom windows, energy-efficient windows, patio doors, and entry doors.
• Renewal by Andersen is dedicated to improving the lives of its customers by providing high-quality products and professional installation services.

Company Specialties:

• Window Replacement
• Door Replacement
• Custom Windows
• Energy-Efficient Windows
• Patio Doors
• Entry Doors
• Home Improvement
• Professional Installation Services
• Design Consultation

Company Website: http://www.renewalbyandersen.com

ASSUMPTION: Renewal by Andersen is a well-established company with a strong reputation in the building construction industry. Its large size and extensive experience make it an attractive employer for job seekers looking to grow their careers in the field.

📊 Role Analysis

Career Level: Entry-level. This role is well-suited for individuals new to the workforce or looking to transition into a sales or marketing career.

Reporting Structure: The Direct Marketing Associate reports directly to the Canvassing Program Manager.

Work Arrangement: On-site, with a focus on door-to-door lead generation and appointment setting. The role may require occasional weekend work.

Growth Opportunities:

• Paid training and onboarding to help new associates succeed in their role
• Opportunities for internal growth and career advancement within the company
• Exposure to various aspects of the business, including sales, marketing, and customer service

ASSUMPTION: Renewal by Andersen offers numerous growth opportunities for motivated and dedicated employees looking to advance their careers in the building construction industry.

🌍 Location & Work Environment

Office Type: Field-based, with a focus on door-to-door lead generation and appointment setting.

Office Location(s): Des Moines, Iowa, United States

Geographic Context:

• Des Moines is the capital and most populous city in Iowa, with a population of approximately 214,000 people.
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
• Des Moines has a humid continental climate, with hot, humid summers and cold, snowy winters.

Work Schedule: 40 hours per week, Monday-Friday, with occasional Saturdays. The specific start and end time of your day may vary based on the time of year and area you're in.

ASSUMPTION: The work environment for this role is primarily outdoors, with a focus on door-to-door lead generation and appointment setting. Associates should be comfortable working in various weather conditions and be physically capable of walking several miles a day.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Canvassing Program Manager
• In-person or virtual interview with the Canvassing Program Manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with potential customers
• Problem-solving skills and ability to think on your feet
• Goal-oriented mindset and self-motivation
• Physical capability to walk several miles a day and work in various weather conditions

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, such as sales, marketing, or customer service roles.
• Prepare for the interview by researching Renewal by Andersen and familiarizing yourself with its products and services.
• Be ready to discuss your ability to work effectively in a fast-paced, outdoor environment and your commitment to providing excellent customer service.

ATS Keywords: Door-to-door, lead generation, appointment setting, customer service, sales, marketing, communication, goal-oriented, self-motivated, physical stamina, weather conditions, fast-paced environment, team collaboration, uniform compliance

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure that candidates possess the necessary skills and qualities to succeed in the position.

🛠️ Tools & Technologies

• Renewal by Andersen mapping program
• Business applications for data tracking and record-keeping
• Tablets for navigating multiple platforms

ASSUMPTION: Familiarity with the mentioned tools and technologies is not required, as training will be provided. However, candidates with previous experience using similar tools may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Exceptional Service
• Creating Meaningful Opportunities
• Driven by a Commitment to Excellence

Work Style:

• Goal-oriented and self-motivated
• Strong communication skills
• Ability to work effectively in a fast-paced, outdoor environment
• Comfortable with physical activity and various weather conditions

Self-Assessment Questions:

• Do you possess strong communication skills and the ability to engage with potential customers?
• Are you physically capable of walking several miles a day and working in various weather conditions?
• Do you have a goal-oriented mindset and the self-motivation necessary to succeed in a fast-paced, sales-focused role?

ASSUMPTION: Renewal by Andersen values candidates who are committed to providing exceptional service, creating meaningful opportunities, and driving excellence in their roles. Candidates who possess these qualities and are a good fit for the company's work style are more likely to succeed in the position.

⚠️ Potential Challenges

• Working outdoors in various weather conditions
• Walking several miles a day and being on your feet for extended periods
• Engaging with potential customers and handling objections or rejections
• Meeting sales targets and quotas in a fast-paced, competitive environment

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents certain challenges that candidates should be prepared to face. Successful candidates will be those who can overcome these obstacles and thrive in the fast-paced, sales-focused environment.

📈 Similar Roles Comparison

• Compared to other sales or marketing roles, this position places a greater emphasis on physical activity and outdoor work.
• However, it also offers similar opportunities for career growth and development within the company.
• Candidates with previous sales or marketing experience may find this role to be a good fit, as it allows them to leverage their existing skills while also gaining exposure to new aspects of the business.

ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique aspects of the job, such as the focus on door-to-door lead generation and appointment setting, as well as the opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and implementing a door-to-door lead generation strategy for a specific neighborhood or territory
• Collaborating with the Canvassing Program Manager to improve the effectiveness of the canvassing program policies
• Mastering Renewal by Andersen methodology, product, and current promotional offerings to become a Signature Service expert

ASSUMPTION: The sample projects listed above are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and initiatives that associates work on may vary based on the needs of the company and the priorities of the Canvassing Program Manager.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Renewal by Andersen support the growth and development of its associates?
• What opportunities are there for internal growth and career advancement within the company?
• How does the company measure success for this role, and what metrics will I be held accountable for?
• What is the typical career path for someone in this role, and what steps can I take to advance my career within the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success. By inquiring about the challenges, opportunities, and expectations associated with the position, candidates can better understand what it takes to excel in the role and make informed decisions about their career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as sales, marketing, or customer service roles.
• Prepare for the interview by researching Renewal by Andersen and familiarizing yourself with its products and services.
• Be ready to discuss your ability to work effectively in a fast-paced, outdoor environment and your commitment to providing excellent customer service.
• Follow up with the Canvassing Program Manager within one week of submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.