📌 Core Information
🔹 Job Title: Direct Marketing Associate - Irvine, CA
🔹 Company: Renewal by Andersen
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-Time
🔹 Category: Building Construction
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Generating leads through door-to-door canvassing in assigned territory
- Accurately recording data on prospective customers using Renewal by Andersen mapping program and business applications
- Representing the company professionally and maintaining a neat, clean appearance at all times
- Attending company meetings and communicating ideas to improve the canvassing program
- Mastering Renewal by Andersen methodology, products, and promotional offerings
ASSUMPTION: This role requires a high level of physical activity and self-motivation, as canvassers will be working independently in assigned territories.
📋 Key Responsibilities
✅ Vigorously and diligently work to generate leads while engaging in door-to-door campaigning in assigned territory, generating qualified sales opportunities as instructed by the Canvassing Program Manager
✅ Transport self to assigned territory and work independently while representing Renewal by Andersen at all times with the utmost degree of professionalism.
✅ Utilize Renewal by Andersen mapping program, and business applications, to accurately keep records on house-to-house information and data tracking.
✅ Be courteous, neat, clean, and in proper uniform with required municipality permitting at all times
✅ Attend company meetings as required.
✅ Communicate with Canvassing Program Manager ideas that can improve effectiveness of the canvassing program policies of Renewal by Andersen.
✅ Master Renewal by Andersen methodology, product, and current promotional offerings. Become a Signature Service expert
ASSUMPTION: This role involves working outdoors and walking long distances, so physical stamina is essential.
🎯 Required Qualifications
Education: High School Diploma or equivalent required
Experience: No prior experience required
Required Skills:
- Valid Drivers License with a clean driving record
- Minimum age of 18 to be covered under company driving insurance policy
- Reliable transportation to navigate through territory
- Strong verbal communication skills
- Goal-oriented and self-motivated
- Able to navigate through multiple platforms on tablets
- Physically able to stand and walk 3 to 5 miles a day
Preferred Skills:
- Previous canvassing or sales experience
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, having a clean driving record and reliable transportation are crucial for this role due to the requirement of driving to assigned territories.
💰 Compensation & Benefits
Salary Range: Uncapped commission in addition to base pay. Successful candidates are expected to earn over $80,000 on-target earnings (OTE) in the first year. Base pay starts at $20 an hour and is based on several factors including but not limited to work experience, education, geographic location, certifications, etc.
Benefits:
- Medical/Dental/Vision/Life Insurance
- Health Savings Account contributions
- Paid holidays plus PTO
- 401(k) plan & contributions
- Professional development & tuition reimbursement opportunities
- Work-life balance
- Collaboration
- Volunteer opportunities – on company time
- Environmentally conscious business decisions
Working Hours: Full-time, with variable hours depending on territory and lead generation targets
ASSUMPTION: The salary range is estimated based on the provided on-target earnings (OTE) and base pay information. The actual salary may vary based on individual performance and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Building Construction. Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation, a trusted name in quality and innovation for over 120 years.
Company Size: 5,001-10,000 employees. As a large organization, Renewal by Andersen offers numerous opportunities for career growth and development.
Founded: 1995. Renewal by Andersen was founded in Minnesota and has since expanded to over 100 markets across the U.S.
Company Description:
- Renewal by Andersen is committed to improving the lives of its homeowners, team members, families, and communities through exceptional service and meaningful opportunities.
- The company specializes in window and door replacement, offering custom windows, energy-efficient options, and professional installation services.
- Renewal by Andersen is driven by a commitment to quality, innovation, and sustainability.
Company Specialties:
- Window Replacement
- Door Replacement
- Custom Windows
- Energy-Efficient Windows
- Patio Doors
- Entry Doors
- Home Improvement
- Professional Installation Services
- Design Consultation
Company Website: renewalbyandersen.com
ASSUMPTION: Renewal by Andersen's commitment to sustainability is evident in its focus on energy-efficient windows and doors, as well as its environmentally conscious business decisions.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for individuals interested in sales, marketing, or customer service careers.
Reporting Structure: The Direct Marketing Associate reports directly to the Canvassing Program Manager.
Work Arrangement: On-site, with a focus on independent work in assigned territories.
Growth Opportunities:
- As a large organization, Renewal by Andersen offers numerous opportunities for career advancement and internal promotions.
- Successful canvassers may have the opportunity to move into sales or management roles.
- The company's commitment to professional development and tuition reimbursement opportunities can help employees grow both personally and professionally.
ASSUMPTION: While this role is entry-level, there are ample opportunities for growth and advancement within the company for high-performing individuals.
🌍 Location & Work Environment
Office Type: Field-based. The Direct Marketing Associate will primarily work in the field, canvassing assigned territories.
Office Location(s): Irvine, California
Geographic Context:
- Irvine is located in Orange County, California, and is known for its suburban atmosphere and high-quality schools.
- The city offers a mix of urban and suburban living, with numerous parks, shopping centers, and restaurants.
- Irvine has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, with variable hours depending on territory and lead generation targets. Canvassers may work evenings and weekends to reach homeowners who are more likely to be available during these times.
ASSUMPTION: The work environment for this role is primarily outdoors, with a focus on physical activity and self-motivation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Canvassing Program Manager
- In-person or virtual interview with the Canvassing Program Manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Verbal communication skills
- Goal orientation and self-motivation
- Problem-solving abilities
- Adaptability and willingness to learn
- Physical stamina and ability to work outdoors
Application Tips:
- Highlight any relevant experience, such as previous canvassing or sales experience, in your resume and cover letter.
- Demonstrate your strong verbal communication skills and ability to work independently in your application materials.
- Prepare for interview questions that focus on your goal orientation, self-motivation, and problem-solving abilities.
ATS Keywords: Door-to-door canvassing, lead generation, sales opportunities, professionalism, data tracking, mapping program, customer engagement, team collaboration, problem-solving, time management, physical stamina, reliability, transportation navigation, adaptability
ASSUMPTION: Renewal by Andersen uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Renewal by Andersen mapping program
- Business applications for data tracking
- Tablets for navigating multiple platforms
ASSUMPTION: While not explicitly stated, the use of technology, such as tablets and mapping programs, is essential for this role to accurately record data and navigate assigned territories.
👔 Cultural Fit Considerations
Company Values:
- Exceptional service
- Meaningful opportunities
- Quality and innovation
- Sustainability
Work Style:
- Independent and self-motivated
- Goal-oriented and results-driven
- Adaptable and willing to learn
- Professional and customer-focused
Self-Assessment Questions:
- Do you have strong verbal communication skills and the ability to work independently?
- Are you physically able to stand and walk 3 to 5 miles a day?
- Are you goal-oriented and self-motivated?
- Are you comfortable working outdoors and in various weather conditions?
ASSUMPTION: Renewal by Andersen values employees who are independent, self-motivated, and committed to providing exceptional service to its customers.
⚠️ Potential Challenges
- Working outdoors in various weather conditions
- Walking long distances and maintaining physical stamina
- Meeting lead generation targets and sales quotas
- Adapting to a variable work schedule, including evenings and weekends
- Dealing with rejection or resistance from potential customers
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that canvassers must be prepared to overcome.
📈 Similar Roles Comparison
- Compared to other sales or marketing roles, the Direct Marketing Associate position focuses more on lead generation through door-to-door canvassing rather than direct sales or customer acquisition.
- This role requires a higher level of physical activity and self-motivation than many other sales or marketing positions.
- Career paths for successful canvassers may include moving into sales or management roles within the company.
ASSUMPTION: While this role shares some similarities with other sales or marketing positions, it is unique in its focus on lead generation through door-to-door canvassing and the physical demands of the job.
📝 Sample Projects
- Developing a canvassing strategy for a new territory to maximize lead generation
- Creating a script for approaching potential customers and effectively communicating the benefits of Renewal by Andersen's products and services
- Designing a data tracking system to ensure accurate and efficient record-keeping of potential customers
ASSUMPTION: These sample projects are designed to help canvassers succeed in their role and contribute to the overall success of Renewal by Andersen's direct marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Renewal by Andersen support the professional development and growth of its employees?
- What are the typical career paths for successful canvassers within the company?
- How does Renewal by Andersen ensure the safety and well-being of its canvassers while working in the field?
- What resources and training will be provided to help me succeed in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strong verbal communication skills, goal orientation, and self-motivation
- Prepare for interview questions that focus on your ability to work independently, meet lead generation targets, and adapt to a variable work schedule
- Follow up with the Canvassing Program Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
