📌 Core Information
🔹 Job Title: Direct Marketing Associate - Santa Ana, CA
🔹 Company: Renewal by Andersen
🔹 Location: Santa Ana, CA
🔹 Job Type: Full-Time
🔹 Category: Building Construction
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Generating highly qualified leads through door-to-door canvassing
- Accurately recording data on prospective customers and market area
- Representing Renewal by Andersen professionally and courteously at all times
- Working independently and mastering Renewal by Andersen methodology, products, and promotional offerings
- Earning uncapped commission with a base pay starting at $20 per hour
ASSUMPTION: This role requires strong communication skills, physical stamina, and the ability to work independently. Successful candidates should be goal-oriented, self-motivated, and comfortable with navigating multiple platforms on tablets.
📋 Key Responsibilities
✅ Generate leads by engaging in door-to-door canvassing in assigned territory, generating qualified sales opportunities
✅ Transport self to assigned territory and work independently, representing Renewal by Andersen professionally at all times
✅ Utilize Renewal by Andersen mapping program and business applications to accurately keep records on house-to-house information and data tracking
✅ Attend company meetings as required and communicate ideas to improve the canvassing program to the Canvassing Program Manager
✅ Master Renewal by Andersen methodology, products, and current promotional offerings
ASSUMPTION: This role involves a significant amount of walking and standing, so candidates should be physically capable of performing these tasks.
🎯 Required Qualifications
Education: High School Diploma or equivalent
Experience: No specific experience required
Required Skills:
- Valid Drivers License with a clean driving record
- Minimum age of 18 to be covered under company driving insurance policy
- Reliable transportation to navigate through territory
- Strong verbal communication skills
- Goal-oriented and self-motivated
- Able to navigate through multiple platforms on tablets
- Physically able to stand and walk 3 to 5 miles a day
Preferred Skills:
- Previous sales or marketing experience
- Fluency in Spanish
ASSUMPTION: While not required, previous sales or marketing experience and fluency in Spanish may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 OTE (On-Target Earnings) in the first year, with uncapped commission and a base pay starting at $20 per hour
Benefits:
- Medical, Dental, and Vision Insurance
- Life Insurance
- Health Savings Account contributions
- Paid holidays and PTO
- 401(k) plan and contributions
- Professional development and tuition reimbursement opportunities
- Work-life balance and collaboration-focused culture
- Volunteer opportunities on company time
- Environmentally conscious business decisions
- Profit sharing with a target of $4,000 per eligible employee
Working Hours: Full-time, with a typical workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual compensation may vary based on factors such as work experience, education, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Building Construction
Company Size: 5,001-10,000 employees
Founded: 1995
Company Description:
- Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation
- Since opening its first store in Minnesota in 1995, the company has expanded to over 100 markets across the U.S.
- Renewal by Andersen is committed to improving the lives of its homeowners, team members, families, and communities
Company Specialties:
- Window Replacement
- Door Replacement
- Custom Windows
- Energy-Efficient Windows
- Patio Doors
- Entry Doors
- Home Improvement
- Professional Installation Services
- Design Consultation
Company Website: http://www.renewalbyandersen.com
ASSUMPTION: Renewal by Andersen is a well-established company with a strong reputation in the building construction industry. Its commitment to exceptional service and creating meaningful opportunities makes it an attractive employer for job seekers.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: This role reports directly to the Canvassing Program Manager
Work Arrangement: On-site, with a focus on independent work and door-to-door canvassing
Growth Opportunities:
- Advancement to a sales or management role within the company
- Cross-functional learning opportunities within the Andersen Corporation
- Professional development and tuition reimbursement opportunities
ASSUMPTION: While this role is entry-level, there are opportunities for growth and advancement within the company for high-performing employees.
🌍 Location & Work Environment
Office Type: Field-based, with a focus on door-to-door canvassing
Office Location(s): Santa Ana, CA
Geographic Context:
- Santa Ana is the second most populous city in Orange County, California
- The city has a diverse population and a growing economy
- The cost of living in Santa Ana is generally lower than in other major California cities
Work Schedule: Full-time, with a typical workweek of 40 hours, including evenings and weekends as needed
ASSUMPTION: The work schedule for this role may vary depending on the needs of the company and the specific territory being canvassed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Canvassing Program Manager
- In-person or virtual interview with the Canvassing Program Manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Verbal communication skills
- Goal orientation and motivation
- Problem-solving and adaptability
- Physical stamina and ability to perform job tasks
Application Tips:
- Highlight relevant skills and experiences in your resume, such as sales, marketing, or customer service experience
- Tailor your cover letter to the specific role and company, emphasizing your interest in door-to-door canvassing and your ability to work independently
- Prepare for the interview by researching the company and its products, and practicing your responses to common interview questions
ATS Keywords: Door-to-door canvassing, lead generation, sales, marketing, customer engagement, professionalism, data tracking, independent work, physical stamina, reliable transportation, tablet navigation
ASSUMPTION: The application process for this role may vary depending on the specific needs of the company and the number of applicants.
🛠️ Tools & Technologies
- Renewal by Andersen mapping program
- Renewal by Andersen business applications
- Tablet or other mobile device for data tracking and navigation
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the company and the territory being canvassed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Responsible
- Committed to excellence
Work Style:
- Independent
- Goal-oriented
- Adaptable
- Professional
- Physically active
Self-Assessment Questions:
- Do I have strong verbal communication skills and the ability to engage with customers in a professional and courteous manner?
- Am I comfortable working independently and navigating through multiple platforms on a tablet?
- Can I physically stand and walk 3 to 5 miles a day, and perform other job-related tasks as needed?
- Am I motivated by the opportunity to earn uncapped commission and advance within the company?
ASSUMPTION: Renewal by Andersen values employees who are customer-focused, innovative, collaborative, and committed to excellence. Successful candidates should be able to work independently, adapt to changing circumstances, and maintain a professional demeanor at all times.
⚠️ Potential Challenges
- Working outdoors in various weather conditions
- Dealing with rejection from potential customers
- Meeting or exceeding daily and weekly sales targets
- Navigating through multiple platforms on a tablet and accurately recording data
- Maintaining a clean driving record and adhering to company driving policies
ASSUMPTION: While this role offers the opportunity to earn uncapped commission and advance within the company, it also presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other sales or marketing roles, this position has a greater emphasis on door-to-door canvassing and a higher earning potential through uncapped commission
- Unlike many other entry-level sales or marketing roles, this position does not require previous experience in the field
- This role offers the opportunity to gain valuable sales and marketing experience, as well as the potential to advance within the company
ASSUMPTION: While this role shares some similarities with other sales or marketing positions, it also has several unique aspects that set it apart from other entry-level opportunities.
📝 Sample Projects
- Developing a targeted marketing campaign to generate leads in a specific neighborhood
- Conducting market research to identify trends and opportunities in the window and door replacement industry
- Creating and presenting a sales pitch to potential customers, highlighting the benefits of Renewal by Andersen products and services
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. Actual projects may vary depending on the needs of the company and the specific territory being canvassed.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does the company support the professional development and growth of its employees?
- What are the opportunities for advancement within the company, and what steps can I take to position myself for these opportunities?
- How does the company ensure the safety and well-being of its employees, particularly those working in the field?
- What are the specific challenges and rewards of working in this role, according to current or former employees?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and the company, and demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, as well as your interest in door-to-door canvassing and independent work
- Prepare for the interview by researching the company and its products, and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role
- If you are offered the position, carefully review the offer letter and benefits package, and negotiate any terms as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
