📌 Core Information
🔹 Job Title: Direct Marketing Associate - Springfield, MI
🔹 Company: Renewal by Andersen
🔹 Location: Springfield, MI
🔹 Job Type: Full-Time
🔹 Category: Building Construction
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Door-to-door canvassing to generate leads and qualified sales opportunities
- Accurate data tracking and record-keeping using Renewal by Andersen mapping program and business applications
- Professional representation of the company at all times
- Collaboration with the Canvassing Program Manager to improve canvassing program effectiveness
ASSUMPTION: This role requires strong communication skills, self-motivation, and the ability to work independently in a fast-paced environment.
📋 Key Responsibilities
✅ Generate leads through door-to-door canvassing in assigned territories, creating qualified sales opportunities
✅ Accurately record data on prospective customers and targeted market areas using provided tools and applications
✅ Transport self to assigned territory and work independently, representing Renewal by Andersen professionally at all times
✅ Attend company meetings as required and communicate ideas to improve canvassing program effectiveness
✅ Master Renewal by Andersen methodology, products, and current promotional offerings to become a Signature Service expert
ASSUMPTION: This role involves physical activity, including walking 3 to 5 miles a day and standing for extended periods.
🎯 Required Qualifications
Education: High School Diploma or equivalent
Experience: No prior experience required
Required Skills:
- Strong verbal communication skills
- Goal-oriented and self-motivated
- Able to navigate through multiple platforms on tablets
- Physically able to stand and walk 3 to 5 miles a day
Preferred Skills:
- Previous sales or customer service experience
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, having a clean driving record is likely required due to the need for reliable transportation and driving to assigned territories.
💰 Compensation & Benefits
Salary Range: $20 per hour (base pay) + uncapped commission (OTE: $80,000 in the first year)
Benefits:
- Medical, Dental, and Vision Insurance
- Health Savings Account contributions
- Paid holidays and PTO
- 401(k) plan & contributions
- Professional development and tuition reimbursement opportunities
- Work-life balance and collaboration-focused culture
- Volunteer opportunities on company time
- Environmentally conscious business decisions
- 10,000+ employees and career opportunities nationwide
Working Hours: Full-time, with variable hours based on assigned territory and canvassing schedule
ASSUMPTION: The salary range provided is an estimate based on the information given in the job description. Actual compensation may vary based on factors such as work experience, education, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Building Construction - specifically, window and door replacement services
Company Size: 5,001-10,000 employees (nationwide)
Founded: 1995 (as the full-service replacement window and door division of Andersen Corporation)
Company Description:
- Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation, a trusted name in quality and innovation for over 120 years.
- The company specializes in window replacement, door replacement, custom windows, energy-efficient windows, patio doors, and entry doors, offering professional installation services and design consultation.
- Renewal by Andersen has expanded to over 100 markets across the U.S., becoming one of the largest replacement window companies in the country.
Company Specialties:
- Window Replacement
- Door Replacement
- Custom Windows
- Energy-Efficient Windows
- Patio Doors
- Entry Doors
- Home Improvement
- Professional Installation Services
- Design Consultation
Company Website: http://www.renewalbyandersen.com
ASSUMPTION: Renewal by Andersen is committed to providing exceptional service and creating meaningful opportunities for its employees and customers.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and advancement within the company
Reporting Structure: The Direct Marketing Associate reports directly to the Canvassing Program Manager
Work Arrangement: On-site, with travel to assigned territories required
Growth Opportunities:
- Advancement to management or leadership roles within the company
- Expansion of responsibilities and territory size based on performance
- Opportunities for professional development and training
ASSUMPTION: Successful performance in this role may lead to increased compensation, additional responsibilities, and career advancement opportunities.
🌍 Location & Work Environment
Office Type: Field-based, with no central office location specified for this role
Office Location(s): Springfield, MI (with potential travel to other nearby areas)
Geographic Context:
- Springfield, MI is located in the southern part of the state, approximately 30 miles southwest of Lansing and 60 miles east of Grand Rapids.
- The area offers a mix of urban and rural environments, with a population of around 50,000 people.
- The climate is humid continental, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with variable hours based on assigned territory and canvassing schedule. The role requires the ability to work independently and manage time effectively.
ASSUMPTION: The work environment may vary depending on the specific territory assigned, but the role generally involves working outdoors and interacting with potential customers in residential areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Canvassing Program Manager
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to engage with potential customers
- Goal orientation and self-motivation
- Problem-solving and time management skills
- Adaptability and ability to work independently
Application Tips:
- Highlight relevant skills and experiences, such as previous sales or customer service roles, in your resume and cover letter.
- Demonstrate your understanding of the role and the company's mission in your application materials.
- Prepare examples of your ability to work independently and manage your time effectively.
ATS Keywords: Door-to-door canvassing, lead generation, sales opportunities, data tracking, professional representation, collaboration, canvassing program effectiveness, customer engagement, home improvement, window replacement, door replacement
ASSUMPTION: The application process may include assessments or simulations to evaluate the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Renewal by Andersen mapping program
- Business applications for data tracking and record-keeping
- Tablets or other mobile devices for data entry and navigation
ASSUMPTION: The specific tools and technologies used may vary depending on the territory assigned and the company's ongoing technological developments.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Responsibility
- Innovation
- Collaboration
Work Style:
- Goal-oriented and self-motivated
- Adaptable and able to work independently
- Strong communication and customer engagement skills
- Committed to providing exceptional service and creating meaningful opportunities
Self-Assessment Questions:
- How do you stay motivated and focused when working independently in a fast-paced environment?
- Can you provide an example of a time when you had to engage with a difficult customer and how you handled the situation?
- How do you prioritize your time and manage multiple tasks or projects simultaneously?
ASSUMPTION: Renewal by Andersen values employees who are committed to their mission, dedicated to providing exceptional service, and eager to grow both personally and professionally.
⚠️ Potential Challenges
- Working outdoors in various weather conditions
- Engaging with potential customers who may be initially resistant or uninterested
- Meeting or exceeding daily and weekly lead generation targets
- Adapting to changes in assigned territory or canvassing schedule
- Managing time effectively and balancing multiple priorities
ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating strong communication skills, self-motivation, and adaptability.
📈 Similar Roles Comparison
- Compared to other sales or marketing roles, this position focuses more on door-to-door canvassing and less on traditional sales techniques or digital marketing strategies.
- In the home improvement industry, this role is unique in its focus on lead generation through direct customer engagement rather than relying on inbound leads or referrals.
- Career progression in this role may involve advancing to management or leadership positions within the company, similar to other sales or marketing roles.
ASSUMPTION: While this role may differ from other sales or marketing positions in its focus on door-to-door canvassing, it shares many of the same career progression opportunities and skill requirements.
📝 Sample Projects
- Developing a targeted canvassing strategy for a specific neighborhood or demographic
- Creating a customer engagement plan to improve lead conversion rates
- Collaborating with the Canvassing Program Manager to optimize data tracking and record-keeping processes
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that a successful Direct Marketing Associate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical daily or weekly schedule for this role?
- How does the company support the professional development and growth of its employees in this position?
- What are the most important qualities or skills for success in this role, according to the Canvassing Program Manager?
- How does the company measure success and performance in this role, and what opportunities are there for advancement or recognition?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your ability to work independently, manage your time effectively, and engage with potential customers
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
