Direct Marketing Manager

📌 Core Information

🔹 Job Title: Direct Marketing Manager

🔹 Company: The Premier League

🔹 Location: London, UK

🔹 Job Type: Full Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing direct communication strategy for Premier League fans
• Campaign management across multiple channels
• Collaborating with internal and external stakeholders
• Performance analysis and strategy development
• Team leadership and personnel development

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong interpersonal skills to effectively communicate with various stakeholders.

📋 Key Responsibilities

✅ Manage the delivery of direct communication strategy

✅ Plan and execute campaigns, with a focus on email marketing and app push notifications

✅ Assist in developing and implementing direct marketing strategy

✅ Analyze campaign performance and provide insights

✅ Oversee the work of Digital Marketing Executives and support their career growth

✅ Collaborate with internal and external stakeholders to promote Premier League and partner products

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in direct marketing campaigns, with knowledge of collaborating with multiple stakeholders

Required Skills:

• Proven experience in campaign management across multiple channels
• Knowledge of marketing automation tools and platforms
• Strong strategic awareness and data-driven analysis skills
• Excellent copywriting skills in English
• Keen attention to detail and high standards in execution
• Knowledge of the digital landscape and trends
• Passion for sports and understanding of the media sector

Preferred Skills:

• Experience playing Fantasy Premier League
• Experience with eCommerce campaigns and sales marketing copywriting

ASSUMPTION: Candidates with a strong background in direct marketing, excellent communication skills, and a keen interest in sports and digital trends are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Digital Marketing Manager role in London)

Benefits:

• Competitive pension scheme
• Private medical insurance
• Life assurance
• Income protection
• 25 days' annual leave (plus bank holidays)
• Flexible working hours

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in London. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: The Premier League is a nonprofit organization focused on philanthropic fundraising services, supporting various community initiatives through professional football club community organizations.

Company Size: 11-50 employees. This size allows for a more intimate work environment and closer collaboration with senior leadership.

Founded: 2010. The Premier League Charitable Fund has been supporting communities for over a decade, with a strong track record of impact.

Company Description:

• One of the biggest sport charities in the world
• Distributes funding to professional football club community organizations
• Addresses important societal issues and has life-changing impact in local communities

Company Specialties:

• Community development through sports
• Partnerships with professional football clubs and organizations
• Fundraising and grant management

Company Website: https://www.premierleague.com/plcf

ASSUMPTION: Working at the Premier League Charitable Fund offers the opportunity to make a significant impact on communities through the power of sports.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and development

Reporting Structure: The Direct Marketing Manager will report directly to the Senior Digital Marketing Manager and oversee the work of Digital Marketing Executives

Work Arrangement: On-site, with potential for flexible working hours

Growth Opportunities:

• Potential to progress to a senior role within the digital marketing team
• Opportunities to work on high-impact campaigns and initiatives
• Chance to develop leadership and mentoring skills through managing team members

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 57 North Wharf Road, London, England W2 1HQ, GB

Geographic Context:

• London offers a vibrant cultural scene, diverse communities, and excellent connectivity
• The office is located in the Paddington area, with easy access to public transportation
• London is home to numerous sports facilities and events, providing ample opportunities for networking and professional development

Work Schedule: Standard office hours, with potential for flexible working and remote work arrangements

ASSUMPTION: The location and work environment offer a dynamic and engaging setting for professionals, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Campaign management skills and experience
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your passion for sports and understanding of the media sector
• Prepare examples of successful direct marketing campaigns you've managed
• Research the Premier League Charitable Fund and be ready to discuss how your skills and experience align with their mission

ATS Keywords: Direct Marketing, Campaign Management, Stakeholder Collaboration, Performance Analysis, Digital Marketing Strategy, Team Leadership, Copywriting, English, Sports, Media Sector

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to manage direct marketing campaigns and collaborate effectively with stakeholders.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools and analytics platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and making a positive impact
• Collaboration and teamwork
• Integrity and professionalism
• Innovation and continuous learning

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you demonstrate passion for sports and making a positive impact in your current role?
• Can you provide an example of a time when you successfully collaborated with multiple stakeholders to achieve a common goal?
• How do you stay up-to-date with the latest trends and developments in the digital marketing landscape?

ASSUMPTION: Candidates who align with the company's values and thrive in a dynamic, collaborative work environment are likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced nature of the digital marketing landscape
• Balancing strategic thinking with hands-on campaign management
• Working in a high-pressure environment with tight deadlines

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work in the nonprofit sector and make a tangible impact on communities
• While the core responsibilities are similar to other digital marketing roles, the focus on stakeholder collaboration and community development sets this role apart
• Career progression may involve moving into a senior role within the digital marketing team or exploring opportunities in other areas of the organization

ASSUMPTION: This role offers a unique blend of digital marketing experience and the opportunity to make a positive impact on communities, making it an attractive option for candidates seeking a meaningful and challenging career.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to engage a specific segment of Premier League fans
• Collaborating with internal stakeholders to create and promote a new community initiative, including developing marketing materials and managing campaign launch
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to senior leadership

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does the Premier League Charitable Fund support the growth and development of its employees?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role help address them?
• How does the organization measure the success of its community initiatives, and how does this role contribute to those efforts?
• What opportunities are there for collaboration with other departments or external partners in this role?

ASSUMPTION: These questions are designed to provide insight into the team structure, company culture, and growth opportunities available in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful direct marketing campaigns you've managed
• Research the Premier League Charitable Fund and be ready to discuss how your skills and experience align with their mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.