Direct Marketing Manager

📌 Core Information

🔹 Job Title: Direct Marketing Manager

🔹 Company: Chubb Group of Insurance Companies

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full time

🔹 Category: Insurance

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive customer engagement and sales
• Analyzing market trends and adjusting campaigns accordingly
• Collaborating with cross-functional teams to ensure marketing efforts align with business objectives
• Managing marketing budgets and allocating resources effectively

ASSUMPTION: This role requires a strong understanding of data analysis and campaign management, as well as excellent communication skills to effectively collaborate with various teams.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive customer engagement and sales

✅ Analyze market trends and adjust campaigns accordingly

✅ Collaborate with cross-functional teams to ensure marketing efforts align with business objectives

✅ Manage marketing budgets and allocate resources effectively

✅ Monitor and report on campaign performance using relevant metrics and KPIs

✅ Stay up-to-date with industry trends and best practices in direct marketing

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a data-driven mindset to continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in direct marketing, with a focus on data analysis and campaign management

Required Skills:

• Proven experience in developing and executing direct marketing campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English
• Proficiency in marketing automation tools and CRM systems

Preferred Skills:

• Experience with marketing analytics tools (e.g., Google Analytics, Tableau)
• Knowledge of the insurance industry
• Fluency in additional languages

ASSUMPTION: While knowledge of the insurance industry is not explicitly required, it may be beneficial for candidates to have some understanding of the industry to effectively tailor marketing campaigns.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between THB 800,000 - 1,200,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-senior level marketing roles in Bangkok.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Chubb insurance products

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for occasional overtime or work from home as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Chubb is a global insurance company that provides a wide range of property and casualty, accident and health, reinsurance, and life insurance coverage.

Company Size: Chubb is a large company with over 41,000 employees worldwide. This means there are ample opportunities for career growth and development.

Founded: Chubb was founded in 1882 and has a long history of providing insurance solutions to individuals and businesses.

Company Description:

• Chubb is a global leader in property and casualty insurance, providing coverage for businesses and individuals around the world.
• The company offers a wide range of insurance products and services, including commercial property and casualty, personal lines, reinsurance, and life insurance.
• Chubb is committed to providing exceptional service and innovative solutions to its customers.

Company Specialties:

• Property and casualty insurance
• Accident and health insurance
• Reinsurance
• Life insurance

Company Website: https://www.chubb.com/th

ASSUMPTION: Chubb's extensive experience and global presence provide a stable and supportive environment for employees to grow and develop their careers.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and leadership skills.

Reporting Structure: The Direct Marketing Manager reports directly to the Marketing Director and may oversee a team of marketing specialists.

Work Arrangement: This role is on-site, with some flexibility for occasional work from home or overtime as needed.

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expansion into other areas of marketing or related fields
• Opportunities to work on international projects or assignments

ASSUMPTION: Chubb's large size and global presence provide numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Chubb's Bangkok office is a modern, professional environment with collaborative workspaces and amenities.

Office Location(s): 7700 Irvine Center Dr, Irvine, CA 92618, US

Geographic Context:

• Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities.
• The city offers a wide range of cultural attractions, dining options, and entertainment venues.
• Bangkok has a tropical monsoon climate, with hot and humid weather year-round.

Work Schedule: The standard workweek is 40 hours, with some flexibility for occasional overtime or work from home as needed.

ASSUMPTION: The work environment at Chubb's Bangkok office is collaborative and supportive, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• In-person or video interview with the hiring manager and/or other team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with Chubb's values

Application Tips:

• Highlight your relevant experience in direct marketing and campaign management
• Include specific examples of successful marketing campaigns you've led or contributed to
• Tailor your resume and cover letter to emphasize your fit for this role and Chubb's company culture

ATS Keywords: Direct marketing, campaign management, data analysis, marketing strategy, customer engagement, sales, marketing automation, CRM, marketing analytics, industry trends

ASSUMPTION: Chubb's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through their application materials and interviews.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, Zoho CRM)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client focus
• Collaboration
• Expertise
• Innovation

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in direct marketing?
• Can you provide an example of a successful marketing campaign you've led or contributed to, and what made it successful?
• How do you approach collaborating with cross-functional teams to ensure marketing efforts align with business objectives?

ASSUMPTION: Chubb values employees who are data-driven, collaborative, and results-focused, and who align with the company's core values.

⚠️ Potential Challenges

• Managing a marketing budget and allocating resources effectively
• Keeping up with industry trends and best practices in direct marketing
• Balancing the need for data-driven decision-making with the need for creativity and innovation
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong analytical skills, a data-driven mindset, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to other direct marketing manager positions, but may have a greater focus on data analysis and campaign management than roles in other industries.
• In the insurance industry, this role may require a greater understanding of the unique needs and challenges of insurance customers.
• Career paths for this role may include advancement to senior marketing roles or management positions within Chubb or other insurance companies.

ASSUMPTION: While this role is similar to other direct marketing manager positions, the specific requirements and context may vary depending on the industry and company.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase customer engagement and sales
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Managing a marketing budget to maximize ROI and achieve business objectives

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects a candidate would work on.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within Chubb, such as sales or product development?
• What opportunities are there for professional development and growth within this role and Chubb?
• How does Chubb approach data privacy and security in its marketing efforts?
• What is the company culture like at Chubb, and how does this role fit into that culture?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for interviews by researching Chubb's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.