Direct Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Direct Marketing Manager (m/w/d)

🔹 Company: endios GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer experience strategies
• Segmenting customers and creating relevant content strategies
• Managing automated CRM campaigns and optimizing them for better results
• Supporting partners with effective marketing materials
• Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Developing and implementing customer experience strategies for both new and existing customers

✅ Segmenting customers and creating relevant content strategies for different target groups

✅ Managing and optimizing automated CRM campaigns to improve customer engagement and satisfaction

✅ Supporting partners with effective marketing materials to position endios effectively in the market

✅ Creating clear and concise content that resonates with target audiences and drives action

✅ Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives

ASSUMPTION: This role requires a strong understanding of B2B marketing, indirect partner sales, and CRM tools. Experience in the energy sector or related industries would be beneficial.

🎯 Required Qualifications

Education: A relevant degree (e.g., PR, Marketing, Digital Media) or equivalent training

Experience: At least 5-10 years of experience in marketing, with a focus on direct marketing and/or CRM marketing

Required Skills:

• Proven experience in B2B marketing and indirect partner sales
• Strong analytical skills and data-driven mindset
• Excellent communication skills in German and English
• Excellent organizational skills and the ability to work independently
• Proficient in CRM tools (e.g., Adito)

Preferred Skills:

• Experience in the energy sector or related industries
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong understanding of customer experience strategies, content marketing, and CRM campaign management. Familiarity with the energy sector or related industries would be an asset.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• 30 days of vacation
• Remote work options
• Attractive compensation and additional benefits (HVV ProfiCard, subsidy for BAV, etc.)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the company size, industry standards, and the level of experience required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: endios operates in the IT services and IT consulting sector, focusing on the energy industry and smart city solutions.

Company Size: endios is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: endios was founded in 2014 and has since grown to become a market leader in Germany, serving over 100 energy providers as clients.

Company Description:

• endios connects energy providers with their customers through modern, user-friendly apps
• The company offers a dynamic platform ecosystem that can be easily extended by third parties and tailored to each energy provider's needs
• endios enables direct and effective communication with customers, fosters a deep understanding of their needs, and supports cost reduction through digital self-service offerings

Company Specialties:

• Energy supply
• City utilities
• Smart cities

Company Website: https://www.endios.de

ASSUMPTION: endios is a growing company with a strong focus on innovation and customer-centric solutions. It values motivated employees who can contribute to its continued success.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Direct Marketing Manager reports directly to the management team and works closely with cross-functional teams, including sales, product, and technology.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be present in the Hamburg office for three days per week.

Growth Opportunities:

• Expanding the company's customer base and market share
• Developing and implementing new marketing strategies and campaigns
• Contributing to the company's overall growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as endios continues to expand its customer base and market share.

🌍 Location & Work Environment

Office Type: endios has a modern, collaborative office space in Hamburg, Germany.

Office Location(s): Am Sandtorkai 68, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and an important hub for the energy industry
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
• Hamburg is home to numerous international companies and organizations, providing ample networking opportunities

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work remotely for two days per week.

ASSUMPTION: endios offers a dynamic and collaborative work environment, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role and company culture in more detail
• Final decision and job offer

Key Assessment Areas:

• Marketing and CRM expertise
• Analytical and strategic thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategies and CRM campaign management experience in detail
• Demonstrate your understanding of the energy industry and endios' business model
• Showcase your ability to work effectively with cross-functional teams and adapt to a dynamic work environment

ATS Keywords: Customer Experience, Content Strategy, CRM Campaigns, B2B Marketing, Analytical Thinking, Data-Driven, Creative Ideas, Organizational Skills, German Language, English Language

ASSUMPTION: endios uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• CRM tools (e.g., Adito)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Office suite (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: endios uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and agile
• Data-driven and analytical
• Collaborative and inclusive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: endios values motivated, innovative, and collaborative employees who can contribute to its continued success in the energy industry.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to a dynamic and growing company environment
• Working with diverse stakeholders, including energy providers, partners, and customers
• Keeping up with industry trends and technological advancements in marketing and CRM

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the energy industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on CRM campaign management and customer experience strategies
• The energy industry presents unique challenges and opportunities for marketing professionals
• This role offers a unique blend of strategic planning, analytical thinking, and cross-functional collaboration

ASSUMPTION: This role is distinct from other marketing positions, offering a unique combination of skills and experiences for the right candidate.

📝 Sample Projects

• Developing and implementing a customer segmentation strategy for a major energy provider
• Optimizing automated CRM campaigns to improve customer engagement and satisfaction
• Creating targeted content and marketing materials for a smart city initiative

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Direct Marketing Manager role at endios.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does endios support the professional development and growth of its employees?
• What are the biggest challenges facing the energy industry, and how does endios address them?
• How does endios foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching endios' business model and marketing strategies
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.