Direct Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Direct Marketing Manager (m/w/d)

🔹 Company: endios GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer experience strategies
• Creating and optimizing automated CRM campaigns
• Supporting partners with effective marketing materials
• Collaborating with cross-functional teams to achieve business goals
• Continuously improving marketing processes and tools

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, growing environment.

📋 Key Responsibilities

✅ Segmenting customers and developing customer journeys

✅ Creating a relevant content strategy for various touchpoints

✅ Developing and optimizing automated CRM campaigns

✅ Supporting partners with impactful marketing materials

✅ Ensuring clear and concise communication tailored to target audiences

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Relevant degree or equivalent training in marketing, communications, or a related field

Experience: 5-10 years of experience in marketing, with a focus on direct marketing or CRM marketing

Required Skills:

• Proven experience in B2B marketing and indirect partner sales
• Strong analytical skills and data-driven mindset
• Excellent communication skills in German and English
• Familiarity with CRM tools (e.g., Adito)
• Creative thinking and ability to develop innovative marketing strategies
• Strong organizational skills and ability to work independently

Preferred Skills:

• Experience in the energy sector or related industries
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with a strong background in marketing and a passion for customer experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• 30 days of vacation
• Remote work option (2 days per week)
• Attractive, competitive salary
• HVV ProfiCard
• Subsidy for BAV

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Hamburg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: endios is a market leader in Germany, providing a platform ecosystem that connects utility companies with their customers, enabling direct and effective communication, and supporting cost reduction through digital self-service offers.

Company Size: endios has 52 employees, making it a small to mid-sized company where applicants can have a significant impact and contribute to growth.

Founded: endios was founded in 2014 and has since become the market leader in its sector.

Company Description:

• endios offers a dynamic platform ecosystem that is easily extensible by third parties and can be configured for any utility company.
• The platform enables a direct and effective dialogue with customers, fosters a deep understanding of their needs, and supports cost reduction through digital self-service offers.
• endios is a partner of all relevant ERP systems and can provide a new app in just a few days without creating a complex IT project.

Company Specialties:

• Energy supply
• Utility companies
• City and smart city

Company Website: endios.de

ASSUMPTION: endios' focus on innovation and customer experience creates an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing.

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• As endios continues to grow, there will be opportunities for the Direct Marketing Manager to take on more responsibilities and potentially lead a team.
• The company encourages continuous learning and professional development.

ASSUMPTION: This role offers excellent growth potential for the right candidate, as endios is a growing company with a strong market position.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Am Sandtorkai 68, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a high quality of life, with a vibrant cultural scene, numerous parks, and a diverse range of neighborhoods.
• The office is located in the Hammerbrook district, close to the Elbe River and the city center.
• Hamburg has a temperate oceanic climate, with mild winters and cool summers.

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the modern office space fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site interview with the hiring manager and/or team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven mindset
• Communication skills and ability to work effectively with cross-functional teams
• Cultural fit and alignment with endios' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to customer experience and CRM campaign optimization.
• Demonstrate your ability to work effectively in a dynamic, growing environment.

ATS Keywords: Customer experience, content strategy, CRM campaigns, B2B marketing, analytical thinking, data-driven work, creative ideas, organizational skills, German language, English language

ASSUMPTION: endios uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.

🛠️ Tools & Technologies

• CRM tools (e.g., Adito)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong passion for customer experience and a proven track record of developing effective marketing strategies?
• Are you comfortable working in a dynamic, growing environment and able to adapt to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with endios' values and work style are more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• The role requires a strong focus on data analysis and continuous improvement, which may be challenging for candidates who prefer a more creative or strategic focus.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role may require occasional travel to meet with partners or attend industry events.
• The energy sector can be complex and regulated, which may present unique challenges for marketing efforts.

ASSUMPTION: Candidates should carefully consider their preferences and skills when applying for this role, as it may present unique challenges that require a strong fit with the company and the role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or CRM Manager role in other industries, but with a focus on the energy sector and utility companies.
• endios' focus on customer experience and innovation sets it apart from other companies in the industry.
• Candidates with experience in B2B marketing or CRM marketing in other industries may find this role to be a good fit, but should be prepared to learn about the unique aspects of the energy sector.

ASSUMPTION: Candidates should research the energy sector and endios' unique approach to marketing to ensure a good fit for their skills and interests.

📝 Sample Projects

• Developing and implementing a customer segmentation strategy for a utility company
• Optimizing automated CRM campaigns to improve customer engagement and reduce churn
• Creating a content strategy for a new product launch, tailored to the needs of different customer segments

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Direct Marketing Manager may be expected to perform, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer experience and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but candidates should also prepare their own questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching endios and the energy sector, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.