📌 Core Information
🔹 Job Title: Direct Marketing Program Manager
🔹 Company: AAA Life Insurance Company
🔹 Location: Livonia, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies for specific customer and product lines within direct mail and digital channels.
- Accounting for the marketing and profit & loss of the Direct Marketing team's product lines.
- Formulating campaign strategies and implementing marketing initiatives to reach overall goals for growth in marketing share and profit.
- Collaborating with cross-functional teams to align marketing strategies with overall business objectives.
- Analyzing campaign performance and recommending course corrections to the Direct Marketing leadership team.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing success.
📋 Key Responsibilities
✅ Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus.
✅ Utilize data-driven insights to understand customer needs, pain points, and opportunities within each segment.
✅ Develop and implement targeted marketing strategies for customer segments.
✅ Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
✅ Partner with the direct marketing team to develop and execute multi-channel marketing campaigns, including direct mail and digital initiatives.
✅ Establish key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives at the customer segment level.
✅ Analyze campaign performance and recommend proposed course corrections to the Direct Marketing leadership team.
✅ Develop campaign proformas for Direct Marketing leadership review and approval.
✅ Provide creative direction and develop direct mail marketing tactics with agencies, ensuring key deliverables and the creative integrity of the design and copy.
✅ Assist in the preparation of annual marketing strategy and business plans for the Direct Marketing unit.
✅ Maintain awareness of the competitive environment, insurance industry, and key industry regulations that may impact their program and/or business model and strategic objectives of Direct Marketing overall.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or a related field preferred.
Experience: 5+ years of proven experience in relevant marketing roles.
Required Skills:
- Strong analytical skills with the ability to interpret quantitative and qualitative data.
- Experience with direct mail and digital marketing channels.
- Proven experience in developing and implementing marketing strategies.
- Ability to collaborate effectively with cross-functional teams.
- Strong project management skills.
- Proficiency in data analysis tools and marketing automation platforms.
Preferred Skills:
- Insurance marketing experience.
- Familiarity with the insurance industry and key regulations.
- Experience with campaign performance analysis and optimization.
ASSUMPTION: Candidates with a strong background in data-driven marketing and experience in the insurance industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Program Manager with 5-10 years of experience in the insurance industry in the Livonia, MI area)
Benefits:
- Enjoy a hybrid work environment that promotes work-life balance.
- Comprehensive medical, dental, and vision coverage starting from your first day.
- Employer 401k match and employer contribution to a pension plan.
- Generous PTO and paid parental leave to support your family needs.
- Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 501-1,000 employees
Founded: 1969
Company Description:
- AAA Life Insurance Company is a leading provider of life insurance products to AAA members, delivering financial security and peace of mind through innovative products and exceptional customer service.
- The company is built on the trust Americans place in the AAA brand and is committed to fulfilling its promise to AAA members by ensuring a smooth and easy process in securing life insurance coverage.
- AAA Life has a rating of A (Excellent) from AM Best and has over 1.6 million active policies.
Company Specialties:
- Life Insurance and Annuities at competitive rates
Company Website: http://www.aaalife.com
ASSUMPTION: AAA Life Insurance Company is a well-established and reputable organization in the insurance industry, with a strong focus on providing exceptional customer service and innovative life insurance products.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Creative Development and Strategic Acquisition.
Work Arrangement: Hybrid (On-site and Remote) - Typically 2-3 days per week on-site, with flexibility for remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the Direct Marketing team or other departments.
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business.
- Chance to develop leadership skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): Livonia, MI, and Omaha, NE
Geographic Context:
- Livonia, MI is a suburb of Detroit, offering a mix of urban and suburban living with a variety of amenities and attractions nearby.
- The office is conveniently located near major highways and public transportation options.
- The Livonia area has a cost of living that is slightly above the national average but offers a high quality of life with good schools and a strong sense of community.
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Director of Creative Development and Strategic Acquisition and other team members.
- Final interview with the Vice President of Direct Marketing.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and campaign development skills.
- Data analysis and interpretation abilities.
- Collaboration and communication skills.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight your relevant marketing experience and accomplishments in your resume, focusing on data-driven results and strategic initiatives.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
ATS Keywords: Marketing strategy, data analysis, campaign development, collaboration, insurance marketing, customer segmentation, performance measurement, project management
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting members first
- Enhancing the AAA brand
- Inclusive diversity
- Working in symphony to drive results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate putting members first in your daily work?
- Can you provide an example of a time when you enhanced a brand through your marketing efforts?
- How have you fostered inclusive diversity in your previous roles, and what steps would you take to continue doing so at AAA Life?
- Describe a situation where you had to adapt to significant changes in your work environment or priorities. How did you handle it, and what was the outcome?
- Can you share an example of a time when you drove results through your marketing efforts, and how did you measure success?
ASSUMPTION: AAA Life Insurance Company values a collaborative, data-driven, and inclusive work environment, and candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with cross-functional teams and stakeholders, necessitating effective communication and collaboration skills.
- Keeping up with industry trends and regulatory changes, requiring continuous learning and adaptability.
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing program manager roles, this position offers a unique focus on the insurance industry and the opportunity to work with a well-established and reputable organization.
- Industry-specific context: The insurance industry is highly regulated and competitive, requiring a strong understanding of industry trends and regulations to develop effective marketing strategies.
- Career path comparison: This role offers opportunities for professional growth and development within the organization, as well as the chance to gain experience in various aspects of the business through diverse projects and campaigns.
ASSUMPTION: This role offers a unique blend of industry-specific experience, organizational stability, and opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a new life insurance product, resulting in a 15% increase in sales within the first six months.
- Conducting a customer segmentation analysis and identifying key demographics, preferences, and behaviors for focus, leading to a 10% increase in customer engagement with targeted marketing efforts.
- Collaborating with cross-functional teams to develop and launch a multi-channel marketing campaign, including direct mail and digital initiatives, to promote an existing life insurance product, resulting in a 20% increase in sales within the first year.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the marketing program manager role at AAA Life Insurance Company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Direct Marketing team, and how this role fits into the overall organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does AAA Life Insurance Company support the professional growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a time when the company adapted to significant changes in the market or industry, and how did the marketing team play a role in that process?
- What steps does AAA Life Insurance Company take to foster an inclusive and diverse work environment, and how can this role contribute to that effort?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments, focusing on data-driven results and strategic initiatives.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
- If selected for an interview, research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
- Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
