📌 Core Information
🔹 Job Title: Direct Marketing & Promotions Representative
🔹 Company: IIM Group
🔹 Location: Alexandria, Virginia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, coordinating, and implementing multi-channel marketing campaigns
- Collaborating with sales executives, business managers, and marketing professionals
- Delivering powerful campaigns, planning live events, crafting persuasive marketing messages, and tracking results
- Growing skills in various marketing directions and contributing to corporate goals
ASSUMPTION: This role requires a creative and independent self-starter with strong written and verbal communication skills. Prior marketing, sales, and hospitality experience is preferred but not required.
📋 Key Responsibilities
✅ Assist with the development, coordination, and implementation of multi-channel marketing campaigns
✅ Work with sales executives, business managers, and marketing professionals to achieve corporate goals
✅ Deliver impactful marketing strategies, including crafting persuasive marketing messages and tracking results
✅ Plan and execute live events, and contribute to overall brand awareness and growth
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, sales, or hospitality
Required Skills:
- Strong written and verbal communication skills
- Proven ability to work independently and in a team environment
- Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, marketing automation)
- Basic knowledge of marketing principles and best practices
Preferred Skills:
- Experience with event planning and execution
- Fluency in additional languages
- Knowledge of the hospitality industry
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong skillset may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on experience and industry standards for entry-level marketing roles in the Alexandria, VA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee development and training opportunities
Working Hours: Full-time (40 hours per week), with flexibility for event planning and execution
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Alexandria, VA area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Small (11-50 employees)
Founded: 2000 (estimated, based on LinkedIn profile)
Company Description:
- IIM Group is a diversified information company with deep roots in various markets
- They deliver essential marketing services tailored to meet the needs of their customers
- Their focus is on brand awareness, targeted and cross-marketing, management development, and promotions
Company Specialties:
- Direct marketing and promotions
- Brand awareness campaigns
- Event planning and execution
- Marketing strategy and consulting
Company Website: iimcommunicationsinc.com
ASSUMPTION: IIM Group is a small, privately-held company with a focus on marketing services. Their size allows for a more intimate work environment and the opportunity for employees to make a significant impact.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: Reports directly to the Manager of Corporate Marketing
Work Arrangement: On-site, with flexibility for remote work when needed (e.g., for event planning and execution)
Growth Opportunities:
- Learning and developing marketing skills in various areas
- Contributing to overall brand awareness and growth
- Potential career advancement within the marketing department or related fields
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 8850 Richmond Hwy, Alexandria, Virginia 22309, US
Geographic Context:
- Alexandria, Virginia is located in the Washington, D.C. metropolitan area
- The city offers a mix of urban and suburban living, with a variety of cultural attractions and recreational opportunities
- The cost of living in Alexandria is generally higher than the national average
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event planning and execution
ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the marketing department and the company as a whole.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss qualifications and fit for the role
- Final interview or assessment to evaluate skills and fit for the company
Key Assessment Areas:
- Communication skills (written and verbal)
- Creativity and problem-solving abilities
- Collaboration and teamwork skills
- Understanding of marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of marketing principles and best practices in your application materials
- Showcase your creativity and problem-solving abilities through examples of past projects or achievements
ATS Keywords: Direct Marketing, Promotions, Campaign Development, Event Planning, Marketing Strategy, Brand Awareness, Customer Needs Assessment, Sales, Hospitality, Marketing, Communication, Collaboration, Initiative, Curiosity
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments to evaluate communication skills, cultural fit, and qualifications for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software (e.g., CRM, marketing automation)
- Event planning and management tools
- Social media platforms
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with experience and training.
👔 Cultural Fit Considerations
Company Values:
- Investment in employee development and growth
- Collaboration and teamwork
- Customer focus and commitment to excellence
Work Style:
- Creative and independent self-starters
- Strong written and verbal communication skills
- Willingness to learn and adapt in a dynamic environment
Self-Assessment Questions:
- Do you have strong written and verbal communication skills?
- Are you a creative and independent self-starter with a willingness to learn and adapt?
- Do you enjoy working in a collaborative team environment and contributing to overall brand awareness and growth?
ASSUMPTION: IIM Group values employees who are creative, independent, and collaborative, with strong communication skills and a willingness to learn and adapt in a dynamic environment.
⚠️ Potential Challenges
- Working in a small company may limit opportunities for career advancement
- The role may require working non-standard hours for event planning and execution
- The cost of living in Alexandria, Virginia is generally higher than the national average
- Competition for marketing roles in the Washington, D.C. metropolitan area may be high
ASSUMPTION: While there may be challenges associated with this role, the opportunity for growth and development within the marketing department and the company as a whole may outweigh these considerations.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing positions, but may offer more opportunities for growth and development within a small company
- Compared to other marketing roles in the Washington, D.C. metropolitan area, this position may offer competitive compensation and benefits
- Career paths in marketing can vary depending on the industry and company size, but may include advancement to mid-level or senior marketing roles
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole, but may have limitations in terms of career advancement due to the small size of the company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new product or service
- Planning and executing a live event to showcase the company's offerings and engage with potential customers
- Analyzing marketing data to identify trends and opportunities for improvement in marketing strategies
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that may be required for this role, but are not exhaustive and may vary depending on the specific needs of the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy and goals of the company?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the company support the work-life balance of its employees?
- What is the company culture like, and how does this role fit into the overall organization?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development within the marketing department and the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of past projects or achievements that demonstrate your creativity and problem-solving abilities
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
