Direct Marketing Specialist

📌 Core Information

🔹 Job Title: Direct Marketing Specialist

🔹 Company: State Farm

🔹 Location: Bloomington, IL; Richardson, TX; Tempe, AZ; Dunwoody, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (work from home and office)

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact direct marketing projects
• Campaign planning, creative strategy, and process solutions
• Optimizing campaign performance and tactics
• Engaging with internal and external partners
• Driving continuous innovation and improvement

ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder engagement. It is ideal for candidates with experience in direct marketing and a passion for driving results.

📋 Key Responsibilities

✅ Lead high-impact projects in the Direct Marketing space, including campaign planning, creative strategy, and process solutions involving Marketing, external vendors, and stakeholders.

✅ Utilize tools and processes to support all facets of campaign development, including setup, testing, building, implementation, and performance monitoring.

✅ Optimize campaign planning and execution to align with departmental goals.

✅ Expertly utilize tactics such as direct mail, email, texting, and notifications.

✅ Engage effectively with both internal and external partners.

✅ Drive continuous innovation to achieve goals and outpace competitors.

✅ Conduct competitor analysis using research from agencies, making informed adjustments to our strategies.

✅ Contribute to planning, creative development, execution, measurement, and optimization across all direct channels.

✅ Optimize performance and tactics to maximize budgets and objectives.

✅ Communicate project development, timelines, and results to team and management.

✅ Develop assignment briefs for business partners and creative/media agencies.

✅ Ensure in-market execution aligns with strategy.

✅ Develop metrics to evaluate the impact of campaign technology across the department.

✅ Proactively identify opportunities to increase efficiency and consistency within work processes.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Successful candidates will have experience in direct marketing and a proven track record of driving results.

🎯 Required Qualifications

Education: Marketing degree or related field preferred

Experience: 3+ years of experience in direct marketing, planning and execution

Required Skills:

• Proficient in project management and driving out timelines
• Experience in coordinating outcomes across multiple teams and stakeholders
• Experience in producing completed staff work, including business recommendations, executive summaries, and project documentation
• Eagerness to learn and achieve personal growth

Preferred Skills:

• Experience working with external vendors

ASSUMPTION: Candidates with a marketing degree or relevant experience in direct marketing are strongly encouraged to apply. Experience working with external vendors is a plus but not required.

💰 Compensation & Benefits

Salary Range: $78,081.25 - $99,540.63 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Mental Health Support
• Tuition Assistance
• 401(k) Plan
• Paid Time Off
• Annual Raise
• Bonus
• Fertility Assistance
• Financial Coaching
• Community Service Days

Working Hours: 40 hours per week, with flexible work arrangements for hybrid roles

ASSUMPTION: The salary range is based on the provided information and industry standards for direct marketing specialists with 3+ years of experience. Benefits are comprehensive and designed to support employees' health, financial, and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1922

Company Description:

• State Farm is a leading provider of insurance and financial services
• Committed to helping people manage risks and achieve their dreams
• Offers a wide range of products, including auto, home, life, health, and business insurance

Company Specialties:

• Insurance
• Financial Services
• Life Insurance
• Health Insurance
• Auto Insurance

Company Website: https://www.statefarm.com/careers

ASSUMPTION: State Farm is a well-established company with a strong reputation in the insurance industry. This role offers an opportunity to work for a large, stable organization with a focus on community involvement and employee development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Direct Marketing Planning and Execution team within the Performance Marketing Execution function of the Marketing department.

Work Arrangement: Hybrid (work from home and office)

Growth Opportunities:

• Potential to take on more complex projects and lead teams
• Opportunities for professional development and training
• Career progression within the Marketing department or other areas of the company

ASSUMPTION: This role offers opportunities for career growth and development within a large organization. Successful candidates will have the chance to take on more complex projects and lead teams as they gain experience.

🌍 Location & Work Environment

Office Type: Hybrid (work from home and office)

Office Location(s): Bloomington, IL; Richardson, TX; Tempe, AZ; Dunwoody, GA

Geographic Context:

• Bloomington, IL: Headquarters with a mix of urban and suburban areas
• Richardson, TX: Suburban area near Dallas with a mix of businesses and residential neighborhoods
• Tempe, AZ: College town with a vibrant arts and culture scene
• Dunwoody, GA: Suburban area near Atlanta with a mix of businesses and residential neighborhoods

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM local time

ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance work and personal responsibilities. The office locations provide access to diverse communities and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the department head or director
• Background check and offer

Key Assessment Areas:

• Direct marketing experience and expertise
• Project management skills
• Stakeholder engagement and communication
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant direct marketing experience and achievements
• Tailor your resume to emphasize project management and stakeholder engagement skills
• Prepare for behavioral interview questions focusing on problem-solving and collaboration
• Research State Farm's mission and values to demonstrate cultural fit

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