📌 Core Information
🔹 Job Title: Direct Marketing Specialist
🔹 Company: Renewal by Andersen
🔹 Location: Twin Falls, ID
🔹 Job Type: Full-Time
🔹 Category: Building Construction
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Door-to-door canvassing to generate leads and engage with customers about Andersen Windows
- Accurate data recording of prospective customers and market area
- Earning uncapped commission in addition to base pay
- Opportunities for career growth and continuous training
ASSUMPTION: This role requires a high level of self-motivation, as canvassers will be working independently in local neighborhoods. Successful candidates should be comfortable with outdoor work and have a valid driver's license with an insurable driving record.
📋 Key Responsibilities
✅ Canvass local neighborhoods to engage with current and potential customers about Andersen Windows
✅ Generate highly qualified leads through door-to-door canvassing
✅ Record accurate data regarding prospective customers and targeted market area
✅ Drive own vehicle to and from local neighborhoods
ASSUMPTION: This role involves a significant amount of walking and standing, as well as lifting up to 20 lbs. Candidates should be comfortable with these physical demands.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 3-6 months of canvassing experience
Required Skills:
- Valid driver's license with insurable driving record
- Reliable mode of transportation
- Highly organized with proven ability to set and achieve daily goals
- Excellent written and verbal communication skills
- Comfortable working outdoors and physically demanding tasks
Preferred Skills:
- Previous sales or marketing experience
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, it's assumed that candidates should be comfortable working in various weather conditions, as they will be canvassing outdoors.
💰 Compensation & Benefits
Salary Range: $25 hourly plus uncapped bonus and commission. Successful candidates can expect an earning potential of over $80,000 on-target earnings (OTE) in the first year, with top performers potentially earning $100,000.
Benefits:
- Medical, Dental, Vision, and supplementary benefits
- PTO at an accrual rate that equals 112.08 hours in a calendar year
- 8 Paid Holidays PLUS a holiday off of your choice
- 401k with competitive employer match
- Opportunities for career growth
Working Hours: Full-time, 35-40 hours weekly
ASSUMPTION: The salary range provided is an estimate based on the information given in the job description. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Building Construction, specifically window and door replacement
Company Size: 5,001-10,000 employees
Founded: 1995
Company Description:
- Renewal by Andersen is the full-service window and door replacement division of Andersen Corporation
- Operates in over 100 markets across the U.S.
- Committed to exceptional service and creating meaningful opportunities
Company Specialties:
- Window Replacement
- Door Replacement
- Custom Windows
- Energy-Efficient Windows
- Patio Doors
- Entry Doors
- Home Improvement
- Professional Installation Services
- Design Consultation
Company Website: renewalbyandersen.com
ASSUMPTION: Renewal by Andersen is a well-established company with a strong brand reputation in the window and door replacement industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with frequent travel to assigned territory
Growth Opportunities:
- Career advancement within the marketing department
- Potential to move into sales or management roles
- Opportunities for professional development and training
ASSUMPTION: This role offers significant growth potential for motivated individuals looking to build a career in marketing or sales.
🌍 Location & Work Environment
Office Type: Field-based, with no dedicated office space
Office Location(s): Twin Falls, ID
Geographic Context:
- Twin Falls is located in southern Idaho, with a population of approximately 47,000
- The city offers a low cost of living and a family-friendly atmosphere
- Twin Falls is known for its outdoor recreation opportunities, including hiking, fishing, and hunting
Work Schedule: Full-time, with flexible hours based on canvassing needs
ASSUMPTION: Candidates should be comfortable working in a field-based environment, with no dedicated office space. They should also be prepared to work flexible hours based on canvassing needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales and marketing skills
- Communication and interpersonal skills
- Organizational skills and time management
- Adaptability and problem-solving skills
Application Tips:
- Highlight any relevant sales or marketing experience in your resume
- Tailor your cover letter to emphasize your enthusiasm for door-to-door canvassing and your ability to work independently
- Be prepared to discuss your experience with physical labor and working outdoors
ATS Keywords: Canvassing, door-to-door, sales, marketing, customer engagement, lead generation, data recording, outdoor work, physical labor, valid driver's license
ASSUMPTION: The application process for this role may involve a skills assessment or role-play scenario to evaluate the candidate's sales and marketing abilities.
🛠️ Tools & Technologies
- Company-provided apparel, including cold weather clothing
- Company-issued smartphone or tablet for data recording
ASSUMPTION: Candidates should be comfortable using basic data recording tools and apps. They should also be prepared to wear company-provided apparel while canvassing.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Quality-driven
- Innovative
- Collaborative
- Diverse and inclusive
Work Style:
- Self-motivated and independent
- Goal-oriented and results-driven
- Adaptable and resilient
- Comfortable working outdoors and in various weather conditions
Self-Assessment Questions:
- Do you thrive in a self-directed, independent work environment?
- Are you comfortable working outdoors and in various weather conditions?
- Do you have a proven track record of setting and achieving daily goals?
ASSUMPTION: Successful candidates for this role should be highly self-motivated, adaptable, and comfortable working independently in a field-based environment.
⚠️ Potential Challenges
- Working outdoors in various weather conditions
- Physical demands of the job, including walking, standing, and lifting up to 20 lbs
- Potential rejection or hostility from some homeowners
- Meeting daily sales goals and quotas
ASSUMPTION: Candidates should be aware of the physical demands and potential challenges associated with this role, and be prepared to overcome them.
📈 Similar Roles Comparison
- This role differs from traditional sales or marketing positions in that it involves door-to-door canvassing and a significant amount of outdoor work
- Compared to other canvassing roles, this position offers uncapped commission and opportunities for career growth within the marketing department
- Career progression in this role could lead to sales or management positions within the company
ASSUMPTION: Candidates should research other canvassing or sales roles to understand the unique aspects of this position and how it compares to similar opportunities.
📝 Sample Projects
- Developing a targeted canvassing strategy for a specific neighborhood
- Creating engaging and informative sales materials for homeowners
- Implementing a customer referral program to generate additional leads
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. Actual projects may vary based on the specific needs of the company and the market.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company support the growth and development of its marketing team members?
- What opportunities exist for career advancement within the marketing department or the company as a whole?
- How does the company ensure the safety and well-being of its canvassers while they are working in the field?
- What resources and tools will be provided to help me succeed in this role?
ASSUMPTION: These questions are intended to help candidates better understand the expectations and opportunities associated with this role. They should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant sales or marketing experience and any physical labor or outdoor work experience
- Write a cover letter explaining your enthusiasm for door-to-door canvassing and your ability to work independently
- Prepare for your interview by researching the company and practicing your sales pitch
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
