📌 Core Information
🔹 Job Title: Direct Response Copywriter
🔹 Company: Life Surge
🔹 Location: Palmetto Bay, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Events Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive copy that drives action and conversion
- Mastering the art of persuasion and consumer psychology
- Optimizing copy through A/B testing and performance tracking
- Developing and maintaining a consistent brand voice
ASSUMPTION: This role requires a strong understanding of direct response copywriting and a proven track record of driving results through compelling copy.
📋 Key Responsibilities
✅ Write high-impact copy for various platforms (emails, landing pages, ads, social media, sales funnels) that drives action
✅ Infuse copy with psychology, urgency, and storytelling to grip attention and compel people to take action
✅ Optimize copy through A/B testing, click-through rates, and conversion tracking
✅ Turn product features into benefits that resonate with the audience
✅ Develop and maintain a consistent brand voice that blends faith-driven inspiration, authority, and energy
ASSUMPTION: The candidate should be comfortable writing faith-based content that inspires without sounding preachy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: Proven experience in direct response copywriting (email sequences, sales pages, ads, etc.)
Required Skills:
- Proven ability to write high-converting copy
- Deep understanding of persuasion, consumer psychology, and marketing funnels
- Ability to write faith-based content that inspires without sounding preachy
- Knack for brand voice consistency
- Data-driven mindset
- Speed and adaptability
Preferred Skills:
- Ability to write a subject line that makes inboxes beg to be opened
- Experience making people laugh and buy in the same sentence
- Appreciation for faith-driven messaging that moves people to action
ASSUMPTION: The candidate should have a portfolio of copy that demonstrates real-world results and a strong understanding of the direct response copywriting process.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Health, Dental, Vision, Life, Holiday, and Paid Time Off
- Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment
- High-level performers, disciplined, and self-motivated people will do very well in this environment
Working Hours: 40 hours per week
ASSUMPTION: The salary range is an estimate based on the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Events Services - Life Surge specializes in live events and financial education programs with a focus on faith-based content
Company Size: 51-200 employees - Life Surge offers a mid-sized company environment with opportunities for growth and collaboration
Founded: 2019 - Life Surge was founded in 2019 and has since grown to become a leading company in its industry
Company Description:
- Life Surge is a leading company in the industry of faith-based live events and financial education programs
- One of the fastest-growing organizations in the country, Life Surge exists to inspire, transform, and equip people to build their personal impact in ways that glorify God
- The company annually produces 20+ events and provides financial education to thousands around the nation
Company Specialties:
- Live events
- Financial education
- Faith-based content
Company Website: http://www.lifesurge.com
ASSUMPTION: Life Surge is an events company that focuses on faith-based live events and financial education programs, with a mission to inspire, transform, and equip people to build their personal impact in ways that glorify God.
📊 Role Analysis
Career Level: Mid-level - This role requires a strong understanding of direct response copywriting and a proven track record of driving results through compelling copy
Reporting Structure: The Direct Response Copywriter reports directly to the Creative Director
Work Arrangement: This role is on-site, with the opportunity to work in a dynamic, entrepreneurial environment
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunity to work on campaigns that reach and transform thousands of lives
- Chance to collaborate with a diverse team of professionals
ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to work on campaigns that have a significant impact on the company's mission.
🌍 Location & Work Environment
Office Type: Life Surge offers a non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment
Office Location(s): 2511 Corporate Way, Palmetto, Florida 34221, US
Geographic Context:
- Palmetto Bay is a suburban area located in southern Florida
- The area offers a mix of urban and suburban living with access to various amenities
- Life Surge's office is located in a business park with easy access to major highways
Work Schedule: The work schedule for this role is 40 hours per week, with the opportunity for flexible hours and a dynamic work environment
ASSUMPTION: Life Surge offers a non-corporate, casual work environment with the opportunity for flexible hours and a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the creative director
Key Assessment Areas:
- Portfolio review and discussion of past work
- Writing test or challenge to assess copywriting skills
- Behavioral and situational interview questions to assess cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your direct response copywriting experience and skills
- Include a portfolio of your best work, demonstrating your ability to write high-converting copy
- Prepare for the writing test or challenge by brushing up on your copywriting skills and understanding of marketing funnels
ATS Keywords: Direct Response Copywriting, Persuasion, Consumer Psychology, Marketing Funnels, Brand Voice Consistency, Data-Driven Mindset, Speed, Adaptability
ASSUMPTION: The application process for this role will involve an online application submission, followed by a phone or video screen, in-person or virtual interview with the creative team, and a final interview with the creative director. The key assessment areas will focus on the candidate's portfolio, writing skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
ASSUMPTION: The candidate should be comfortable using Microsoft Office Suite, Google Workspace, project management tools, and marketing automation tools to manage their workload and collaborate with the team.
👔 Cultural Fit Considerations
Company Values:
- Faith-driven inspiration
- Authority and energy
- Powerful and relatable messaging
Work Style:
- Dynamic and collaborative team environment
- Fast-paced and entrepreneurial culture
- Focus on high-level performers, discipline, and self-motivation
Self-Assessment Questions:
- Do you have a strong understanding of direct response copywriting and a proven track record of driving results through compelling copy?
- Are you comfortable writing faith-based content that inspires without sounding preachy?
- Do you thrive in a dynamic, entrepreneurial environment and enjoy working in a team setting?
ASSUMPTION: Life Surge values a faith-driven, authoritative, and energetic brand voice, as well as a dynamic, collaborative, and entrepreneurial work style. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining a high level of productivity in a fast-paced environment
- Adapting to changes in the company's messaging or branding guidelines
- Balancing the need for persuasive copy with the company's faith-based mission and values
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: The candidate should be prepared to manage tight deadlines, adapt to changes, balance persuasive copy with the company's mission, and manage multiple projects effectively.
📈 Similar Roles Comparison
- Direct Response Copywriter vs. Content Marketing Specialist - While both roles focus on creating engaging content, the Direct Response Copywriter role is more focused on driving immediate action and conversion, while the Content Marketing Specialist role focuses on building brand awareness and thought leadership
- Industry-specific context - Life Surge's focus on faith-based live events and financial education programs sets it apart from other events services companies, requiring a unique understanding of the target audience and messaging
- Career path comparison - The Direct Response Copywriter role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Creative Director, within the company
ASSUMPTION: The Direct Response Copywriter role differs from the Content Marketing Specialist role in its focus on driving immediate action and conversion. Life Surge's focus on faith-based live events and financial education programs requires a unique understanding of the target audience and messaging. The Direct Response Copywriter role can serve as a stepping stone to more senior marketing roles within the company.
📝 Sample Projects
- Developing a high-converting email sequence for an upcoming live event
- Writing persuasive ad copy for social media platforms to promote a financial education program
- Creating compelling sales page copy for an online course that teaches personal finance skills
ASSUMPTION: The candidate should be prepared to work on projects that require a strong understanding of direct response copywriting, consumer psychology, and marketing funnels to drive action and conversion.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Direct Response Copywriter at Life Surge?
- How does Life Surge balance the need for persuasive copy with its faith-based mission and values?
- What opportunities are there for growth and advancement within the marketing department?
- How does Life Surge support work-life balance for its employees?
- Can you describe the company culture and what it's like to work on a team at Life Surge?
ASSUMPTION: The candidate should ask questions that demonstrate their understanding of the role, the company's mission and values, and the work environment to ensure a good fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your direct response copywriting experience and skills
- Include a portfolio of your best work, demonstrating your ability to write high-converting copy
- Prepare for the writing test or challenge by brushing up on your copywriting skills and understanding of marketing funnels
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
