Direct Response Copywriter-Landing Pages (all genders)

📌 Core Information

🔹 Job Title: Direct Response Copywriter - Landing Pages (all genders)

🔹 Company: mammaly

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany) or Hybrid (Berlin)

🚀 Job Overview

Key aspects of this role include:

• Developing conversion-optimized copy for landing pages and advertising materials
• Collaborating with performance marketing and design teams
• Testing and optimizing copy based on performance metrics
• Adapting tone and style to different target groups

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. The ideal candidate will be comfortable working independently and in a team environment.

📋 Key Responsibilities

✅ Copywriting: Create persuasive, sales-driven copy for landing pages, meta ads, email campaigns, and user-generated content

✅ Cross-Channel Campaigns: Develop copy that aligns with landing pages and funnel goals across various channels

✅ Testing & Optimization: Test different text variants, analyze performance, and continuously improve copy

✅ Adaptation to Target Groups: Tailor tone and style to different target groups and projects

✅ Teamwork & Independence: Collaborate with performance marketing and design teams, while also driving projects autonomously

ASSUMPTION: This role requires a balance between creativity and data-driven decision making. The ideal candidate will be able to generate innovative ideas while also understanding what resonates with target audiences.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Minimum of 2 years as a Direct Response Copywriter, preferably in DTC/E-commerce/Performance environments

Required Skills:

• Proven track record of creating persuasive copy that drives conversions
• Strong understanding of sales psychology and urgency techniques
• Fluency in German and English (written and spoken)
• Ability to analyze and improve copy based on performance data

Preferred Skills:

• Experience with A/B testing and optimization tools
• Knowledge of pet health or supplements industry
• Familiarity with performance marketing channels and strategies

ASSUMPTION: While not explicitly stated, experience with pet health or supplements industry may be beneficial but is not required. Familiarity with performance marketing channels and strategies would also be an asset but is not a strict requirement.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level copywriter role in Germany, the estimated salary range is €40,000 - €60,000 per year (gross).

Benefits:

• Flexible work hours
• Home office setup (Mac or Windows)
• Office snacks, tea, coffee, and fresh fruit
• Employee discount (75% MA Rabatt on orders up to €100 per month)
• Company pension plan (bAV) and health insurance (BkV)

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Mammaly operates in the pet health and supplements industry, focusing on premium products for dogs. The company is a certified B Corp, demonstrating its commitment to social and environmental responsibility.

Company Size: Mammaly has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mammaly was founded in 2020, making it a relatively young and innovative company in the pet health industry.

Company Description:

• Mammaly is a leading pet supplement startup in DACH, focused on developing innovative and scientifically-backed products for dogs
• The company aims to change the way people feed their pets by offering smart, effective, and easy-to-use products
• Mammaly is committed to sustainability and social responsibility, as reflected in its B Corp certification

Company Specialties:

• Premium dog supplements
• Innovative pet health products
• Sustainable and socially responsible business practices

Company Website: www.mammaly.de

ASSUMPTION: Mammaly's commitment to sustainability and social responsibility may attract candidates who value working for a company that aligns with their personal values.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in direct response copywriting, looking to grow in a performance-driven environment.

Reporting Structure: The copywriter will work closely with the performance marketing and design teams, reporting directly to the marketing manager.

Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely from Germany or in a hybrid model from the Berlin office.

Growth Opportunities:

• Expanding skills in performance marketing and data analysis
• Gaining experience in the pet health industry
• Potential career progression to senior copywriter or marketing management roles

ASSUMPTION: The flexible work arrangement and growth opportunities may appeal to candidates seeking a balance between work-life integration and professional development.

🌍 Location & Work Environment

Office Type: Mammaly offers a remote work option, with the possibility of working from the company's office in Berlin.

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and culinary delights
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is flexible, with the option to work from home or in the office. Core hours are typically 10:00 AM to 4:00 PM CET.

ASSUMPTION: The flexible work arrangement and the vibrant location of Berlin may attract candidates who value work-life balance and a dynamic urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Assessment task or case study presentation
• Final interview with the marketing manager

Key Assessment Areas:

• Copywriting skills and portfolio
• Understanding of sales psychology and urgency techniques
• Ability to work independently and in a team
• Fluency in German and English

Application Tips:

• Highlight relevant experience and achievements in direct response copywriting
• Include a portfolio of previous work that demonstrates an understanding of sales psychology and urgency techniques
• Tailor the resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Direct Response Copywriting, Conversion Optimization, Sales Psychology, Data Analysis, Creative Writing, Team Collaboration, E-commerce, Performance Marketing

ASSUMPTION: The interview process may include an assessment task or case study presentation to evaluate the candidate's copywriting skills and understanding of the role's requirements.

🛠️ Tools & Technologies

• Google Docs or Microsoft Word for copywriting
• Google Analytics or other analytics tools for performance analysis
• Project management tools (e.g., Asana, Trello) for collaboration and task tracking

ASSUMPTION: The required tools and technologies may vary depending on the candidate's preferred working environment and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision making
• Collaboration and teamwork
• Sustainability and social responsibility

Work Style:

• Flexible and autonomous
• Performance-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a data-driven and performance-oriented environment?
• Are you comfortable working independently and in a team?
• Do you share Mammaly's commitment to sustainability and social responsibility?

ASSUMPTION: Mammaly values candidates who are a strong fit with the company's culture and values, as well as those who can thrive in a flexible and performance-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to different target groups and project requirements
• Balancing creativity with data-driven decision making
• Working remotely and maintaining effective communication with team members

ASSUMPTION: The potential challenges of this role may include managing multiple projects and deadlines, as well as balancing creativity with data-driven decision making in a remote work environment.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position places a stronger emphasis on data-driven decision making and continuous improvement
• In the pet health industry, Mammaly's focus on innovation and sustainability sets it apart from competitors
• Career progression opportunities may vary depending on the company's growth and the candidate's performance

ASSUMPTION: This role may offer unique opportunities for growth and development in the pet health industry, with a focus on innovation and sustainability.

📝 Sample Projects

• Developing landing page copy for a new product launch, targeting pet owners aged 25-45
• Creating meta ad copy for a social media campaign, focusing on driving conversions and engagement
• Writing email campaign content for a customer retention initiative, emphasizing the benefits of Mammaly's premium supplements

ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the marketing team at the time of hiring.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and project management process for the copywriting team?
• How does Mammaly support the professional development and growth of its copywriters?
• What are the most important qualities and skills for success in this role, according to the marketing manager?
• How does Mammaly ensure effective communication and collaboration in a remote work environment?
• What are the key priorities for the copywriting team in the first 90 days of employment?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com job listing
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio of previous work that demonstrates your understanding of sales psychology and urgency techniques
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.