- Job Title: Direct Response Copywriter - Landing Pages (all genders)
- Company: mammaly
- Location: Berlin, Germany
- Job Type: Full-Time, Hybrid (Remote in Germany)
- Category: Marketing & Sales
- Date Posted: April 7, 2025
- Experience Level: 2-5 years
- Remote Status: Hybrid (Remote in Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing conversion-optimized landing pages and advertising materials
- Writing persuasive copy with a focus on driving sales and improving KPIs
- Collaborating with performance marketing and design teams
- Working autonomously and creatively while maintaining a data-driven approach
ASSUMPTION: This role requires a strong understanding of direct response copywriting techniques and a proven track record of creating copy that drives conversions.
📋 Key Responsibilities
- ✅ Conversion-optimized Copywriting: Create compelling, sales-driven texts for landing pages, from headlines to CTAs, with a focus on performance
- ✅ Cross-Channel Campaigns: Develop copy for Meta Ads, email campaigns, and UGC, always aligned with the landing page and funnel goal
- ✅ Testing & Optimization: Test different text variants, analyze their performance (e.g., ROAS, CR), and continuously optimize
- ✅ Target Group Adaptation: Demonstrate creative finesse in adjusting tone and style to suit different target groups and projects
- ✅ Teamwork & Self-reliance: Collaborate closely with performance marketing and design teams, while also driving personal ideas forward independently
ASSUMPTION: This role requires a high level of self-motivation and the ability to work effectively in a remote or hybrid setting.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience
- Experience: At least 2 years as a Direct Response Copywriter, ideally in DTC/E-commerce/Performance environments
- Required Skills:
- Proven experience creating copy that drives conversions
- Strong understanding of sales psychology and urgency techniques
- Excellent command of German and English, both written and spoken
- Proficiency in data analysis and optimization
- Strong creative writing skills and ability to adapt to different target groups
- Preferred Skills:
- Familiarity with A/B testing and optimization tools
- Experience working in a remote or hybrid team
ASSUMPTION: Candidates with a background in direct response copywriting and a portfolio demonstrating successful conversions will be strongly considered.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and performance)
- Benefits:
- Flexible work hours and remote work options
- Home office setup (Mac or Windows)
- Employee discount on mammaly products
- Pension plan and health insurance
- Office snacks, tea, coffee, and fresh fruits
- Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: Salary range is estimated based on market research for similar roles in the DTC/E-commerce industry in Germany.
📌 Applicant Insights
🔍 Company Context
- Industry: Pet supplement retail, with a focus on dog health and wellness
- Company Size: 51-200 employees
- Founded: 2020
- Company Description: mammaly is the leading pet supplement startup in DACH, dedicated to developing innovative, science-based products that address common health issues in pets. They strive to change the way people feed their pets for the better.
- Company Specialties: Pet nutrition, dog supplements, premium pet supplements, pet health, and dog health
📊 Role Analysis
- Career Level: Mid-level to senior, depending on experience
- Reporting Structure: Reports to the Performance Marketing Manager
- Work Arrangement: Hybrid (Remote in Germany, with the option to work from the Berlin office)
- Growth Opportunities:
- Potential career progression to Senior Copywriter or Copy Team Lead roles
- Opportunities to work on diverse projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote in Germany, with the option to work from the Berlin office)
- Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE; Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
- Geographic Context: Berlin, Germany's capital and largest city, with a vibrant tech and startup scene
- Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to collaborate with team members in person when needed.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, written test, and final interview with the hiring manager
- Key Assessment Areas: Writing samples, portfolio, and interview questions focused on direct response copywriting techniques, sales psychology, and data analysis
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include a portfolio of your best work, demonstrating your ability to create copy that drives conversions
- Prepare for interview questions by brushing up on your knowledge of direct response copywriting techniques and sales psychology
🛠️ Tools & Technologies
- Google Docs/Drive
- Microsoft Office (Word, Excel, PowerPoint)
- A/B testing and optimization tools (e.g., Optimizely, VWO, Google Optimize)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
- Company Values: Innovation, quality, sustainability, and customer focus
- Work Style: Collaborative, data-driven, and results-oriented, with a focus on continuous learning and improvement
- Self-Assessment Questions:
- How do you approach creating copy that drives conversions?
- Can you provide an example of a successful direct response campaign you've worked on?
- How do you stay up-to-date with the latest trends and best practices in direct response copywriting?
ASSUMPTION: Candidates who share mammaly's commitment to innovation, quality, and sustainability, and who thrive in a collaborative, data-driven environment, will be a strong fit for this role.
⚠️ Potential Challenges
- Balancing remote work and collaboration with team members in different locations
- Managing multiple projects and deadlines simultaneously
- Adapting to different target groups and project requirements
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Direct Response Copywriter (Remote): Similar role, but with a fully remote work arrangement
- Content Marketing Manager: Focuses on creating and distributing content to engage audiences and drive brand awareness, rather than driving immediate conversions
- SEO Copywriter: Focuses on creating optimized content for search engines, rather than driving immediate conversions
ASSUMPTION: This role is unique in its focus on direct response copywriting for landing pages and advertising materials, with a strong emphasis on driving conversions and improving KPIs.
📝 Sample Projects
- Creating a landing page for a new dog supplement product, including headlines, subheadings, bullet points, and CTAs, with a focus on driving conversions
- Developing a cross-channel campaign for an existing product, including Meta Ads, email content, and UGC, with a focus on improving ROAS and CR
- Testing and optimizing landing page copy based on performance data, with a focus on improving conversion rates
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creating copy that drives conversions and improves KPIs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does mammaly support the professional development of its employees?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does mammaly approach A/B testing and optimization, and what tools do you use for this purpose?
- What is the company's long-term vision for this role and the performance marketing team?
ASSUMPTION: These questions demonstrate a strong interest in the company, the role, and the team, and will help you make an informed decision about whether this is the right opportunity for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.mammaly.de/jobs)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best work, demonstrating your ability to create copy that drives conversions
- Prepare for interview questions by brushing up on your knowledge of direct response copywriting techniques and sales psychology
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
