📌 Core Information
🔹 Job Title: Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)
🔹 Company: Purely Optimal Inc.
🔹 Location: Vancouver, British Columbia, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning the entire customer acquisition funnel from ad click to conversion
- Crafting, testing, and scaling full-funnel systems across paid social and search platforms
- Writing high-converting copy and optimizing funnels for maximum performance
- Collaborating with founders and marketing leadership to drive strategic growth
ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution, with a focus on driving measurable results across multiple channels.
📋 Key Responsibilities
✅ Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
✅ Analyze campaign performance daily to optimize creative, audiences, bidding, and spend
✅ Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
✅ Lead A/B tests across pages, hooks, CTAs, and offers to improve conversion rates
✅ Architect new funnels from scratch to launch new products or verticals
✅ Coordinate landing page design, copy, and structure with internal or external designers
✅ Set KPIs, manage budgets, and hold yourself accountable to results
✅ Collaborate closely with founders and marketing leadership to drive strategic growth
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of hands-on media buying experience with proven results
Required Skills:
- Expertise in paid social (Meta, TikTok) and Google Ads
- Proven direct response copywriting and CRO mastery
- Experience building landing pages, VSL funnels, and lead gen flows from scratch
- Strong strategic and tactical mindset
- Self-starter with high standards and a results-driven attitude
Preferred Skills:
- Experience launching offers in supplements, telehealth, or consumer SaaS
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their media buying, funnel building, and copywriting skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 100,000 per year (based on experience and performance)
Benefits:
- Competitive base salary
- Performance bonuses tied to growth
- Multi-brand exposure across supplements, telehealth, AI/automation, and more
- Opportunity to grow into Head of Growth or CMO-level role as the company scales
Working Hours: Full-time (40 hours/week), with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. Purely Optimal specializes in premium health supplements and is committed to helping individuals and families live a longer, healthier, and happier life.
Company Size: Small (11-50 employees). This size allows for a fast-paced, entrepreneurial environment with minimal red tape.
Founded: 2018. Purely Optimal was born out of a need for trusted, quality health products and has since grown to offer a range of supplements and wellness solutions.
Company Description:
- Purely Optimal is a premium health supplement company committed to providing high-quality products and supporting customers in their wellness journey.
- The company was founded on the principle of sourcing only the purest ingredients with the highest quality to ensure customer satisfaction and trust.
- Purely Optimal offers a range of products, including supplements, telehealth services, and consumer SaaS solutions.
Company Specialties:
- Premium health supplements
- Telehealth services
- Consumer SaaS solutions
Company Website: http://www.purelyoptimal.com
ASSUMPTION: Purely Optimal's focus on quality and customer satisfaction sets it apart in the competitive wellness market, providing opportunities for growth and success in this role.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to grow into a leadership position as the company scales.
Reporting Structure: The Direct Response Media Buyer will report directly to the founders and work closely with marketing leadership to drive strategic growth.
Work Arrangement: Remote OK. This role can be performed remotely, with flexibility for the right candidate.
Growth Opportunities:
- As the company grows, there will be opportunities to take on more responsibility and advance to a leadership role, such as Head of Growth or CMO.
- Expanding skills and expertise in media buying, funnel optimization, and strategic growth will open up new career paths within the company.
ASSUMPTION: The fast-paced, entrepreneurial environment at Purely Optimal offers ample opportunities for growth and professional development for the right candidate.
🌍 Location & Work Environment
Office Type: Remote-first. Purely Optimal offers a remote work environment with flexibility for the right candidate.
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor living.
- The city has a thriving tech industry and a strong startup ecosystem, providing ample networking opportunities.
- Vancouver's time zone (Pacific Time, PST) is suitable for collaboration with teams and clients across North America.
Work Schedule: Full-time (40 hours/week), with flexibility for the right candidate. The work schedule may vary depending on the candidate's availability and the company's needs.
ASSUMPTION: The remote work environment at Purely Optimal offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and qualifications
- Detailed interview with founders to discuss the role, responsibilities, and growth opportunities
- Performance-based assessment or case study to evaluate media buying, funnel building, and copywriting skills
- Final interview with marketing leadership to discuss long-term career growth and fit within the team
Key Assessment Areas:
- Media buying expertise and strategic thinking
- Funnel building and optimization skills
- Direct response copywriting and CRO mastery
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant media buying, funnel building, and copywriting examples in your resume and portfolio
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Purely Optimal's mission and values
- Prepare for the performance-based assessment or case study by researching industry trends and best practices in media buying and funnel optimization
ATS Keywords: Media Buying, Paid Social, Google Ads, Funnel Optimization, Conversion Rate Optimization, Direct Response Copywriting, Performance Marketing, Customer Acquisition, Strategic Growth, Full-Funnel Systems
ASSUMPTION: The interview process at Purely Optimal is designed to assess both technical skills and cultural fit, with a strong emphasis on performance-based assessments.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- TikTok Ads
- ClickFunnels, Webflow, HighLevel, or similar funnel builders
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new platforms to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Quality: We prioritize high-quality products and customer satisfaction
- Innovation: We continuously seek new ways to improve and grow our business
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Entrepreneurial: We embrace a fast-paced, results-driven environment
- Collaborative: We work closely with our team and stakeholders to achieve common goals
- Adaptable: We are open to change and willing to pivot when necessary
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working independently and managing your own priorities?
- Do you have a strong sense of integrity and a commitment to honest communication?
ASSUMPTION: Purely Optimal values candidates who are self-motivated, results-driven, and committed to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong time management and organizational skills
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- The fast-paced, entrepreneurial environment may require adaptability and a willingness to pivot quickly
- Competition in the wellness market may necessitate continuous learning and innovation to stay ahead of industry trends
ASSUMPTION: The potential challenges in this role can be mitigated by strong self-management skills, effective communication, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike traditional media buying roles, this position requires a strong focus on full-funnel optimization and strategic growth
- Purely Optimal's focus on quality and customer satisfaction sets it apart from competitors in the wellness market
- This role offers the opportunity to grow into a leadership position as the company scales, providing a clear career path for the right candidate
ASSUMPTION: The unique blend of strategic thinking and tactical execution required for this role makes it an attractive opportunity for candidates seeking to grow their careers in performance marketing.
📝 Sample Projects
- Developing and launching a new funnel for a telehealth product, including landing page design, copywriting, and optimization
- Conducting A/B tests on ad creative, landing page elements, and offers to improve conversion rates and reduce CAC
- Analyzing campaign performance data to identify trends, optimize spend, and maximize ROAS
ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Purely Optimal approach A/B testing and funnel optimization, and what tools do you use to support these processes?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Purely Optimal support the growth and development of its employees?
- What are the most challenging aspects of working in a remote, fast-paced environment, and how does Purely Optimal address these challenges?
ASSUMPTION: The key questions provided are intended to help candidates better understand the role, the company, and the work environment, but may not be exhaustive or representative of all potential questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your media buying, funnel building, and copywriting skills and experience
- Prepare for the performance-based assessment or case study by researching industry trends and best practices in media buying and funnel optimization
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
