📌 Core Information
🔹 Job Title: Direct Retail Channel Marketing Manager, State Street Global Advisors - VP I
🔹 Company: State Street Global Advisors
🔹 Location: Boston, Massachusetts
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs for SPDR Sector ETFs
- Collaborating with internal teams on product materials and messaging
- Building and leading marketing efforts for direct retail investment themes
- Managing marketing budget and optimizing campaigns for ROI
- Working in a dynamic, fast-paced environment with a focus on driving results
ASSUMPTION: This role requires a strategic thinker with strong project management skills and the ability to work effectively with various internal teams.
📋 Key Responsibilities
Develop and execute marketing programs:
- Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs
- Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence, and segmented communications
- Build and lead marketing efforts for direct retail investment themes where SPDR Sector ETFs solve a client need
- Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and self-motivation.
🎯 Required Qualifications
Education: Bachelor’s degree preferably with a major in marketing or communications
Experience: Minimum 10 years of relevant marketing experience; previous financial services or product marketing experience preferred
Required Skills:
- Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure
- In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
- Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
- Strong verbal and written communication and interpersonal skills
- Demonstrated ability to confidently interact with and influence stakeholders
- Excellent relationship building skills
- Ability to influence and collaborate to drive results
- Strategic thinker, creative in approach
- Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau and proficiency in PowerPoint and Excel
- Strong project management skills, with the ability to multi-task and prioritize
Preferred Skills:
- Bilingual or multilingual proficiency
ASSUMPTION: Given the role's focus on driving results, candidates with a proven track record of success in similar roles will be highly competitive.
💰 Compensation & Benefits
Salary Range: $110,000 - $177,500 Annual
Benefits:
- Medical Care
- Insurance
- Savings Plans
- Flexible Work Programs
- Development Programs
- Educational Support
- Paid Volunteer Days
- Matching Gift Programs
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Boston, MA area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. State Street Global Advisors is a leading provider of investment management, investment research, and investment servicing to institutional investors worldwide.
Company Size: 10,000+ employees. As a large organization, State Street offers numerous opportunities for career growth and development.
Founded: 1792. State Street has a long history and a strong reputation in the financial services industry.
Company Description:
- State Street is a leading provider of financial services to institutional investors around the world
- The company offers investment management, investment research and trading, and investment servicing
- State Street is committed to helping clients achieve their investment goals and perform better over the long term
Company Specialties:
- Investment Management
- Custodian
- ETF
- Financial Products
- Fund Accounting
- Relationship Management
- Research
- Trading
- Investment Servicing
Company Website: http://www.statestreet.com
ASSUMPTION: State Street's extensive experience and global presence make it an attractive employer for those seeking a stable and reputable organization.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant experience and responsibility.
Reporting Structure: The role reports directly to the Global Head of Direct Retail Channel Marketing, suggesting a high degree of autonomy and influence.
Work Arrangement: On-site. The role is based in Boston, MA, with no remote or hybrid work arrangement mentioned.
Growth Opportunities:
- Potential to advance within the marketing department or take on broader responsibilities
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development and training programs
ASSUMPTION: Given the role's focus on driving results and the organization's size, there are ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Boston, MA
Geographic Context:
- Boston is a major city with a diverse population and a thriving job market
- The cost of living in Boston is higher than the national average
- The city offers a wide range of cultural, recreational, and educational opportunities
Work Schedule: Standard business hours, with flexibility for project demands
ASSUMPTION: The on-site work arrangement and standard business hours may not be suitable for candidates who require a more flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with multiple stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Stakeholder management and communication
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing background and achievements
- Research State Street and the SPDR Sector ETFs to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, campaign execution, stakeholder management, data analysis, financial services, ETF, investment management
ASSUMPTION: The interview process will likely involve a combination of behavioral, situational, and technical questions to assess your fit for the role.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Adobe, Marketo)
- Data analysis tools (e.g., Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Commitment to Clients
- Collaboration
- Innovation
- One State Street
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Analytical
- Strategic
Self-Assessment Questions:
- How do your personal values align with State Street's company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you approach working with diverse teams and stakeholders to drive results?
ASSUMPTION: Candidates should be prepared to provide specific examples of their work style and cultural fit during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in marketing strategies and priorities
- Navigating a large, complex organization
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a large organization.
📈 Similar Roles Comparison
- This role is unique in its focus on driving retail channel marketing for SPDR Sector ETFs
- Compared to other marketing roles, this position requires a deep understanding of the financial services industry and ETF structure
- Career path comparison: This role could lead to senior marketing positions within State Street or other financial services organizations
ASSUMPTION: Candidates should be prepared to discuss their understanding of the financial services industry and how it relates to this specific role.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new SPDR Sector ETF
- Creating targeted content and collateral for financial advisors and retail investors
- Managing a marketing budget and optimizing campaigns for maximum ROI
ASSUMPTION: These sample projects demonstrate the role's focus on driving results and optimizing marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for a campaign focused on SPDR Sector ETFs?
- How do you approach collaborating with internal teams and stakeholders to develop and execute marketing campaigns?
- Can you provide an example of a time when you had to pivot or adjust a marketing strategy due to changing market conditions?
- How do you ensure that marketing materials and communications are compliant with relevant regulations and industry standards?
- What opportunities are there for professional development and growth within this role and the marketing department?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the organization's marketing strategies and culture.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
