Direct to Consumer Marketing Manager

Guardant Health

Full-time

Remote

Worldwide

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Direct to Consumer Marketing Manager

🔹 Company: Guardant Health

🔹 Location: Remote, United States

🔹 Job Type: Full-time, Hybrid (On-site 3 days/week)

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (with on-site requirements)

🚀 Job Overview

Key aspects of this role include:

Leadership and execution of multi-channel consumer campaigns to drive brand awareness and conversion initiatives.
Cross-functional team management and collaboration with internal and external partners to execute marketing plans.
Agile campaign management, leveraging consumer insights, and analytics to refine strategy and optimize performance.
Ensuring brand alignment and compliance across various marketing channels and consumer-facing experiences.
Budget oversight, market trend monitoring, and strategic planning to support long-term brand growth.

ASSUMPTION: This role requires a high level of autonomy and collaboration, with a strong focus on driving results through strategic planning and execution.

📋 Key Responsibilities

✅ Develop and execute consumer campaigns across multiple channels, including digital, broadcast, CRM, and in-office tactics, to drive brand awareness, increase screening intent, and support Shield adoption.

✅ Design and deploy patient-facing materials for in-practice settings to help patients take action on screening, coordinating closely with sales and HCP marketing teams.

✅ Manage the full campaign lifecycle using agile workflows, from insight and brief development through MLR approval, launch, and in-market optimization.

✅ Use dashboards, KPIs, and segmentation insights to refine messaging, targeting, and channel strategy, ensuring data-backed decision-making throughout the funnel.

✅ Work across consumer marketing, field, training, PR, and MLR teams to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield's value and urgency.

✅ Oversee agencies, manage the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 4-6+ years of relevant work experience in marketing, preferably in life sciences or CPG marketing

Required Skills:

Proven leadership, communication, and interpersonal skills, with the ability to lead without authority.
Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative, and team orientation.
Strong communication, presentation, and interpersonal skills.
Proven ability to work in a fast-paced, collaborative environment and highly skilled in prioritization with strong attention to detail.
Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners.

Preferred Skills:

DTC mass media (TV, web/digital) experience.
CRM experience.
Understanding of social media platforms and their application.
Ability to work with all levels in a matrixed organization.
Ability to influence senior management.

ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio may be considered equivalent. Candidates with a Master's degree in a related field or an MBA may also be preferred.

💰 Compensation & Benefits

Salary Range: The US base salary range for this full-time position is $123,760 to $170,170. For positions based in Palo Alto, CA or Redwood City, CA, the base salary range is $145,600 to $200,200. The range does not include benefits, and if applicable, bonus, commission, or equity.

Benefits:

Guardant Health offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.
Employee stock purchase plan and employee stock grant program.
Flexible spending accounts for healthcare and dependent care.
Employee assistance program and wellness initiatives.

Working Hours: This role follows a hybrid work model, with employees required to be on-site on Mondays, Tuesdays, and Thursdays. The remaining days are work-from-home days.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual factors, such as skills, experience, and location.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Biotechnology Research

Company Size: 1,001-5,000 employees

Founded: 2012, with headquarters in Palo Alto, California

Company Description:

Guardant Health is a leading precision medicine company focused on guarding wellness and giving every person more time free from cancer.
The company transforms patient care by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data, and AI analytics.
Guardant Health has commercially launched several tests for advanced-stage and early-stage cancer patients, as well as a screening portfolio, including the FDA-approved Shield™ test.

Company Specialties:

Precision medicine and diagnostics.
Cancer screening and monitoring.
Data analytics and AI.
Biotechnology research and development.

Company Website: guardanthealth.com

ASSUMPTION: Guardant Health is a well-established company in the biotechnology research industry, with a strong focus on precision medicine and cancer screening.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Marketing and works cross-functionally with various teams, including consumer marketing, field, training, PR, and MLR.

Work Arrangement: Hybrid (on-site 3 days/week, work-from-home 2 days/week)

Growth Opportunities:

Potential to grow into a leadership role within the marketing department or expand into other areas of the business.
Opportunities to work on high-impact projects and contribute to the company's mission to conquer cancer with data.
Access to professional development resources and training opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's mission and brand.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work arrangement)

Office Location(s): Remote (with on-site requirements in Palo Alto, CA, or Redwood City, CA)

Geographic Context:

The United States has a diverse and dynamic job market, with numerous opportunities for professional growth and development.
The remote work arrangement offers flexibility and work-life balance, while the on-site requirements provide opportunities for in-person collaboration and networking.
The Bay Area, where Guardant Health's headquarters are located, is a hub for biotechnology and healthcare innovation, with a thriving ecosystem of startups, established companies, and research institutions.

Work Schedule: The hybrid work model allows for a flexible work schedule, with employees required to be on-site on Mondays, Tuesdays, and Thursdays. The remaining days are work-from-home days.

ASSUMPTION: The hybrid work model offers the best of both worlds, combining the flexibility of remote work with the benefits of in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

Online application review and resume screening.
Phone or video screen with the HR team.
On-site or virtual interview with the hiring manager and relevant team members.
Final round interview with senior leadership.
Background check and offer extension.

Key Assessment Areas:

Marketing strategy and campaign development.
Cross-functional team management and collaboration.
Data analysis and interpretation.
Brand alignment and compliance.
Budget management and market trend monitoring.

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
Research Guardant Health's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
Prepare questions to ask during the interview, focusing on the company's growth plans, marketing strategies, and opportunities for professional development.

ATS Keywords: Marketing strategy, campaign development, cross-functional team management, data analysis, brand alignment, budget management, market trend monitoring, consumer insights, agile workflows, MLR approval, CRM, DTC mass media, social media

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, HubSpot).
CRM software (e.g., Salesforce, HubSpot CRM).
Social media management tools (e.g., Hootsuite, Buffer).
Project management tools (e.g., Asana, Trello).
Data visualization tools (e.g., Tableau, Power BI).
Google Workspace (e.g., Google Docs, Sheets, Slides).

ASSUMPTION: The required tools and technologies may vary depending on the specific role and team, but strong proficiency in marketing automation, CRM, and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

Patient-centric: We put patients first in all that we do.
Innovative: We push the boundaries of what's possible to drive progress.
Collaborative: We work together to achieve more.
Accountable: We take ownership and deliver on our commitments.
Inclusive: We foster an environment where everyone can thrive.

Work Style:

Data-driven: We make decisions based on data and insights.
Agile: We adapt and pivot quickly to stay ahead of the curve.
Cross-functional: We work together across teams to achieve common goals.
Patient-focused: We keep the patient at the center of everything we do.
Inclusive: We value diversity and foster an environment where everyone can thrive.

Self-Assessment Questions:

How do you align with Guardant Health's patient-centric value, and can you provide an example of a time when you put patients first in your marketing efforts?
How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful cross-functional project you've led or contributed to?
How do you stay agile and adapt to changes in the market or consumer behavior, and can you provide an example of a time when you pivoted quickly to capitalize on an opportunity?

ASSUMPTION: Guardant Health values a strong cultural fit with its mission, values, and work style, and candidates should be prepared to demonstrate their alignment with these factors during the interview process.

⚠️ Potential Challenges

Managing multiple projects and deadlines with competing priorities.
Balancing the need for data-driven decision-making with the need for quick execution and agility.
Navigating a fast-paced, dynamic work environment with a high degree of autonomy and collaboration.
Adapting to changes in the market, consumer behavior, and regulatory landscape.
Ensuring brand consistency and compliance across multiple channels and consumer-facing experiences.

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of the marketing landscape and consumer behavior.

📈 Similar Roles Comparison

This role is similar to a Senior Marketing Manager or Marketing Director in a consumer-focused healthcare or biotechnology company, with a focus on direct-to-consumer campaigns and brand management.
Unlike other roles, this position requires a strong understanding of the healthcare industry, regulatory landscape, and patient-centric marketing strategies.
Career progression in this role may lead to leadership positions within the marketing department or expanded responsibilities across other areas of the business.

ASSUMPTION: While this role shares similarities with other marketing management positions, its unique focus on the healthcare industry and patient-centric marketing strategies sets it apart.

📝 Sample Projects

Developing and executing a multi-channel consumer campaign to drive brand awareness and increase screening intent for an early-stage cancer detection test.
Designing and deploying patient-facing materials for in-practice settings to help patients take action on screening, coordinating closely with sales and HCP marketing teams.
Managing the full campaign lifecycle for a late-stage cancer treatment, from insight and brief development through MLR approval, launch, and in-market optimization.

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage the full campaign lifecycle, from strategy and development to execution and optimization, with a focus on driving results and improving patient outcomes.

❓ Key Questions to Ask During Interview

Can you describe the company's long-term growth plans and how this role contributes to those goals?
How does the marketing team collaborate with other departments, such as sales, training, and R&D, to ensure cohesive and compliant consumer experiences?
What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
How does Guardant Health support the professional development and growth of its marketing team members?
What are the key performance indicators (KPIs) for this role, and how will success be measured in the first 90 days?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's long-term success, their understanding of the marketing landscape, and their commitment to driving results and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
Research Guardant Health's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
Prepare questions to ask during the interview, focusing on the company's growth plans, marketing strategies, and opportunities for professional development.
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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