Direct to Consumer Marketing Specialist

📌 Core Information

🔹 Job Title: Direct to Consumer Marketing Specialist

🔹 Company: Advantage Home Care

🔹 Location: Piedmont, Missouri

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a local brand ambassador for Advantage Home Care
• Conducting door-to-door outreach and attending local events to promote services
• Educating families on care options and guiding them toward enrollment
• Tracking leads and activity in CRM tools and meeting KPIs
• Collaborating with intake and recruitment teams for seamless client onboarding

ASSUMPTION: This role requires a significant amount of travel (75%) and involves frequent community engagement to build trust and generate leads.

📋 Key Responsibilities

✅ Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities

✅ Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients

✅ Educate families on care options, provide marketing materials, and guide them toward enrollment

✅ Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates

✅ Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding

✅ Address misconceptions, overcome objections, and personalize outreach using regional knowledge

✅ Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing

✅ Dedicate 75% of work time to forward-facing, growth-focused activities

✅ Other duties as assigned and deemed appropriate by management

ASSUMPTION: The role requires a balance of self-motivation and team collaboration, with a strong focus on community engagement and lead generation.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of experience in sales, marketing, or community outreach

Required Skills:

• Strong communication and interpersonal skills
• Self-motivated, goal-driven, and comfortable working independently in the field
• Organized with experience using CRM tools and managing follow-up preferred
• Knowledge of local community dynamics and grassroots marketing tactics

Preferred Skills:

• Experience in the home care industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having a valid driver's license and reliable transportation is likely required for this role due to the travel-intensive nature of the job.

💰 Compensation & Benefits

Salary Range: $17-$18 per hour

Benefits:

• Medical Benefits, Dental, Life Insurance
• Earned Time Off
• Performance Bonuses
• Competitive Pay
• Room for advancement

Working Hours: 8-hour shift, standard office hours (8:00 am – 5:00 pm), up to full-time depending on availability & need

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the home care industry in Missouri.

📌 Applicant Insights

🔍 Company Context

Industry: Home Health Care Services

Company Size: 1,001-5,000 employees

Founded: 1980

Company Description:

• Advantage Home Care is a leading provider of non-medical home care services, empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes
• The company has a proud history dating back to 1980 and has been a trusted partner to Midwestern families for over four decades
• Advantage Home Care delivers high-quality home care services to the neediest population

Company Specialties:

• Non-medical home care services
• Personal assistance and support services
• Care for individuals with chronic medical conditions

Company Website: advantagehomecare.com

ASSUMPTION: Advantage Home Care is a well-established company with a strong reputation in the home care industry, offering a range of services to support individuals with disabilities and chronic medical conditions.

📊 Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: This role reports directly to the marketing or sales manager

Work Arrangement: On-site, with 75% of work time dedicated to field activities

Growth Opportunities:

• Proven success in this role may lead to opportunities in management or other marketing positions within the company
• Expanding knowledge of the home care industry and developing strong relationships with clients and caregivers

ASSUMPTION: This role offers opportunities for career growth and development within the company, particularly for individuals who demonstrate strong performance and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Field-based, with a focus on community engagement and client acquisition

Office Location(s): Piedmont, Missouri (with frequent travel to other locations within the company's service area)

Geographic Context:

• The company serves a wide range of communities across Missouri, Illinois, and Tennessee
• This role focuses on building relationships and generating leads within assigned communities
• The company's service area includes both urban and rural communities

Work Schedule: Standard office hours (8:00 am – 5:00 pm), with flexible scheduling to accommodate community events and client needs

ASSUMPTION: The work environment for this role is primarily field-based, with a focus on community engagement and client acquisition. Successful candidates should be comfortable working independently and traveling frequently within the company's service area.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager to discuss the role and company in more detail
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Self-motivation and goal orientation
• Knowledge of local community dynamics and grassroots marketing tactics
• Cultural fit with the company's mission and values

Application Tips:

• Highlight relevant experience in sales, marketing, or community outreach
• Demonstrate a strong understanding of the home care industry and the company's mission
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful community engagement or lead generation strategies

ATS Keywords: Marketing, Sales, Community Outreach, Client Acquisition, Lead Generation, CRM, Home Care, Non-medical Home Care, Caregiver, Client

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing communication skills, self-motivation, and cultural fit. Successful candidates will demonstrate a strong understanding of the home care industry and the company's mission.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing materials and templates
• Company-provided vehicle or mileage reimbursement

ASSUMPTION: The specific CRM software and marketing materials used by the company may vary, but successful candidates should be comfortable using CRM tools and managing follow-up activities.

👔 Cultural Fit Considerations

Company Values:

• Compassion and empathy for clients and caregivers
• Integrity and professionalism in all interactions
• Collaboration and teamwork to achieve common goals

Work Style:

• Self-motivated and goal-driven
• Comfortable working independently in the field
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do I have a strong understanding of the home care industry and the company's mission?
• Am I comfortable working independently and traveling frequently within the company's service area?
• Do I possess strong communication and interpersonal skills, and am I able to build relationships with clients and caregivers?

ASSUMPTION: Successful candidates for this role will demonstrate a strong understanding of the home care industry and the company's mission, as well as a commitment to the company's values and work style.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining strong follow-up practices
• Overcoming objections and addressing misconceptions about the company's services
• Balancing field activities and administrative tasks, such as lead tracking and reporting
• Adapting to the unique needs and preferences of each community served

ASSUMPTION: This role presents unique challenges, including managing a high volume of leads, overcoming objections, and balancing field activities with administrative tasks. Successful candidates will be able to adapt to the unique needs of each community served and maintain strong follow-up practices.

📈 Similar Roles Comparison

• This role differs from other marketing or sales positions in the home care industry in its focus on community engagement and lead generation through grassroots outreach
• Compared to other entry-level marketing roles, this position offers a unique opportunity to build relationships with clients and caregivers and gain experience in the home care industry
• Career paths for this role may include opportunities in management or other marketing positions within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in the home care industry and build relationships with clients and caregivers through community engagement and lead generation. Successful candidates will be able to leverage this experience to pursue career growth and development within the company.

📝 Sample Projects

• Developing and implementing a grassroots marketing campaign to generate leads in a new community
• Conducting market research to identify trends and opportunities in the home care industry
• Creating and distributing marketing materials to educate families on care options and guide them toward enrollment

ASSUMPTION: Sample projects for this role may include developing and implementing grassroots marketing campaigns, conducting market research, and creating marketing materials to educate families on care options and guide them toward enrollment.

❓ Key Questions to Ask During Interview

• What are the most effective strategies for building relationships with clients and caregivers in this role?
• How does the company support the growth and development of employees in this position?
• What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
• How does the company ensure that its services meet the unique needs and preferences of each community served?
• What opportunities are available for career growth and development within the company for individuals who demonstrate strong performance in this role?

ASSUMPTION: Key questions to ask during the interview for this role may include strategies for building relationships with clients and caregivers, opportunities for growth and development, KPIs for success, and the company's approach to meeting the unique needs of each community served.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful community engagement or lead generation strategies
• Follow up with the hiring manager one week after submission to express your interest in the position
• If selected for an interview, be prepared to discuss your understanding of the home care industry and the company's mission, as well as your ability to work independently and build relationships with clients and caregivers

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.