📌 Core Information
🔹 Job Title: Directeur marketing
🔹 Company: RCGT - Raymond Chabot Ressources humaines
🔹 Location: Sherbrooke, Quebec, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Orchestrating creative marketing initiatives to support the company's growth
- Energizing the franchise network across North America
- Supervising and inspiring the marketing team
- Managing budgets with rigour and investing in profitable initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a creative approach to marketing.
📋 Key Responsibilities
✅ Design and deploy effective marketing campaigns
✅ Supervise and mentor the marketing team
✅ Manage the annual marketing budget
✅ Support the franchise network with training, tools, and local campaigns
✅ Collaborate with the management team on strategic discussions
✅ Create engaging content using various media (photos, videos, social media, etc.)
✅ Maintain the company's online presence in collaboration with the digital specialist
✅ Monitor industry trends and recommend innovative applications
✅ Establish clear performance indicators and continuously optimize marketing actions
ASSUMPTION: The role may require occasional travel to attend industry events or visit franchisees.
🎯 Required Qualifications
Education: Degree in marketing, communication, or a related field
Experience: A minimum of 5 years of relevant experience, including 1-3 years in a supervisory or management role
Required Skills:
- Proven experience in marketing, preferably in the construction industry or B2B sector
- Excellent communication skills in French and English (both written and verbal)
- Strong leadership and team management skills
- Proficient in digital tools (Microsoft Office, project management tools, Google Analytics, etc.)
- Practical knowledge of Adobe tools (Photoshop, InDesign, Illustrator, PremierePro)
Preferred Skills:
- Experience in franchise marketing
- Fluency in Spanish
ASSUMPTION: Candidates with experience in marketing for a manufacturing or product-based company may be at an advantage.
💰 Compensation & Benefits
Salary Range: Based on the company size and industry standards, the salary range for this role is CAD 80,000 - CAD 120,000 per year. This estimate takes into account the candidate's experience level and the cost of living in Sherbrooke, Quebec.
Benefits:
- Group insurance (health, dental, and life)
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM to 5:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. RCGT - Raymond Chabot Ressources humaines is part of the Raymond Chabot Grant Thornton network and has been established in Sherbrooke for over twenty years.
Company Size: 11-50 employees. This size allows for a more intimate work environment where individual contributions can have a significant impact.
Founded: The exact founding date is not specified, but the company has been operating in Sherbrooke since 1999.
Company Description:
- RCGT - Raymond Chabot Ressources humaines is a team of passionate professionals specializing in human resources services.
- The company is recognized for the quality of its services and the strategic approach of its experts.
- They are committed to developing and maintaining a dynamic business relationship with their clients to help them progress confidently towards success.
Company Specialties:
- Recruitment
- Psychometric evaluation
- HR consulting
- Pre-employment services
- 360-degree feedback
- Coaching
- Pay equity
- Organizational development
- Staff redeployment
- Career transition
- Intervention in psychological harassment
- Succession planning
Company Website: http://www.rcrh.ca
ASSUMPTION: As a human resources consulting firm, RCGT - Raymond Chabot Ressources humaines places a strong emphasis on employee satisfaction and development.
📊 Role Analysis
Career Level: This role is at the management level, reporting directly to the company's management team.
Reporting Structure: The Marketing Director will oversee the marketing team and collaborate with other departments, such as sales and operations, to ensure alignment with business objectives.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential advancement to a senior marketing role or a director-level position in a related field
- Opportunities to expand the company's franchise network and increase market share
- Possibility to gain experience in international marketing, given the company's presence in North America
ASSUMPTION: The company's growth and success will depend on the Marketing Director's ability to create and implement effective marketing strategies.
🌍 Location & Work Environment
Office Type: The company has multiple offices in the Sherbrooke region, with the main office located at 455, rue King Ouest, Bureau 500, Sherbrooke, Quebec J1H 6G4, Canada.
Office Location(s): Sherbrooke, Quebec, Canada
Geographic Context:
- Sherbrooke is a city in the province of Quebec, Canada, with a population of approximately 160,000 people.
- The city is known for its rich history, cultural attractions, and outdoor activities.
- Sherbrooke has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The standard workweek is Monday to Friday, with the possibility of occasional weekend work or overtime to meet project deadlines.
ASSUMPTION: The Marketing Director may need to adapt to the company's culture and work environment, which may be influenced by the human resources consulting industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the company's management team
Key Assessment Areas:
- Marketing strategy and creativity
- Leadership and team management skills
- Budget management and financial acumen
- Communication and presentation skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you have led
- Demonstrate your understanding of the company's business and industry
- Showcase your ability to work collaboratively and adapt to different work environments
ATS Keywords: Marketing strategy, campaign management, team leadership, budget management, digital marketing, content creation, franchise support, industry trends, performance metrics, Adobe tools, bilingual communication
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of qualified candidates.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Google Analytics
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, PremierePro)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Marketing Director may need to learn and adapt to new tools and technologies as the company's needs evolve.
👔 Cultural Fit Considerations
Company Values:
- Expertise and professionalism
- Customer focus and satisfaction
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and respect
Work Style:
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Attention to detail and quality-oriented
Self-Assessment Questions:
- Do you have experience leading a marketing team and driving results in a dynamic environment?
- Are you comfortable working in a bilingual setting and communicating effectively in both French and English?
- Can you demonstrate a strong understanding of marketing trends and best practices in the construction industry?
- Are you able to manage a budget and make data-driven decisions to optimize marketing investments?
ASSUMPTION: The company values a strong cultural fit and may prioritize candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities
- Adapting to the company's culture and work environment
- Meeting tight deadlines and performance expectations
- Navigating the complexities of franchise marketing
ASSUMPTION: The Marketing Director may face challenges related to the company's growth, the franchise network, and the competitive marketing landscape.
📈 Similar Roles Comparison
- Compared to a marketing manager role, this position has a broader scope and requires more strategic decision-making and leadership
- In the human resources consulting industry, the Marketing Director's role is unique, as it combines marketing expertise with an understanding of HR services and consulting
- Career progression may involve moving into a senior marketing role or transitioning to a related field, such as business development or strategic consulting
ASSUMPTION: The Marketing Director's role is distinct from other marketing positions, requiring a blend of marketing expertise and industry-specific knowledge.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product line
- Conducting market research to identify trends and opportunities in the construction industry
- Creating engaging content and managing the company's online presence across multiple platforms
- Collaborating with franchisees to create localized marketing materials and campaigns
ASSUMPTION: The Marketing Director's projects may vary depending on the company's growth, market conditions, and franchise network needs.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the Marketing Director in the first 90 days of the role?
- How does the company measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to fostering a positive and inclusive work environment?
- How does the company collaborate with its franchise network to ensure consistent branding and marketing efforts across all locations?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you have led
- Demonstrate your understanding of the company's business and industry
- Showcase your ability to work collaboratively and adapt to different work environments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
