DIRECTEUR MARKETING

📌 Core Information

🔹 Job Title: Directeur Marketing

🔹 Company: ELECTRO DEPOT

🔹 Location: Faches-Thumesnil, Hauts-de-France, 59155, France

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing marketing strategy to enhance brand attractiveness across physical and digital channels
• Managing customer relationships and driving market share growth
• Leading and developing a team of 3 marketing professionals
• Collaborating with other countries and headquarters to foster a collective dynamic

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multidisciplinary teams in an international environment.

📋 Key Responsibilities

✅ Defining and deploying the marketing strategy in an omnicanal logic to reinforce the attractiveness of our physical and digital points of sale

✅ Analyzing the customer base and perception studies to identify priority targets

✅ Developing the Omnichannel Animation Plan (PAO) in line with the "Every Day Low Price" strategy and the product selection operated with the Offer and Marketing Group

✅ Piloting CRM campaigns (email, SMS, push app) from conception to performance analysis

✅ Building the media mix adapted to business objectives, in line with the Commerce and Brand teams of the Group

✅ Supervising national and local communication plans, coordinating agencies, and piloting content creation

✅ Implementing ultra-local communication campaigns to support the expansion or performance of stores

✅ Animating the relationship with stores and ensuring the quality of in-store operations

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in communication with a strategic marketing vision, ideally in an omnichannel retail environment

Required Skills:

• Strategic marketing mindset
• Strong leadership skills
• Ability to manage multidisciplinary teams
• Excellent communication skills
• Strong analytical skills
• Ability to work in an international environment
• Fluency in French

Preferred Skills:

• Experience in the retail sector
• Bilingual or multilingual
• Knowledge of CRM tools

ASSUMPTION: Candidates with a proven track record in marketing and leadership roles in a retail environment will be particularly well-suited to this position.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a marketing director with 5-10 years of experience in the retail sector)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the electronics and appliances sector

Company Size: 1,001-5,000 employees (According to LinkedIn)

Founded: 2003

Company Description:

• ELECTRO DEPOT is a retail chain specializing in electronics, appliances, and multimedia products
• The company is part of the United.b group (Boulanger, Krëfel, etc.)
• ELECTRO DEPOT is known for its low-cost pricing strategy and focus on customer satisfaction

Company Specialties:

• Distribution spécialisée
• Multimedia
• Electroménager

Company Website: http://www.engagements.electrodepot.fr

ASSUMPTION: ELECTRO DEPOT is a well-established company in the retail sector with a strong focus on customer satisfaction and employee engagement.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant impact on the company's growth and market position

Reporting Structure: Reports directly to the CODIR (Comité de Direction)

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential progression to a higher-level marketing or management role within the company or the United.b group
• Opportunities to collaborate with international teams and gain global experience
• Chance to contribute to the company's expansion and growth in the French market

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and personal development.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 1 Route de Vendeville, Faches-Thumesnil, Hauts-de-France, 59155, France

Geographic Context:

• The office is located in the northern region of France, near Lille
• The area is well-connected by public transportation and highways
• The region offers a mix of urban and rural environments, with easy access to nature and cultural attractions

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The work environment at ELECTRO DEPOT is collaborative, dynamic, and focused on employee engagement and satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic marketing mindset
• Leadership and team management skills
• Communication and presentation skills
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience
• Be prepared to discuss your strategic vision for the company's marketing efforts
• Demonstrate your ability to work effectively in an international and collaborative environment

ATS Keywords: Marketing Strategy, Customer Knowledge, Omnichannel Communication, CRM Management, Performance Analysis, Media Planning, Content Creation, Team Management, Leadership, Market Trends Analysis, Client Orientation, Decision Making, International Collaboration, Adaptability, Communication Skills

ASSUMPTION: The application process at ELECTRO DEPOT is designed to assess the candidate's strategic marketing mindset, leadership skills, and ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Simplicité
• Solidarité
• Passion

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on employee engagement and satisfaction

Self-Assessment Questions:

• Do you share ELECTRO DEPOT's values of simplicity, solidarity, and passion?
• Are you comfortable working in a collaborative and dynamic environment?
• Do you thrive in a fast-paced and results-driven work environment?

ASSUMPTION: Candidates who share ELECTRO DEPOT's values and are comfortable working in a collaborative and dynamic environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing a team of 3 marketing professionals with varying levels of experience and expertise
• Balancing the demands of an international and collaborative work environment
• Adapting to the company's low-cost pricing strategy and focus on customer satisfaction
• Keeping up with the fast-paced and ever-evolving retail landscape

ASSUMPTION: These challenges can be overcome with strong leadership skills, adaptability, and a strategic marketing mindset.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Marketing Manager position in a retail or consumer goods company
• However, this role has a stronger focus on international collaboration and a low-cost pricing strategy
• Career progression opportunities may be more limited in this role compared to larger, multinational corporations

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to enhance the brand's attractiveness across physical and digital channels
• Conducting customer segmentation and targeting analysis to identify priority targets
• Managing the creation and execution of CRM campaigns to drive customer engagement and loyalty

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Director may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall vision?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's marketing strategy, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://unitedb.csod.com/ux/ats/careersite/5/home/requisition/2249?c=unitedb
• Tailor your resume and cover letter to highlight your marketing and leadership experience
• Prepare a portfolio or examples of your marketing campaigns and initiatives
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.