📌 Core Information
🔹 Job Title: Directeur marketing
🔹 Company: Relais & Châteaux
🔹 Location: Québec, QC, Canada
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategy for the hotel
- Creating innovative and cohesive marketing campaigns
- Overseeing digital marketing initiatives, including SEO, SEM, and social media
- Managing and supporting the marketing team
- Collaborating with internal teams to align marketing efforts with operational goals
- Monitoring campaign performance and managing marketing budget
- Analyzing market trends and customer behavior to inform strategic decisions
- Ensuring the hotel's visibility in local and international media and with partners
- Participating in executive meetings and contributing to the hotel's overall vision
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proficiency in both French and English.
📋 Key Responsibilities
✅ Elaborate and implement the global marketing strategy of the establishment
✅ Develop creative and consistent communication campaigns with the brand identity
✅ Supervise digital marketing initiatives, including SEO, SEM, and social media
✅ Supervise and support the existing marketing team, ensuring cohesion and efficiency in actions taken; the role encompasses all marketing aspects, not limited to digital marketing
✅ Collaborate with internal teams to ensure marketing efforts align with operational objectives
✅ Manage the marketing budget and track campaign performance
✅ Analyze market trends and customer behavior to guide strategic decisions
✅ Ensure the hotel's visibility in local and international media and with partners
✅ Participate in executive meetings and contribute to the hotel's overall vision
ASSUMPTION: This role requires a proactive approach, strong communication skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Not specified
Experience: 4 to 5 years of marketing experience, ideally in the hotel or luxury sector
Required Skills:
- Marketing strategy development and implementation
- Campaign creation and management
- Digital marketing proficiency (SEO, SEM, social media)
- Leadership and team management
- Excellent communication skills in French and English
- Budget management and performance tracking
- Market analysis and customer behavior understanding
- Media relations and partnership development
Preferred Skills:
- Experience in positioning luxury brands or working in 4-5 star hotels (an asset)
ASSUMPTION: Candidates with experience in the luxury or hotel sector and strong leadership skills are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing director in the hospitality sector in Quebec, the estimated salary range is CAD 80,000 - 120,000 per year.
Benefits:
- Discounts in various Relais & Châteaux
- Preferential rates on stays at the Auberge and at the restaurant Chez Muffy
- Collective insurance from the start of employment
- Employer contribution to RRSP and (RPDB from hiring)
- Monthly draws
- Recognition program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and fine dining
Company Size: 10,001+ employees (global), small team at the Quebec location
Founded: 1954, with the Quebec location established in 1987
Company Description:
- Relais & Châteaux is an association of independent luxury hotels and restaurants worldwide
- The Auberge Saint-Antoine is a boutique hotel in Quebec City, member of Relais & Châteaux, known for its historic charm and exceptional service
- The hotel offers elegant rooms, modern amenities, and a renowned restaurant, Chez Muffy
Company Specialties:
- Luxury hospitality and fine dining
- Cultural experiences and local heritage promotion
- Excellence in service and attention to detail
Company Website: relaischateaux.com
ASSUMPTION: Relais & Châteaux is committed to preserving local heritage and providing exceptional experiences for its guests.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports directly to the hotel's general manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression to senior marketing roles within the company or the broader hospitality industry
- Expanding skills and expertise in luxury marketing and hotel management
- Potential to work with international partners and attend global events
ASSUMPTION: This role offers opportunities for professional growth and development within the luxury hospitality sector.
🌍 Location & Work Environment
Office Type: Historic building with modern amenities
Office Location(s): 8 Rue Saint-Antoine, Quebec, QC G1K 4C9, Canada
Geographic Context:
- Quebec City is a UNESCO World Heritage site, offering a rich cultural environment
- The hotel is located in the heart of the Old Port, close to attractions, shops, and restaurants
- The city has a vibrant arts and culinary scene, with numerous festivals throughout the year
Work Schedule: Standard business hours, with flexibility for events and promotions
ASSUMPTION: The historic setting and central location offer a unique work environment and opportunities for cultural engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the general manager and marketing team
- Final interview with the general manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Communication and language proficiency
- Understanding of the luxury hospitality industry
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate understanding of the luxury hospitality industry and the hotel's unique selling points
- Showcase creativity and strategic thinking in campaign ideas and marketing plans
- Prepare questions about the hotel's marketing goals and team dynamics
ATS Keywords: Marketing strategy, campaign development, digital marketing, leadership, team management, luxury hospitality, Quebec City
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The marketing team uses industry-standard tools to manage campaigns, track performance, and collaborate on projects.
👔 Cultural Fit Considerations
Company Values:
- Treat others as family: Create an environment where everyone feels supported and valued
- Grow together: Foster innovation and continuous learning
- Communicate to advance: Encourage open and honest communication for a harmonious work environment
- Share the passion for heritage: Promote and preserve local history and traditions
Work Style:
- Collaborative and supportive team environment
- Focus on creativity, innovation, and excellence
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- How do you approach team collaboration and supporting team members?
- How do you balance creativity and data-driven decision-making in marketing campaigns?
ASSUMPTION: Candidates who align with the company's values and work style will thrive in this role and contribute to the hotel's success.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing creative and data-driven approaches to marketing
- Adapting to the unique cultural and historic context of the hotel and Quebec City
- Meeting the high expectations of luxury hospitality standards
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury hospitality marketing within a historic and culturally rich context
- Compared to other marketing director roles, this position offers a unique blend of creativity, strategy, and cultural engagement
- Career progression may involve moving to other luxury hospitality brands or taking on senior marketing roles within Relais & Châteaux
ASSUMPTION: This role offers a unique blend of marketing, cultural engagement, and luxury hospitality experience.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote the hotel's unique selling points
- Collaborating with the sales team to create and implement a customer referral program
- Analyzing customer data to identify trends and inform marketing strategies
ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute creative marketing campaigns, collaborate with internal teams, and analyze data to inform strategic decisions.
❓ Key Questions to Ask During Interview
- What are the hotel's primary marketing goals for the next year, and how does this role contribute to achieving them?
- How does the marketing team collaborate with other departments, such as sales and operations?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does the company support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate understand the role's priorities, team dynamics, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare a portfolio or examples of your marketing campaigns and their results
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
