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Directeur Marketing

Barrière
Full-time
On-site
France
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Directeur Marketing

πŸ”Ή Company: BarriΓ¨re

πŸ”Ή Location: RibeauvillΓ©, Grand Est, France

πŸ”Ή Job Type: Full-Time, Contractor

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leadership and management of marketing activities
  • Customer acquisition and retention strategies
  • Loyalty program management
  • Competitive analysis and market positioning
  • Cross-functional collaboration with various departments

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies to drive traffic and recruit new clients

βœ… Manage the loyalty program, ensuring high-quality customer service and client retention

βœ… Promote new offers and experiences across various departments (restaurants, hΓ΄tellerie, packages, etc.)

βœ… Analyze competitor actions and market trends to enhance the resort's position

βœ… Collaborate with the General Manager and other department heads to achieve overall resort objectives

βœ… Ensure the resort's visibility on its zone of influence through various communication channels

βœ… Manage and develop a local network of partners and influencers to boost the resort's visibility and revenue

βœ… Monitor and analyze the performance of marketing operations and make data-driven decisions

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or a related field

Experience: Minimum of two years of significant experience in a responsible marketing position

Required Skills:

  • Proven leadership and team management skills
  • Strong analytical and problem-solving abilities
  • Excellent communication and interpersonal skills
  • Fluency in French (both written and spoken)
  • Proficiency in marketing tools and software
  • Knowledge of the hospitality industry and casino sector

Preferred Skills:

  • Experience with CRM systems
  • Fluency in English
  • Knowledge of digital marketing strategies

ASSUMPTION: Candidates with a proven track record in marketing, strong leadership skills, and experience in the hospitality industry are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: €40,000 - €50,000 per year (gross), plus PSO (Prime de Service OnΓ©reuse) and 13th month

Benefits:

  • 13th month and profit-sharing
  • Night shift bonus
  • Good health insurance and wellness activities
  • Meal vouchers
  • Employee discounts
  • Opportunities for professional development and mobility

Working Hours: Full-time, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the hospitality sector in France.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality, with a focus on casinos, hotels, restaurants, and leisure activities

Company Size: Medium to large (5,001-10,000 employees)

Founded: 1912, with a rich history and strong brand recognition

Company Description:

  • Founded by FranΓ§ois AndrΓ©, the Group has grown under the stewardships of Lucien BarriΓ¨re, Diane BarriΓ¨re-Desseigne, and Dominique Desseigne
  • Leading casino operator in France, with a strong presence in the luxury hotel sector and global leisure and entertainment sectors
  • Operates 33 casinos, 16 hotels, and more than 120 restaurants and bars, staging over 3,000 shows and events annually

Company Specialties:

  • Casinos
  • HΓ΄tels
  • Thalassos
  • Golfs
  • Restaurants
  • Spectacles

Company Website: http://www.groupebarriere.com

ASSUMPTION: Barrière is a well-established and respected company in the hospitality industry, with a strong brand and a diverse range of offerings.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with potential for growth and career progression

Reporting Structure: Reports directly to the General Manager of the resort, with cross-functional collaboration with various departments

Work Arrangement: Full-time, on-site position, with flexibility based on business needs

Growth Opportunities:

  • Potential for career advancement within the company
  • Opportunities to work on diverse projects and gain new skills
  • Access to professional development and training programs

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established company in the hospitality industry.

🌍 Location & Work Environment

Office Type: Resort-based, with a mix of on-site and remote work (depending on the role and business needs)

Office Location(s): RibeauvillΓ©, Grand Est, France

Geographic Context:

  • RibeauvillΓ© is a small town in the Grand Est region of France, known for its wine production and tourism
  • The resort is located in a scenic and picturesque setting, with easy access to nearby attractions and amenities
  • The region offers a high quality of life, with a mix of urban and rural environments

Work Schedule: Full-time, with flexibility based on business needs and potential for overtime during peak seasons

ASSUMPTION: The resort provides a dynamic and engaging work environment, with a mix of on-site and remote work opportunities, depending on the role and business needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone pre-screening (15 minutes)
  • On-site visit and interview with the Spa Manager and Recruitment Manager
  • Welcome onboard process

Key Assessment Areas:

  • Leadership and team management skills
  • Strategic thinking and problem-solving abilities
  • Communication and interpersonal skills
  • Industry knowledge and familiarity with the hospitality sector
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of successful marketing campaigns or projects you've led in the past
  • Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity

ATS Keywords: Marketing Director, Marketing Manager, Customer Acquisition, Customer Retention, Loyalty Program, Competitive Analysis, Market Positioning, Cross-Functional Collaboration, Leadership, Team Management, Hospitality Industry, Casino Sector

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills, experiences, and cultural fit.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Google Analytics and other web analytics tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in service quality
  • French art de vivre and commitment to operational excellence
  • Strong teamwork and collaboration
  • Adaptability and innovation

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and teamwork
  • Focus on results and continuous improvement
  • Strong leadership and strategic thinking

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
  • Are you comfortable working collaboratively with diverse teams and departments?
  • Do you possess strong leadership and strategic thinking skills, with a proven track record in marketing?

ASSUMPTION: Barrière values candidates who are adaptable, innovative, and committed to delivering excellence in service quality and the French art de vivre.

⚠️ Potential Challenges

  • Managing multiple priorities and projects simultaneously
  • Working in a fast-paced and dynamic environment
  • Adapting to changing market conditions and competitor actions
  • Balancing strategic planning with tactical execution
  • Managing a team and ensuring high-quality customer service

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the hospitality industry.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to BarriΓ¨re, with a focus on marketing and customer acquisition within the casino and hospitality sectors
  • Similar roles in the industry may include Marketing Manager, Customer Acquisition Manager, or Loyalty Program Manager, with a focus on the hospitality or casino sectors
  • Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity to grow and develop within the hospitality industry, with a focus on marketing and customer acquisition.

πŸ“ Sample Projects

  • Developing and implementing a successful customer acquisition campaign, resulting in a significant increase in new clients
  • Managing and enhancing the loyalty program, leading to improved client retention and increased revenue
  • Analyzing competitor actions and market trends to inform strategic decision-making and enhance the resort's market position

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Director role at Barrière.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other departments and teams within the resort?
  • What are the most significant challenges facing the marketing team currently, and how can this role address them?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of successful marketing campaigns or projects you've led in the past
  • Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity
  • Follow up with the recruitment team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.