📌 Core Information
🔹 Job Title: Directeur Marketing
🔹 Company: Barrière
🔹 Location: Ribeauvillé, Grand Est, France
🔹 Job Type: Full-Time, Contractor
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership and management of marketing activities
- Customer acquisition and retention strategies
- Loyalty program management
- Competitive analysis and market positioning
- Cross-functional collaboration with various departments
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to drive traffic and recruit new clients
✅ Manage the loyalty program, ensuring high-quality customer service and client retention
✅ Promote new offers and experiences across various departments (restaurants, hôtellerie, packages, etc.)
✅ Analyze competitor actions and market trends to enhance the resort's position
✅ Collaborate with the General Manager and other department heads to achieve overall resort objectives
✅ Ensure the resort's visibility on its zone of influence through various communication channels
✅ Manage and develop a local network of partners and influencers to boost the resort's visibility and revenue
✅ Monitor and analyze the performance of marketing operations and make data-driven decisions
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: Minimum of two years of significant experience in a responsible marketing position
Required Skills:
- Proven leadership and team management skills
- Strong analytical and problem-solving abilities
- Excellent communication and interpersonal skills
- Fluency in French (both written and spoken)
- Proficiency in marketing tools and software
- Knowledge of the hospitality industry and casino sector
Preferred Skills:
- Experience with CRM systems
- Fluency in English
- Knowledge of digital marketing strategies
ASSUMPTION: Candidates with a proven track record in marketing, strong leadership skills, and experience in the hospitality industry are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €40,000 - €50,000 per year (gross), plus PSO (Prime de Service Onéreuse) and 13th month
Benefits:
- 13th month and profit-sharing
- Night shift bonus
- Good health insurance and wellness activities
- Meal vouchers
- Employee discounts
- Opportunities for professional development and mobility
Working Hours: Full-time, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the hospitality sector in France.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on casinos, hotels, restaurants, and leisure activities
Company Size: Medium to large (5,001-10,000 employees)
Founded: 1912, with a rich history and strong brand recognition
Company Description:
- Founded by François André, the Group has grown under the stewardships of Lucien Barrière, Diane Barrière-Desseigne, and Dominique Desseigne
- Leading casino operator in France, with a strong presence in the luxury hotel sector and global leisure and entertainment sectors
- Operates 33 casinos, 16 hotels, and more than 120 restaurants and bars, staging over 3,000 shows and events annually
Company Specialties:
- Casinos
- Hôtels
- Thalassos
- Golfs
- Restaurants
- Spectacles
Company Website: http://www.groupebarriere.com
ASSUMPTION: Barrière is a well-established and respected company in the hospitality industry, with a strong brand and a diverse range of offerings.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and career progression
Reporting Structure: Reports directly to the General Manager of the resort, with cross-functional collaboration with various departments
Work Arrangement: Full-time, on-site position, with flexibility based on business needs
Growth Opportunities:
- Potential for career advancement within the company
- Opportunities to work on diverse projects and gain new skills
- Access to professional development and training programs
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established company in the hospitality industry.
🌍 Location & Work Environment
Office Type: Resort-based, with a mix of on-site and remote work (depending on the role and business needs)
Office Location(s): Ribeauvillé, Grand Est, France
Geographic Context:
- Ribeauvillé is a small town in the Grand Est region of France, known for its wine production and tourism
- The resort is located in a scenic and picturesque setting, with easy access to nearby attractions and amenities
- The region offers a high quality of life, with a mix of urban and rural environments
Work Schedule: Full-time, with flexibility based on business needs and potential for overtime during peak seasons
ASSUMPTION: The resort provides a dynamic and engaging work environment, with a mix of on-site and remote work opportunities, depending on the role and business needs.
💼 Interview & Application Insights
Typical Process:
- Phone pre-screening (15 minutes)
- On-site visit and interview with the Spa Manager and Recruitment Manager
- Welcome onboard process
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
- Industry knowledge and familiarity with the hospitality sector
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity
ATS Keywords: Marketing Director, Marketing Manager, Customer Acquisition, Customer Retention, Loyalty Program, Competitive Analysis, Market Positioning, Cross-Functional Collaboration, Leadership, Team Management, Hospitality Industry, Casino Sector
ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills, experiences, and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics and other web analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Excellence in service quality
- French art de vivre and commitment to operational excellence
- Strong teamwork and collaboration
- Adaptability and innovation
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
- Strong leadership and strategic thinking
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Are you comfortable working collaboratively with diverse teams and departments?
- Do you possess strong leadership and strategic thinking skills, with a proven track record in marketing?
ASSUMPTION: Barrière values candidates who are adaptable, innovative, and committed to delivering excellence in service quality and the French art de vivre.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changing market conditions and competitor actions
- Balancing strategic planning with tactical execution
- Managing a team and ensuring high-quality customer service
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the hospitality industry.
📈 Similar Roles Comparison
- This role is unique to Barrière, with a focus on marketing and customer acquisition within the casino and hospitality sectors
- Similar roles in the industry may include Marketing Manager, Customer Acquisition Manager, or Loyalty Program Manager, with a focus on the hospitality or casino sectors
- Career progression in this role may lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to grow and develop within the hospitality industry, with a focus on marketing and customer acquisition.
📝 Sample Projects
- Developing and implementing a successful customer acquisition campaign, resulting in a significant increase in new clients
- Managing and enhancing the loyalty program, leading to improved client retention and increased revenue
- Analyzing competitor actions and market trends to inform strategic decision-making and enhance the resort's market position
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Director role at Barrière.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the resort?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the recruitment team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
