Directeur Marketing France F/H/X

📌 Core Information

🔹 Job Title: Directeur Marketing France F/H/X

🔹 Company: SIXT

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Temps complet

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 ans

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Définir et mettre en œuvre la stratégie marketing de SIXT France
• Piloter les campagnes de communication et les actions publicitaires multicanales
• Renforcer la visibilité et l'attractivité de la marque auprès des segments B2C et B2B
• Gérer les relations presse pour la marque en France en collaboration avec notre agence de presse
• Gérer le budget marketing et assurer un suivi rigoureux du ROI des actions engagées
• Réaliser une veille concurrentielle et sectorielle constante pour identifier les opportunités de croissance
• Collaborer étroitement avec les équipes marketing du siège international et l'ensemble des départements du siège France
• Manager une équipe marketing locale, encourager la montée en compétences et insuffler une culture de performance
• Animer nos agences partenaires (création, média et presse)

ASSUMPTION: This role requires a strategic mindset, strong leadership, and excellent communication skills to manage a team and collaborate with various departments. The ideal candidate will have a proven track record in marketing strategy and operations, with a focus on branding and digital marketing.

📋 Key Responsibilities

✅ Définir et mettre en œuvre la stratégie marketing de SIXT France

✅ Piloter les campagnes de communication et les actions publicitaires multicanales

✅ Renforcer la visibilité et l'attractivité de la marque auprès des segments B2C et B2B

✅ Gérer les relations presse pour la marque en France en collaboration avec notre agence de presse

✅ Gérer le budget marketing et assurer un suivi rigoureux du ROI des actions engagées

✅ Réalisér une veille concurrentielle et sectorielle constante pour identifier les opportunités de croissance

✅ Collaborer étroitement avec les équipes marketing du siège international et l'ensemble des départements du siège France

✅ Manager une équipe marketing locale, encourager la montée en compétences et insuffler une culture de performance

✅ Animer nos agences partenaires (création, média et presse)

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, it is essential to verify these details directly with the employer, as the AI-assisted information may not always be accurate or up-to-date.

🎯 Required Qualifications

Education: Formation supérieure en marketing, communication, école de commerce ou équivalent

Experience: Expérience confirmée en marketing stratégique et opérationnel dans un environnement dynamique et concurrentiel (idéalement dans les secteurs de la mobilité, du retail, de l'hôtellerie ou des services)

Required Skills:

• Solides compétences branding et maîtrise des leviers digitaux et des outils d'analyse de données marketing
• Force de proposition et créativité en adéquation avec l'ADN de la marque SIXT (bold, fun et premium)
• Esprit entrepreneur aiguisé, sens de l'analyse, vision stratégique, forte orientation client et résultats
• Leadership naturel, excellente capacité de communication et goût pour le travail en transversal

Preferred Skills:

• Maîtrise de l'allemand

ASSUMPTION: While the job description does not explicitly mention preferred skills, having knowledge of the German language could be beneficial for working with the international headquarters of SIXT, which is based in Germany.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between €70,000 and €90,000 per year, based on market research and the experience level required for the role. However, the actual salary may vary depending on the candidate's qualifications and the company's compensation policies.

Benefits:

• Package de rémunération compétitif
• Perspectives de carrière internationales
• Atmosphère de travail dynamique et internationale
• Conditions de travail flexibles

Working Hours: The standard working hours for this position are 40 hours per week, with flexibility depending on the needs of the role and the team.

ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for the role. The actual salary may vary depending on the candidate's qualifications and the company's compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: SIXT operates in the travel arrangements industry, focusing on high-quality mobility services. The company is a leading international provider, with a presence in more than 100 countries around the globe.

Company Size: SIXT is a large company with 5,001-10,000 employees worldwide. Working in a large organization like SIXT offers opportunities for growth, collaboration, and learning from diverse teams.

Founded: SIXT was founded in 1912 and has since grown into a global mobility services provider, offering a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions.

Company Description:

• SIXT is a leading international provider of high-quality mobility services
• The company offers a uniquely integrated premium mobility service across various fields
• SIXT has a presence in more than 100 countries around the globe, with a focus on vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions

Company Specialties:

• Car rental
• Van/truck rental
• Mobility services
• Car sharing
• Ride hailing
• Mobility
• Car subscription
• Digitization
• Autovermietung
• Nutzfahrzeugvermietung
• Carsharing
• Fahrdienste
• Auto Abo
• Mobilität
• and Digitalisierung

Company Website: http://www.sixt.com

ASSUMPTION: The provided company information is based on the LinkedIn company page for SIXT. However, it is essential to verify these details directly with the employer, as the information may not always be up-to-date or accurate.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic mindset and proven leadership skills to manage a team and collaborate with various departments.

Reporting Structure: The Directeur Marketing France reports directly to the Présidente France and works closely with the international marketing teams and other departments at the French headquarters.

Work Arrangement: This is an on-site position, with the primary office location in Paris, France. However, the role may require occasional travel to other locations, depending on the needs of the business.

Growth Opportunities:

• International career prospects within the SIXT group
• Opportunities to develop leadership and management skills by managing a team and collaborating with various departments
• Potential to grow within the marketing department or explore other areas of the business

ASSUMPTION: Growth opportunities for this role may include international assignments, promotions within the marketing department, or transitions to other areas of the business, such as sales or operations.

🌍 Location & Work Environment

Office Type: The primary office for this role is in Paris, France, with a dynamic and international work environment.

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Paris is the capital and most populous city of France, with a diverse and vibrant culture
• The Île-de-France region is the most populous and wealthiest region in France, with a strong economy and numerous job opportunities
• Paris is a major hub for international business, with a strong focus on the travel, finance, and technology industries

Work Schedule: The standard working hours for this position are 40 hours per week, with flexibility depending on the needs of the role and the team. The work schedule may include occasional evening or weekend work, depending on the demands of the business.

ASSUMPTION: The work environment for this role is likely to be fast-paced and dynamic, with a strong focus on collaboration and teamwork. The role may require occasional travel to other locations, depending on the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and operations
• Branding and digital marketing expertise
• Leadership and management skills
• Communication and collaboration skills
• Cultural fit and alignment with SIXT's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing strategy and operations experience, as well as your branding and digital marketing skills
• Demonstrate your leadership and management skills by providing examples of how you have managed teams or projects in the past
• Showcase your communication and collaboration skills by explaining how you have worked effectively with various stakeholders in previous roles
• Highlight your cultural fit and alignment with SIXT's values by explaining how your personal values and work style align with the company's mission and culture

ATS Keywords: Marketing strategy, operational marketing, branding, digital marketing, data analysis, creativity, entrepreneurial spirit, client orientation, leadership, communication, team management, market analysis, public relations, budget management, campaign management, performance culture

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy and operations experience, as well as branding and digital marketing skills. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and be prepared to demonstrate their leadership and management abilities during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing strategies and tactics employed by SIXT. However, the listed tools are commonly used in marketing roles and may be relevant to this position.

👔 Cultural Fit Considerations

Company Values:

• Bold: SIXT encourages employees to take risks and innovate, with a focus on driving growth and success
• Fun: SIXT fosters a dynamic and engaging work environment, with a strong emphasis on teamwork and collaboration
• Premium: SIXT is committed to providing high-quality mobility services and exceptional customer experiences

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on collaboration and teamwork
• Opportunities for international assignments and career growth
• Flexible working conditions and a competitive benefits package

Self-Assessment Questions:

• Do you have a proven track record of success in marketing strategy and operations, with a focus on branding and digital marketing?
• Are you a natural leader with excellent communication and collaboration skills?
• Do you thrive in a dynamic and fast-paced work environment, with a strong emphasis on teamwork and innovation?
• Are you comfortable working with a diverse and international team, and able to adapt to different cultural contexts?

ASSUMPTION: Applicants should assess their fit with SIXT's values and work style by considering their personal values, work preferences, and cultural adaptability. A strong cultural fit is essential for success in this role, as it is crucial for effective collaboration and alignment with the company's mission and goals.

⚠️ Potential Challenges

• Managing a team and collaborating with various departments may require strong leadership and communication skills, as well as the ability to navigate complex organizational dynamics
• Working in a fast-paced and dynamic environment may present challenges in terms of time management and prioritization
• Occasional travel may be required, depending on the needs of the business, which could present challenges in terms of work-life balance
• Competing in a highly competitive and dynamic market may require continuous innovation and adaptation, with a strong focus on staying ahead of industry trends and competitors

ASSUMPTION: The potential challenges for this role are likely to be related to the fast-paced and dynamic nature of the work environment, as well as the need to manage a team and collaborate with various departments. Applicants should be prepared to demonstrate their leadership and communication skills, as well as their ability to adapt to different cultural contexts and navigate complex organizational dynamics.

📈 Similar Roles Comparison

• This role is similar to other marketing director positions, but with a focus on the French market and the unique mobility services offered by SIXT
• Compared to other marketing roles in the travel industry, this position requires a strong focus on branding and digital marketing, as well as the ability to manage a team and collaborate with various departments
• Career progression for this role may include international assignments, promotions within the marketing department, or transitions to other areas of the business, such as sales or operations

ASSUMPTION: Applicants should compare this role to other marketing director positions in the travel industry, with a focus on the unique aspects of SIXT's mobility services and the specific requirements of the French market. A thorough understanding of the industry and the company's offerings is essential for success in this role.

📝 Sample Projects

• Developing and implementing a marketing strategy for SIXT's mobility services in the French market, with a focus on branding and digital marketing
• Managing a team to execute marketing campaigns and events, with a strong focus on customer engagement and ROI
• Collaborating with international marketing teams and other departments to ensure consistent branding and messaging across all marketing channels
• Conducting market research and analysis to identify opportunities for growth and innovation in the French mobility services market

ASSUMPTION: The sample projects listed above are based on the responsibilities and qualifications required for this role. However, the specific projects and initiatives undertaken by the Directeur Marketing France may vary depending on the needs of the business and the priorities of the marketing department.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies and tactics employed by SIXT in other markets, and how they have been adapted for the French market?
• How does the marketing department collaborate with other departments, such as sales and operations, to ensure consistent branding and messaging across all customer touchpoints?
• What are the key priorities for the marketing department in the coming year, and how does this role contribute to achieving those objectives?
• How does SIXT support the professional development and growth of its marketing employees, and what opportunities are available for career progression within the department or the company as a whole?
• What is the work-life balance like for employees in this role, and how does SIXT support work-life balance for its marketing team members?

ASSUMPTION: Applicants should ask questions that demonstrate their understanding of the role and the company, as well as their interest in the specific aspects of the position that are most relevant to their skills and career goals. A well-informed and thoughtful approach to the interview process is essential for making a strong impression and increasing the likelihood of success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/SIXT/744000068414676-directeur-marketing-france-f-h-x
• Tailor your resume and cover letter to highlight your relevant marketing strategy and operations experience, as well as your branding and digital marketing skills
• Prepare for the interview by researching SIXT's marketing strategies and tactics, as well as the specific requirements of the French market
• Be prepared to demonstrate your leadership and communication skills, as well as your ability to adapt to different cultural contexts and navigate complex organizational dynamics
• Follow up with the hiring manager or HR department within one week of submitting your application, to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.